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Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform, the company told podcast owners via email on Thursday. Podcasts that do not provide the required information can still appear in Google and Google Podcasts search results and users can still subscribe to them, they just won’t be eligible to be featured as a recommendation.
The new requirements. Starting on September 21, to be eligible to show as a recommendation, podcast RSS feeds must include:
More details can be found in the accompanying forum post.
Why we care. Recommendations in Google Podcasts provide greater visibility, which can help the podcasts that are able to appear there attract more listeners. Following the new requirements will help to ensure that your podcasts are eligible for those free, highly visible placements.
In addition, recommendations in Google Podcasts are personalized, so there’s a higher likelihood that, if your podcast appears as a recommendation, it’ll be more relevant to a listener’s interests, which may benefit your marketing goals.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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