Normal
0
false
false
false
EN-GB
X-NONE
X-NONE
MicrosoftInternetExplorer4
DefSemiHidden=”true” DefQFormat=”false” DefPriority=”99″
LatentStyleCount=”267″>
UnhideWhenUsed=”false” QFormat=”true” Name=”Normal”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”heading 1″/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Title”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Subtitle”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Strong”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Emphasis”/>
UnhideWhenUsed=”false” Name=”Table Grid”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”No Spacing”/>
UnhideWhenUsed=”false” Name=”Light Shading”/>
UnhideWhenUsed=”false” Name=”Light List”/>
UnhideWhenUsed=”false” Name=”Light Grid”/>
UnhideWhenUsed=”false” Name=”Medium Shading 1″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2″/>
UnhideWhenUsed=”false” Name=”Medium List 1″/>
UnhideWhenUsed=”false” Name=”Medium List 2″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3″/>
UnhideWhenUsed=”false” Name=”Dark List”/>
UnhideWhenUsed=”false” Name=”Colorful Shading”/>
UnhideWhenUsed=”false” Name=”Colorful List”/>
UnhideWhenUsed=”false” Name=”Colorful Grid”/>
UnhideWhenUsed=”false” Name=”Light Shading Accent 1″/>
UnhideWhenUsed=”false” Name=”Light List Accent 1″/>
UnhideWhenUsed=”false” Name=”Light Grid Accent 1″/>
UnhideWhenUsed=”false” Name=”Medium Shading 1 Accent 1″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2 Accent 1″/>
UnhideWhenUsed=”false” Name=”Medium List 1 Accent 1″/>
UnhideWhenUsed=”false” QFormat=”true” Name=”List Paragraph”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Quote”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Intense Quote”/>
UnhideWhenUsed=”false” Name=”Medium List 2 Accent 1″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1 Accent 1″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2 Accent 1″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3 Accent 1″/>
UnhideWhenUsed=”false” Name=”Dark List Accent 1″/>
UnhideWhenUsed=”false” Name=”Colorful Shading Accent 1″/>
UnhideWhenUsed=”false” Name=”Colorful List Accent 1″/>
UnhideWhenUsed=”false” Name=”Colorful Grid Accent 1″/>
UnhideWhenUsed=”false” Name=”Light Shading Accent 2″/>
UnhideWhenUsed=”false” Name=”Light List Accent 2″/>
UnhideWhenUsed=”false” Name=”Light Grid Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium Shading 1 Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2 Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium List 1 Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium List 2 Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1 Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2 Accent 2″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3 Accent 2″/>
UnhideWhenUsed=”false” Name=”Dark List Accent 2″/>
UnhideWhenUsed=”false” Name=”Colorful Shading Accent 2″/>
UnhideWhenUsed=”false” Name=”Colorful List Accent 2″/>
UnhideWhenUsed=”false” Name=”Colorful Grid Accent 2″/>
UnhideWhenUsed=”false” Name=”Light Shading Accent 3″/>
UnhideWhenUsed=”false” Name=”Light List Accent 3″/>
UnhideWhenUsed=”false” Name=”Light Grid Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium Shading 1 Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2 Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium List 1 Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium List 2 Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1 Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2 Accent 3″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3 Accent 3″/>
UnhideWhenUsed=”false” Name=”Dark List Accent 3″/>
UnhideWhenUsed=”false” Name=”Colorful Shading Accent 3″/>
UnhideWhenUsed=”false” Name=”Colorful List Accent 3″/>
UnhideWhenUsed=”false” Name=”Colorful Grid Accent 3″/>
UnhideWhenUsed=”false” Name=”Light Shading Accent 4″/>
UnhideWhenUsed=”false” Name=”Light List Accent 4″/>
UnhideWhenUsed=”false” Name=”Light Grid Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium Shading 1 Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2 Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium List 1 Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium List 2 Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1 Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2 Accent 4″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3 Accent 4″/>
UnhideWhenUsed=”false” Name=”Dark List Accent 4″/>
UnhideWhenUsed=”false” Name=”Colorful Shading Accent 4″/>
UnhideWhenUsed=”false” Name=”Colorful List Accent 4″/>
UnhideWhenUsed=”false” Name=”Colorful Grid Accent 4″/>
UnhideWhenUsed=”false” Name=”Light Shading Accent 5″/>
UnhideWhenUsed=”false” Name=”Light List Accent 5″/>
UnhideWhenUsed=”false” Name=”Light Grid Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium Shading 1 Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2 Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium List 1 Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium List 2 Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1 Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2 Accent 5″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3 Accent 5″/>
UnhideWhenUsed=”false” Name=”Dark List Accent 5″/>
UnhideWhenUsed=”false” Name=”Colorful Shading Accent 5″/>
UnhideWhenUsed=”false” Name=”Colorful List Accent 5″/>
UnhideWhenUsed=”false” Name=”Colorful Grid Accent 5″/>
UnhideWhenUsed=”false” Name=”Light Shading Accent 6″/>
UnhideWhenUsed=”false” Name=”Light List Accent 6″/>
UnhideWhenUsed=”false” Name=”Light Grid Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium Shading 1 Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium Shading 2 Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium List 1 Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium List 2 Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium Grid 1 Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium Grid 2 Accent 6″/>
UnhideWhenUsed=”false” Name=”Medium Grid 3 Accent 6″/>
UnhideWhenUsed=”false” Name=”Dark List Accent 6″/>
UnhideWhenUsed=”false” Name=”Colorful Shading Accent 6″/>
UnhideWhenUsed=”false” Name=”Colorful List Accent 6″/>
UnhideWhenUsed=”false” Name=”Colorful Grid Accent 6″/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Subtle Emphasis”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Intense Emphasis”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Subtle Reference”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Intense Reference”/>
UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:”Times New Roman”,”serif”;}
In this weekÛªs internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UKÛªs population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencySEO at Large Organisations ÛÒ Dan Patmore ÛÒ Podcast Episode #213