SEO Podcasts

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Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE)

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Listen to PODCAST by The Recipe for SEO Success

We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe.

But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.

Today I’m talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he’s an all round SEO and landing page optimisation whizz.

Tune in to learn:

  • Anout’s definition of a landing page
  • Does traffic from paid search perform the same way as traffic from organic search
  • The 3 essential ingredients for a tasty landing page
  • The best colour and copy for a Call to Action button
  • Whether it’s a good idea to remove navigation from our landing pages
  • How can we assess our landing page’s performance
  • Common landing page mistakes
  • Average conversion rates
  • And much much more

www.therecipeforseosuccess.com

https://therecipeforseosuccess.libsyn.com/landing-pages-how-to-optimise-your-landing-pages-to-drive-more-revenue

Does Online Marketing Suck for Women?

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Does Online Marketing Suck for Women?

A power-house round table discussion with three of the most influential women in online marketing.

Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more.

While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed can be daunting.

Joined by our new co-host, Katy Katz, we take a deep dive into these issues with a panel discussion with some of the most influential and successful women in online marketing: Christine Churchill, Rae Hoffman Dolan, and Sonia Simone.

In this 46 minute episode, we discuss a variety of topics & issues, including…

  • If there’s an advantage to being a woman in online marketing
  • How the pay gap between men and women affected their decision to start their own business
  • The controversy surrounding the lack of women presenters at conferences
  • How to handle inappropriate situations
  • And the mental state any woman (or man) must have to succeed

Listen to The Digital Entrepreneur below …

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The Show Notes

DIY SEO: Real small businesses celebrate their SEO Success (NEWBIE)

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Listen to PODCAST by The Recipe for SEO Success

How to get to grips with Google when you’re going it alone.

When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn’t even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.

He replied that yes it was possible, but they wouldn’t be doing SEO at the same level as some highly paid Search Engine Optimisation guru.

And I couldn’t agree more, we’ve had some amazing experts on this podcast already and their level of knowledge is EXTREME.

But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?

In this episode I talk to four small business owners who have decided to take control of their own SEO. – and find out whether it’s a been a SEO success or a giant fail.

Tune in to learn:

  • What struggles each business were facing before they DIYed their SEO
  • What key learnings they have had along the way
  • What improvements they’ve seen so far
  • There number one SEO tip

www.therecipeforseosuccess.com

https://therecipeforseosuccess.libsyn.com/e21-diy-seo-real-small-businesses-celebrate-their-seo-success

Can Social Media Drive Sales, or Is It a Waste of Time?

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Can Social Media Drive Sales, or Is It a Waste of Time?

Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact.

For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short.

But before you dismiss social media as nothing more than just a function of sales support, realize that social media can be instrumental in driving revenue; if you approach it the right way.

In this 23 minute episode, Sean Jackson interviews Katy Katz from Marketing Refresh to discuss the current state of social media, including …

  • Why the promise of social media as a sales driver has failed
  • The true ways to measure social media’s impact to the bottom line
  • The right way to think about social media as a part of your online marketing mix
  • And the key metrics you need to create to align your efforts for real financial results

Listen to The Digital Entrepreneur below …

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The Show Notes

How (and Why) You Should Sell Your Online Business

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How (and Why) You Should Sell Your Online Business

Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know.

At some point, every online entrepreneur has flirted with the idea of selling their web-based business. But selling a business can be a real challenge, especially when that business is based solely online.

So, if you are serious about selling, or just want to know what it takes, then you will want to listen to this show.

In this 37 minute episode, Sean Jackson interviews Mark Daoust from Quiet Light Brokerage about the crucial steps you must know to maximize the value of your online business, including …

  • Why selling your business is NOT always the best option
  • Why the demand for online businesses has increased
  • The four pillars to maximize the value of your business
  • And the crucial areas you need to consider when contemplating a sale

Listen to The Digital Entrepreneur below …

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The Show Notes

The 5 Things Your Customers Actually Want to Buy

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The 5 Things Your Customers Actually Want to Buy

Struggling with how to sell the benefits of your online products? Then this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15 minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

  • The real reason “easy” is such a powerful benefit
  • Why promoting physical comfort is actually a reward trigger
  • Why a bored customer can be a great buyer
  • The role of identity and social acknowledgment in marketing copy
  • And the tool recommendation for the week

Listen to The Digital Entrepreneur below …

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The Show Notes