SEO.fm

Internet Marketing Podcast

How do I know if my SEO is doing a good job?

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It\’s been a few months since you hired an SEO; how can you tell if things are headed in the right direction? 

 

In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn\’t happening doesn\’t mean they\’re not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don\’t go as planned.

 

Resources:

Episode transcript → https://goo.gle/sotr082-transcript

John\’s initial LinkedIn Post → https://goo.gle/3XNOqfI

Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH

Erika on X → https://goo.gle/3XXGBUR

Do I Need an SEO? → https://goo.gle/4dabZUb

SEO Starter Guide  → https://goo.gle/42alrmy

 

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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Google Search Reliability

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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!


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Understanding how users experience your website

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Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you\’re on a budget?

 

In this episode of Search Off the Record, we\’re learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you\’re looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the \”why\” behind user behavior.

 

Resources:

Episode transcript → https://goo.gle/sotr085-transcript

Nielsen Norman Group → https://goo.gle/3YI3xrq

List of UXR methods  → https://goo.gle/40sI6Ma

Iva on LinkedIn → https://goo.gle/3A7Te6E

 

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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Designing Google Doodles and delightful experiences

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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!


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The Undeniable Benefits of Podcasts for Brand Awareness and SEO

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Podcasts have been around for quite a long time, but in the past few years, they’ve really blown up in popularity. Many people make podcasts to cover recent events, bring about awareness, or to talk about their favorite subjects and have a good time. But what if we told you that the benefits of podcasts are so much more than entertainment and news? What if we told you that you could use them to play a key part in developing your business?

It’s true. Podcasts can not only bring about business awareness, but it could also influence the crowd and overall help to save your business. This article will go in-depth with what you need to know about podcasts for your company. Read on to learn more!

The Benefits of Podcasts:

1. You Boost Your Organic Presence

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As a business, you know that there are few things more important than your organic SEO presence. That’s why you’ve been working hard on your site to improve your wording and hopefully boost your ranking.

That’s good to do, but changing the wording on your site may not be enough. These days, Google’s current algorithms focus on more than just website content. They also focus on other factors, including reviews, 3rd party connections, and yes, even podcasts.

By producing strong podcasts, you can build your virtual portfolio and attract Google algorithms to your site, making you more visible than your peers.

2. They Help to Establish Your Authority

When it comes to businesses, you need to show that you can “talk the talk.” With a podcast, you can present to your potential customers that you know how to.

Unlike writing on a webpage, you can’t have someone do the work for you behind the scenes. You’re live on the air, and everything that’s said comes directly out of your mouth. This means you truly get to show the world how much you really know about what you do.

3. You gain a stronger following/audience

Podcasts are not simply you detailing what you know to the world, but they also are a way to interact with your potential customers directly. In a sense, your podcasts can work a bit like an interview, with you talking to your audience of listeners.

Talking to your followers directly makes them feel like you care about them, and you are spreading valuable knowledge exclusively for them to know, which will, in turn, make you look even better to your potential customers.

Let’s Get You Started

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Now that you know the benefits of podcasts for your business, you probably want to know where to go to get started making podcasts of your own. Luckily for you, you won’t have to look any further.

At BestSEOPodcast, we make sure to help you create powerful podcasts, SEO-driven, and made to achieve results. Our professionals help you to build a step-by-step portfolio and make sure that each podcast you create is at top professional quality.

Ready to get started building your company brand? Just give us a call or send us a message, and we’ll be more than happy to schedule a consultation with you. You’ll be able to start upgrading your business success in no time!

The Undeniable Benefits of Podcasts for Brand Awareness and SEO | Best SEO Podcast – Houston, TX