Listen to PODCAST by the Agents of Change
With paid search advertising continuing its rapid growth, it’s becoming more competitive and more difficult to generate great results. That’s where Tim Jensen comes in, to help you inject innovation and creativity into your advertising to boost your ROI and lead gen.
You need to understand not only your customers but also your competition – and test, test, test – so you have the right data that allows you to build powerful keyword lists and a campaign that spells success.
http://www.theagentsofchange.com/305