In this episode, Tom Megan provides a three-episode review of the essential metrics business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes creating content that serves both SEO and business objectives, providing real-life examples and actionable insights.
Key Highlights Include:
1. Understanding Referrals as a Metric
2. Optimizing Sales Cycle Length
3. Leveraging Promotional Opportunities
4. SEO for Podcasts
5. Creating New Products from Podcast Content
Resources:
Check out Podcasting for Business the Book | https://podcastingforbusiness.com/book/
One Stone Creative | https://onestonecreative.net/
Connect with Megan on LinkedIn | https://www.linkedin.com/in/doughertymegan/ See less –
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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.
© Thomas Fox – Compliance Evangelist
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