In this episode we discuss how web design can affect SEO (search engine optimization). We also discuss the importance of SEVO in that web design. SEVO stands for Search Engine Visitor Optimization. We also discuss a particular vertical market, orthopedic and sports medicine. Attacking this market from an SEO process. Finally, we discuss Social media, specifically Facebook and how social media will affect SEO. The most popular PPC Houston on iTunes. E-Webstyle provides Houston SEO .
7 Ways to Create an Email Marketing “Snowball Effect”
Since Ray Tomlinson sent that first email in 1971, itÛªs been the backbone of all social technology.
40 years later, and itÛªs still the most powerful (digital) communication tool on earth.
My reclusive pal Ben Settle jumps on the show today to talk email marketing.
While the seven-step ÛÏsnowball effectÛ he lays out can be applied to almost any aspect of profitable content marketing, we bring it all back to the loyal, always-willing, unbeatable and unstoppable Û_ email.
Also, Ben explains why he thinks Facebook is stealing the, well, you-know-whats of men everywhere Û_
In this episode Ben Settle and I discuss:
- Dan KennedyÛªs depression-proof secret of survival
- The quickest way to build a responsive email list
- Why email writing is like jazz composition
- How email unsubscribes actually build your list
- Why ÛÏintentionalÛ social networking might save your business
- Weird email marketing, Settle style
Hit the flash player below to listen now:
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Other listening options:
- Click here to download the mp3 | 30.7 MB | 25:29
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
The Show Notes:
- Internet Marketing for Smart People Course (free)
- Ben Settle
- Email Marketing 101
- 7 Mistakes that Lead to Guest Post Failure
- 10 Proven Steps to Snag a Guest Post on an A-List Blog
- We left the building with Girl Talk Û_
About the Author: Robert Bruce is Copyblogger MediaÛªs Chief Copywriter and Resident Recluse.
Match Types, Anchor Text and Part Descriptions – Internet Marketing Podcast 123
In this episode we discuss Match Types for both Bing and Google. We also discuss Anchor Text and Link URL. Finally we compare and contrast SEO best practices for Parts, numbers Vs. descriptions. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Match Types, Anchor Text and Part Descriptions – #seopodcast 123
In this episode we discuss Match Types for both Bing and Google. We also discuss Anchor Text and Link URL. Finally we compare and contrast SEO best practices for Parts, numbers Vs. descriptions. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Google Plus Business & +1 Conspiracy
WeÛªre back with another SEO 101 episode! This time Brian and I discuss Google plus for business and dig deep to uncover the +1 Conspiracy. HereÛªs the link I promised in the podcast. Check back next week for another new episode.
The Strategy Behind the Copyblogger Redesign
Applying web design to business goals is a serious business.
A few weeks ago ÛÓ through the hard work and formidable talent of Rafal Tomal (our Lead Designer) ÛÓ we launched a redesign of copyblogger.com.
ThereÛªs been a good bit of discussion around it, and a lot of good questions.
WhatÛªs changed? Why did we change it? And the big one ÛÓ how is it all working out for the business?
LetÛªs answer those questions, and a lot more about the business end of design, right now Û_
In this episode Brian, Sonia, and I discuss:
- Why redesign the site now? Why do it at all?
- The 3 major goals of the Copyblogger redesign
- Specific conversion stats, including one that hit 92%
- How to think about design as it relates to business
- The specific thinking behind each element of the design
- The evolution of Copyblogger from blog to multi-million dollar business
Hit the flash player below to listen now:
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Other listening options:
- Click here to download the mp3 | 52.5 MB | 45:45
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
The Show Notes:
- Internet Marketing for Smart People Course (free)
- The New Copyblogger.com
- The Copyblogger Blog
- Designing with Genesis
- We left the building with Girl Talk Û_
About the Author: Robert Bruce is Copyblogger MediaÛªs Chief Copywriter and Resident Recluse.