SEO.fm

We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries.

This is one of those episodes every blogger needs to listen to.

Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing,  specifically, YouTube.

In the last two episodes, I revealed some of the latest statistics on the amount of time spent writing a post and the number of words in a post that have the biggest impact on traffic. Now I am going to discuss the findings from the Orbit Media blogger survey about the publishing frequency that gets the most traffic.

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.

There is a well-defined tipping point that occurs when a blog post crosses a specific word count. This tipping point leads to first page Google rankings, loads of social shares, and high-quality backlinks.