SEO Podcasts

If you’re an ethical marketer, you know that buying an email list is considered “shady” and Email Service Providers such as MailChimp won’t allow you use use purchased lists on their platform. But Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more of your ideal, targeted customers.

To break it down in its simplest form, email list rental – also known as “sponsored mail” – is really just another form of influencer marketing. It’s just one more way of allowing your brand/product/company to reach potential customers via their email inbox that fit a certain demographic that they’ve already shown interest in. You’re gaining a one-time right to contact them, but it’s the email list owner who conducts the actual mailing for you. 

Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.

How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode

Tune in to learn:

• Why Clarity is the first step towards building a personal brand
• What role Confidence plays in your messaging
• Whether Consistency is really important
• How to measure the results of your personal branding
• What are the downsides of personal branding
• What are the positives of personal branding

Your blog name is very, very important. It will play a role in how many people will read it and share it. It can also impact how much money your blog will make. In the next 8 minutes, I will reveal a simple process that will help you come up with an amazing name for your blog.

If you’re doing SEO, then you’re also using Google in ways that the average Google user is not.  You’re performing research, market analysis, and looking for content ideas, among other things.  In this episode we’re going to cover the topic of “search operators”, to help you level up your Google search game!  We’ll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge.

• Use search operators to refine and manipulate the type of search results you are looking for
• There are dozens of individual search operator functions that you can use
• Simply type the search operators into Google, incorporating them into your Google search
• You can restrict search results to a single domain
• You can restrict search results to specific keywords or topics
• Use search operators for precise market research and competitor analysis

I am going to teach my special growth hack for getting a single post to rank on the first page of Google for over a thousand different keywords.

Here’s a link to the Ahrefs “Also Rank For” study:
https://ahrefs.com/blog/also-rank-for-study/

In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche.

So if the thought of riding the coat tails of a well-known or well-respected influencer while they talk up your products and services sounds like an easy win, influencer marketing expert Neal Schaffer is here to remind you that it’s not always that simple. You could do more harm than good to your business’s reputation is you aren’t careful and calculated when choosing which influencers to work with. Ideally you always want to work with someone who is also aligned with what your business and brand stands for.