SEO.fm

Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options.  But as Courtney Cox Wakefield reminds us, optimizing your content for voice search is a totally different beast than optimizing for text. So if you want to be found in voice search, you need to make some changes to your current SEO and content marketing strategies.

Tune in to learn:

• What led Mathew to seeking an SEO agency for help
• What you should have set up before contacting an agency for SEO assistance
• The key things to look for when choosing an SEO agency
• How important is it for you as a customer to know SEO terminology
• “Red flag jargon” you should look out for
• How you can participate in the ongoing process
• The best way to know your money is being spent well
• Alternate models: What they are and the benefits of each

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace.

According to Paul Klein, it’s not just a matter of charging more or raising your rates, but rather it’s recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very little needed to get started.

Imagine the power of positioning yourself as an expert in your field, all while reaching a new, targeted audience, and giving them the ability to consume your content in such a convenient way. And with so many great tools out there designed to help take the guesswork out of podcasting, you really have no excuse not to get started. So what are you waiting for?

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, – give them what they want, need and deserve – and market it so that you’re not only retaining current members, but also enticing new members to join.

If you’ve been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they’re having and know definitively how you can help them, creating an online learning course for them is a creative way to reach them and earn revenue at the same time. Janelle Allen is here to offer her step by step guide to help you figure out how to create and market your own successful online courses.