Industry: Advertising & Marketing
SEO National launches a website for beloved Molokai Burger, boosting the local gem’s online presence.
Salt Lake City, UT (PRUnderground) October 28th, 2024
SEO National has launched a new website for Molokai Burger, a beloved community burger joint on the tiny island of Molokaʻi, Hawaii. This initiative aims to bolster the online presence of the local small business, making it easier for residents and visitors alike to access information while respecting Molokaʻi’s tight-knit island community. The new website underscores the importance of supporting homegrown enterprises that contribute to the unique character and economic vitality of this cherished Hawaiian haven.
SEO National is a search engine optimization (SEO) agency and digital marketing company. They specialize in helping small businesses improve their online presence and reach more customers through organic search engine optimization services and web design services.
Molokai Burger is an admired local eatery that has been serving up delicious burgers, fries, and other classic American fare to residents and visitors on the small Hawaiian island of Molokai for over a decade. With its laidback island vibe and commitment to using fresh, locally sourced ingredients, this unassuming burger joint has become a cherished gathering spot for residents and visitors alike.
By creating a new website for this mom-and-pop burger joint, the SEO National website optimization agency aims to boost the restaurant’s visibility online and attract more patrons from both the local community and tourists exploring the island’s charms. “Our goal is to help small businesses like Molokai Burger succeed online. A restaurant like this that stays true to its local roots while offering world-class flavors is something special. We’re excited to make it part of the Molokai experience for residents and visitors,” said Damon Burton, President of SEO National.
The launch of Molokai Burger’s new website, crafted by expert web designers at SEO National, represents a strategic move to bolster the online visibility and accessibility of this beloved island institution while honoring the island’s tight-knit community spirit. For residents craving their favorite burger fix or visitors eager to experience an authentic taste of Molokai, head over to www.MolokaiBurger.com. Entrepreneurs looking to increase their organic reach can contact SEO National by visiting their site, www.SEONational.com.
About SEO National
SEO National is a search engine optimization company north of Salt Lake City, Utah. This SEO company offers affordable, effective search engine optimization with a refreshingly personal approach to communicating with their online marketing customers.
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38 Best Marketing Podcasts You Should Listen To – 99signals
Top SEO Influencers for 2024 – Influencer Marketing Hub
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In a world where 81.8% of the global internet user population has used a search engine at least once in the past 30 days, it’s no surprise that search engine optimization (SEO) is such a talked-about subject in the digital marketing space. Marketers not only want to learn about SEO but also how they can implement new techniques to rank higher on search engine results pages (SERPs).
Unless you’re specialized in the field or have been keeping up with the SEO industry for years, it can be hard to keep track of the latest trends and techniques. Recently, TikTok’s SEO Creator incentives program has made waves, offering monetization for content aligned with popular search terms, which is reshaping how influencers and agencies approach SEO strategies on the platform. But you know who always seems to be up-to-date with the dynamic landscape of SEO? SEO Influencers.
These influencers may be SEO specialists, digital marketing experts, content creators, or even business owners. They are present across a range of platforms from X to LinkedIn. Some run their own blogs, where they share their SEO knowledge extensively. We’ve found some of the best SEO influencers that you can learn from, so let’s dive in.
Like any influencer, an SEO influencer is someone who influences your understanding of a particular field. They are the go-to people for tips, tricks, and insider knowledge about SEO.
These influencers not only provide education on best practices, but some are also well-connected with individuals who shape the algorithms that drive search engines, giving them an edge in predicting and understanding upcoming changes.
Businesses or SEO specialists get the most benefit from SEO influencers since these individuals are walking and talking libraries of SEO knowledge. For example, a business owner can learn how to update their website in accordance with a recent Google update through an SEO influencer’s blog post or podcast. Similarly, SEO specialists can take insights and tips from these experts to incorporate into their clients’ strategies for the best results.
Usually, if you had to find an influencer, you’d use influencer marketplaces to identify the right fit based on their niche and audience demographics. With SEO influencers, the discovery process is a bit different. These influencers usually have their own websites or blogs where you can find them most active.
One of the first places to look for SEO influencers is LinkedIn. If you regularly engage with SEO-related content, LinkedIn will automatically suggest relevant profiles for you to connect with. You can also join related groups or follow hashtags like #SEO to find thought leaders in the space.
The same goes for X, which is another platform where SEO influencers have a presence. Again, search for relevant hashtags to find posts from experts or follow them directly to see their content on your timeline.
It was such a pleasure to have this little #SEO chat with @g33konaut and ask a lot of the questions about content that my clients have asked me over the years.
Thanks for having me, Martin and @googlewmc!
Hope you enjoy the video 😍 https://t.co/1jeWf5VVEa
— Lily Ray 😏 (@lilyraynyc) September 9, 2020
However, if you’re looking for SEO influencers in a specific niche or for a particular audience group, Semrush’s Influencer Analytics tool is the perfect choice. With 30+ smart search filters and data breakdowns, the tool lets you search for influencers across YouTube, Instagram, TikTok & Twitch.
Semrush Influencer Discovery
Let’s say you’ve developed a new SEO tool that you want an influencer to promote. You can get detailed analytics for the influencer’s audience, including follower demographics, to understand if they’re a good fit for your brand.
The Campaign Management feature helps you create a media plan for your influencer campaign. It also provides detailed campaign reports, helping you analyze the influencer’s content and performance in a centralized dashboard.
With automated calculations and data visualization, you can easily spot the best-performing influencers and optimize your future campaigns accordingly.
The SEO influencers we discuss below are well-established in their fields and have created a plethora of resources and tools for SEO professionals and business owners alike. It’s important to note that this list is not exhaustive, and there are many other influential SEO experts out there.
However, we’ve selected these individuals based on their contributions to the SEO community and overall impact on the industry.
Top SEO Influencers for 2024
Platform/s: YouTube, X, Medium, Website
Brian Dean is an SEO expert known for being the founder of Backlinko and Exploding Topics, two highly popular SEO resources now acquired by Semrush. Reaching over 5 million readers, Brian’s SEO insights have established him as an “SEO genius,” as Entrepreneur.com puts it.
His content is straightforward, engaging, and backed by data-driven research, making him an authoritative source in the SEO world. Over the years, his work has been featured in Fast Company, Entrepreneur, U.S. News & World Report, Vox, Fox News, The Next Web, and Forbes. He also creates courses, such as Content-Led SEO with Brian Dean for the Semrush Academy.
Dean’s Backlinko blogs are an excellent source of information due to their data-backed nature. For example, the insights he revealed about the click-through rate (CTR) after analyzing 4 million Google search results helped marketers understand how to increase their CTR.
For bite-sized information, you can head over to his X account, where he shares informational videos. Here’s one in which he explains why people aren’t reading your content and what to do about it.
Wondering why people aren’t reading your content? 👀
Here’s a simple approach that might help solve that problem.#contentmarketing #SEO pic.twitter.com/HwHXuaatYv
— Brian Dean (@BrianEDean) December 22, 2023
Exploding Topics also has a Google Trends-like tool where you can see the latest trending subjects in a wide range of categories, from AI to sports, filtered by timeframe. Interestingly, it can also provide future trend forecasts for up to a year.
Exploding Topics trends tool
Platform/s: YouTube, LinkedIn, Instagram, Facebook, Website
Neil Patel is a well-known digital marketing expert and entrepreneur who has founded multiple successful companies, including Crazy Egg and Kissmetrics. He also runs his global ad agency, NP Digital, which has made it to Inc’s 5000 list of the fastest-growing companies.
Here are some helpful resources Patel has created:
Patel also stays on top of industry news and shares insights on his social media channels. For example, when OpenAI announced their AI-based search experience called SearchGPT, he created a webinar to discuss what this means for SEO.
He also has extensive video content on his YouTube channel, where he has created playlists to cover different topics in detail. For example, here’s one with over 200 videos explaining how to do SEO and marketing for small websites.
So, his teachings are not just surface-level. You can learn all the tricks of the trade from him, and that too, for free.
Platform/s: Website, X, LinkedIn
Danny Sullivan is a former search journalist who now works for Google to educate people about the search experience and take their feedback to improve it. Back in 2006, Sullivan co-founded Third Door Media with a colleague. The company created an online publication called Search Engine Land, which focused on search engines and search engine marketing. Search Engine Land also had an accompanying conference series, SMX: Search Marketing Expo, in which Sullivan was actively involved.
He was approached by Google to work with them after stepping down from the role of chief content officer at his company. Today, you can find the news of pretty much every new thing happening at the largest search engine in the world posted on his X account.
Since he is Google’s Search Liaison, the main person who gives insights on how Google Search works, you can also find him active on the @searchliaison X account. For example, after Google launched the 2024 core update, he posted a series of X threads and LinkedIn posts to help people understand what to expect from the update and how it will affect their website’s rankings.
He also regularly co-creates content with other SEO influencers. For example, he discussed the impact of the new update on creators with Barry Schwartz, another influencer we’ll discuss below.
I talked with @rustybrick this week about our latest search update, especially about creators. Not everything from the interview made it into the story (it was a long interview!), so I wanted to share a bit more and highlight some things that I thought were especially important…
— Google SearchLiaison (@searchliaison) September 6, 2024
Similarly, he hopped on to podcasts to talk about the impact of the new update in detail. Basically, he’s your go-to for all things Google-related.
I’m also happy if SEOs read our guidance and take advantage of it to rank better in Google Search. Because our guidance is meant to make search better for everyone. More in the podcast, which has a transcript: https://t.co/Lnhk7kV02D
And our guidance! https://t.co/NaRQqb1SQx pic.twitter.com/Z0TByX2hcU
— Google SearchLiaison (@searchliaison) August 23, 2023
Platform/s: Website, LinkedIn, YouTube, X
Barry Schwartz, the CEO of RustyBrick, a web service firm, and a contributing editor to Search Engine Land, an online publication that focuses on search engines, is a huge name in the world of SEO. He has won several awards, such as the 2019 Outstanding Community Service Award from the Search Engine Land Awards and the 2018 US Search Personality Of The Year from the US Search Awards.
Plus, he is a member of several internet marketing organizations, such as SEMPO and SEO Consultants. He’s also on the Search Engine Marketing Professional Organization’s Education Committee.
Schwartz’s content centers on SEO news, with a focus on Google. He is particularly active when it comes to covering Google algorithm updates and new features. For example, when Google tested the AI Overview, he talked about it on LinkedIn and wrote a detailed post on Search Engine Roundtable, an SEO-related website.
Barry Schwartz LinkedIn post
He also created a YouTube video recap to cover Google ranking volatility in the wake of the update and recent Google Ads news.
ICYMI: SEO Video recap covering ongoing Google ranking volatility, Apple Intelligence, Navboost lies, Google Ads news, Bing and local search https://t.co/hUcVy7kjaX
— Barry Schwartz (@rustybrick) September 13, 2024
Platform/s: LinkedIn, Website
Ann Smarty has been in the SEO space for over 20 years, and she has mentored thousands of professionals and spearheaded many successful SEO campaigns. She’s also a regular contributor to industry publications like Buzzsumo, BrightLocal, Moz, and Search Engine Journal.
One of her recent resources is Smarty’s Digest, a weekly newsletter that covers the latest marketing tools and AI news. She has also co-founded Smarty Marketing, a boutique marketing agency that offers SEO consulting as one of its services.
If you want to learn from her, we recommend checking her LinkedIn page for live streams, which she often hosts with other marketing experts to share their insights and advice. For example, with Google pushing “helpful content,” she went live to explain what it actually means for SEO and how you can satisfy this condition set by the search engine.
Ann Smarty LinkedIn live
Platform/s: Website, LinkedIn, Instagram, X
Loren Baker, mainly known for being the founder of Search Engine Journal, a popular SEO website, also runs his own digital marketing agency, Foundation Digital. Like most other SEO influencers on this list, he shares tips, techniques, strategies, and tools you can use for SEO.
On his X account, he mainly reposts helpful resources from fellow influencers and industry news updates.
Excellent watch. https://t.co/swCyiLZlfC
— lorenbaker (@lorenbaker) July 23, 2024
His website, Search Engine Journal, covers a wide range of topics related to digital marketing and SEO, including content marketing, social media, PPC advertising, and more. Plus, he often appears on the podcast associated with the website Search Engine Journal Show.
Platform/s: Facebook, Instagram, X, LinkedIn, Website
The co-founder and former CEO of Moz, Rand Fishkin, is now known for starting SparkToro, an audience research tool. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a guide for entrepreneurs and startups.
On his Facebook, X, Instagram, and LinkedIn accounts, he shares insights on digital marketing, entrepreneurship, leadership, and SEO. He also explains how to use SparkToro and creates 5-minute Whiteboards, which are essentially short videos of him explaining SEO concepts.
NEW 5-Minute Whiteboard: https://t.co/N0JnzoCo2X
Because content marketing should be more than just a pseudonym for keyword-targeted articles. pic.twitter.com/ndqPcEdtrm
— Rand Fishkin (follow @randderuiter on Threads) (@randfish) August 29, 2024
Platform/s: LinkedIn, X, Growth Memo, YouTube
Kevin Indig is a well-respected growth strategist and SEO expert, known for his roles at companies like Shopify, G2, and Atlassian, where he led SEO and growth strategies. He now works as a Growth Advisor for fast-growing companies like Reddit, Toast, and Hims. Kevin also runs Growth Memo, a popular newsletter that provides in-depth analysis on SEO, growth marketing, and emerging tech trends.
His insights stand out due to his focus on the intersection of SEO, user experience, and AI. Kevin is particularly active on LinkedIn, where he frequently shares updates on SEO challenges, algorithm changes, and the impact of AI on organic search. For instance, his recent posts dive into how AI Overviews (AIOs) are reshaping search engine results and how businesses can adapt to these shifts.
On X, he’s known for thought-provoking commentary on industry developments, such as his analysis of Google’s monopoly ruling and its potential impact on the search landscape.
3 possible futures for Google the monopoly ruling
Each future could reshape the search landscape.
Scenario 1: Google may need to end exclusivity deals, forcing Apple to let users choose default search engines.
— Kevin_Indig (@Kevin_Indig) August 14, 2024
His YouTube videos are packed with actionable advice on using AI and SEO frameworks for scaling organic traffic, making his content indispensable for SEO professionals looking to stay ahead in a rapidly evolving field.
For more in-depth growth strategies and trends, Kevin’s Growth Memo provides readers with a strategic lens on the latest in SEO and digital marketing.
Platform/s: Website, X, LinkedIn, Threads
Cyrus Shepard is the creator of Zyppy SEO, an SEO software and consulting service that helps companies monitor and improve their website’s Google ranking. He has previously led Moz and is an expert in technical SEO, analytics, mobile optimization, and local search results.
His expertise has led him to speak at multiple events, including but not limited to SMX – Search Marketing Expo, Marketing Festival, MozCon, and MnSearch Summit. He also writes for The Moz Blog, Above the Fold, and Marketing Pilgrim.
Head over to his LinkedIn page to get SEO tips from him. He shares everything from insights into Google rankings to tips on how to use new features.
Cyrus Shepard LinkedIn post
On X, you’ll find him reposting excellent content from industry experts and explaining complex concepts. For example, he simplified THCapper’s data on the impact of Google’s Helpful Content system on site rankings in an X thread.
Excellent data via @THCapper showing sites hit by Google’s Helpful Content system tend to have lower ratios of “Brand Authority” to “Domain Authority”
Over-simplified layman’s terms:
When your *brand* is weaker than your overall link profile, you may be at risk to Google’s HCU pic.twitter.com/mHjIqu2DFd
— Cyrus (@CyrusShepard) September 5, 2024
Platform/s: LinkedIn, Website, Instagram
Known for being an SEO consultant at G-Squared Interactive (GSQi), Glenn Gabe has over 27 years of SEO experience, which he uses to create content for his blog, Internet Marketing Driver. He covers a range of topics, from algorithm updates and case studies to new SERP features and technical SEO.
You can also find his recent writings on Search Engine Land and former ones on Search Engine Journal and Search Engine Watch. If you want to learn from him more closely, you can get SEO training through his boot camp course.
What we find really engaging about Gabe’s content is that he brings together insights from his extensive network. For example, when The Washington Post tweaked its homepage to adjust for new SEO guidelines, Gabe talked about it on LinkedIn to show other businesses that optimizing for search is more than just keywords and backlinks.
Platform/s: Website, LinkedIn, X
Vanessa Fox gets her SEO credit from working at Google as an engineer, where she worked on Webmaster Central and Google Search. She played a central role in the sitemaps.org alliance of Bing, Yahoo, and Google. Her most recent venture is Keylime Toolbox, a software that provides online, user-focused SEO metrics.
Due to her vast experience, she has been a keynote speaker for many conferences. She has also been named as one of the “Top 100 Seattle Women in Seattle Tech.” Her book, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, is a remarkable resource for businesses that want to improve their online presence.
Her website has a blog section where you can find articles on SEO and digital marketing. You can also find her work on the Google Search Central Blog.
There’s a lot about SEO that you can’t simply learn with a Google search. SEO influencers provide these missing pieces of information through their own channels. Here’s why you should follow them.
It’s one thing to know of a concept and another to fully understand it. With their years of knowledge, SEO influencers can spell out the intricacies of SEO to their followers. This can range from advanced techniques to insider tips and tricks that only experts know about.
Even better, these experts conduct extensive research to unearth new insights that you wouldn’t be able to do yourself due to time and resource constraints. For example, Cyrus Shepard looked at thousands of data points across 50 websites to create a 50-Site Case Study, in which he revealed how Google’s Helpful Content update impacts good SEO.
Similarly, Rand Fishkin’s Spark Toro conducted a study to see how Google searches correlate with clicks. He shared the 2024 Zero-Click Search Study on his X account, providing a hoard of statistics that can help SEO experts understand their search ranking better.
The 2024 Zero-Click Search Study is here.
Highlights:
• 59% of Google searches end without a click.
• Almost 30% of clicks go to a Google-owned property.
• Google is sending less traffic to the open web.
Read more:https://t.co/omrsg5Uy4i
— SparkToro (@sparktoro) July 3, 2024
Since SEO influencers are always in the thick of things, they’re usually the first to spot changes in SEO trends or algorithm updates. By following them, you can stay updated on these major shifts.
They don’t just inform about trends but also educate their followers on how to adapt to these changes and make the most of them. For example, when Google rolled out its 2024 update, Neil Patel took to X to explain the gist of the update and his predictions for what could happen next.
What Google’s new algorithm update tells us about the future of AI content.
So, Google just released a new algorithm update.
According to Elizabeth Tucker from Google, their goal was 2 fold…
1. Surface the most helpful content and reduce unoriginal content in search.
2. Keep… pic.twitter.com/H9ClQzZD5U
— Neil Patel (@neilpatel) March 5, 2024
Similarly, SEO influencers make appearances on podcasts and YouTube channels to share their expert knowledge. The Google Search Central channel channel is a good example, where SEO experts discuss and answer questions posed by SEO consultants, particularly regarding new algorithm updates or platform changes. They have also created playlists dedicated to different SEO topics, such as SEO mythbusting and SEO fairytales.
SEO influencers are always experimenting and testing out new methods. When they see positive results, they’re usually quick to share their findings with their followers.
The best part is that they keep updating their techniques as trends and algorithms evolve. For example, Brian Dean has a comprehensive guide on advanced SEO techniques, which he updates every few months to include the latest insights.
SEO influencers also gather information from their network and combine it to form reports or guides that you can go through to see which advanced techniques other SEO professionals are using. For example, Loren Baker shared a free report, State of SEO 2024: Disruptions, AI & Content Strategies, on his LinkedIn, which includes insights from 3,890 SEO professionals. That’s not something you can curate on your own.
SEO tools, whether it’s a simple keyword planner or a comprehensive site audit tool, are vital for any SEO professional. But there are so many tools out there. How do you know which ones to use?
SEO professionals try out new tools all the time and are often the first to discover new ones. They then share their findings, giving you insight into which tools are worth investing in and how to use them effectively.
Some of them have created their own tools, which they teach their followers how to use. That’s what Neil Patel does with Ubersuggest and Rand Fishkin with Sparktoro.
My favorite tool to generating more website sales.
From our Ubersuggest data, of the sites with conversion tracking in place, a website’s average conversion rate is .938%.
That’s less than 1%.
That means 99% of your traffic is just window shopping and not buying.
But if you… pic.twitter.com/EpLaLlKbb4
— Neil Patel (@neilpatel) July 28, 2024
As we’ve established, SEO influencers are gold mines for SEO-related knowledge and expertise. They are first to know about changes in the SEO space and can also introduce you to new concepts and strategies.
Many of them have also created SEO tools, written books, created reports, and given talks, all of which you can access to improve your SEO skills. The best way to learn from these influencers is to follow them on social media, read their blogs, attend conferences where they are speaking, and join online communities where they are active. You won’t miss a thing this way!
An SEO influencer is someone who is an expert in search engine optimization and shares their knowledge with others through social media or their own website. These influencers keep their followers updated on search engine algorithm updates, SEO strategies, SEM trends, new tools, and more.
Some of the best SEO experts in the world are Neil Patel, Rand Fishkin, Barry Schwartz, and Brian Dean. However, they’re not the only ones. There are many talented and knowledgeable SEO experts out there who you can follow for SEO updates and tips.
An SEO influencer typically shares their insights, knowledge, and experience related to search engine optimization with their followers through social media platforms or blogs. They may also offer consulting services, workshops, courses, tools, and training sessions to help businesses improve their SEO strategies.
Following SEO influencers on social media and reading their blogs is an effective way to stay updated on SEO trends. You can also listen to SEO-related podcasts and sign up for newsletters from reliable sources to get the latest updates and insights.
Many SEO influencers, including Neil Patel, Barry Schwartz, and Brian Dean, have their own YouTube channels where you can learn SEO directly from them. You can also listen to the podcast Search Off the Record to get direct information from Google’s Search Relations Team. Some other helpful podcasts are The SEO Mindset, Search Engine Journal Show, and Ahrefs Podcast.
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Google Confirms: High-Quality Content Is Crawled More Often – Search Engine Journal
Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google’s Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths.
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily.
The assumption is that sites must stay within this allotted budget to get pages indexed.
However, in a recent podcast, Google’s Search Relations team debunks misconceptions about crawl budgets and explains how Google prioritizes crawling.
Dave Smart, an SEO consultant and Google Product Expert, acknowledges the confusion surrounding crawl budget:
“I think there’s a lot of myths out there about crawling, about what it is and what it isn’t. And things like crawl budgets and phrases you hear thrown around that may be quite confusing to people.”
Gary Illyes answered Dave with a question:
“All right. I will turn this around and I will ask you, if you operated a crawler, how would you decide what to fetch?”
David Smart, the SEO consultant, responded:
“You need to do it by looking at what’s known, finding somewhere to start, a starting point. And from that, you get the links and stuff, and then you would try and determine what’s important to go and fetch now, and maybe what can wait until later and maybe what’s not important at all.”
Gary Illyes expanded on how Google decides how much to crawl by explaining the role of search demand.
This is what Gary said:
“One is the scheduler, which basically says that I want to crawl this …But that’s also kind of controlled by some feedback from search. …if search demand goes down, then that also correlates to the crawl limit going down.”
Gary does not explain what the phrase “search demand” means. But the context of his entire statement is from Google’s perspective. So from Google’s perspective “search demand” probably means search query demand. Search query demand makes sense because if nobody’s searching for Cabbage Patch Kids then Google doesn’t really have a reason to crawl websites about Cabbage Patch Kids. But again, Gary did not explain what “search demand” means so we have to look at it from the context in which that phrase was spoken.
Gary finishes his thought on that topic with this sentence:
“So if you want to increase how much we crawl, then you somehow have to convince search that your stuff is worth fetching, which is basically what the scheduler is listening to.”
Gary does not elaborate what he means by “convince search that your stuff is worth fetching” but one interpretation could be to make sure it’s relevant to user trends, which means keeping up to date.
Related: How To Manage Crawl Budget For Large Sites
So, what can websites do to ensure their pages get crawled and indexed efficiently? The answer lies in focusing on site quality.
As Illyes puts it:
“Scheduling is very dynamic. As soon as we get the signals back from search indexing that the quality of the content has increased across this many URLs, we would just start turning up demand.”
By consistently improving page quality and the usefulness of your content to searchers, you can overcome any assumed limitations on crawling.
The key is to analyze your site’s performance, identify areas for improvement, and focus on delivering the best possible experience to your target audience.
Google’s recent insights clarify that a fixed “crawl budget” is largely a myth. Instead, the search engine’s crawling decisions are dynamic and driven by content quality and search demand.
By prioritizing quality, relevance, and user experience, site owners can ensure that their valuable pages get discovered, crawled, and indexed by Google – without worrying about hitting an arbitrary limit.
Hear the full discussion in the podcast episode linked below:
SEO professionals have discussed the concept of a crawl budget, believing that staying within a certain limit of pages crawled daily is essential. However, Google’s search engineers have clarified that there is no set crawl budget that websites must adhere to.
Instead, Google prioritizes crawling based on content quality and user interaction signals. Therefore, SEO strategies should shift focus from managing a crawl budget to optimizing for high-quality, user-centric content to increase the chances of being crawled and indexed effectively.
A dynamic set of factors influences Googlebot’s prioritization for crawling web pages, predominantly content quality although Gary Illyes mentioned search demand plays a role (which could be a reference to search query demand).
Marketers looking to improve their website’s crawlability should concentrate on the following:
Featured Image: BestForBest/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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OpenAI’s Sam Altman On Challenging Google With AI Search – Search Engine Journal
Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
CEO of OpenAI said that an AI Search challenge to Google would have to be ad-free, describing ads in AI Search as dystopian
OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has been doing it for the past twenty+ years. His observations were made in the context of a podcast interview by Lex Fridman.
What Altman proposed is that the best way to challenge Google is to completely replace its entire business category, including the advertising.
The discussion began with a question from Fridman asking if it’s true that OpenAI is going to challenge Google.
Lex Fridman asked:
“So is OpenAI going to really take on this thing that Google started 20 years ago, which is how do we get-“
Sam Altman responded that the whole idea of building a better search engine limits what the future of information retrieval can be, calling the current conception of search boring.
Altman answered:
“I find that boring. I mean, if the question is if we can build a better search engine than Google or whatever, then sure, we should go, people should use the better product, but I think that would so understate what this can be. Google shows you 10 blue links, well, 13 ads and then 10 blue links, and that’s one way to find information.
But the thing that’s exciting to me is not that we can go build a better copy of Google search, but that maybe there’s just some much better way to help people find and act on and synthesize information. Actually, I think ChatGPT is that for some use cases, and hopefully we’ll make it be like that for a lot more use cases.”
Altman expanded on his thoughts by saying that the idea of creating another Google in order to challenge Google is not interesting. He said that the more interesting path to follow is completely change not just how people get information but to do it in a way that fits into how people are using information.
Altman continued:
“But I don’t think it’s that interesting to say, “How do we go do a better job of giving you 10 ranked webpages to look at than what Google does?”
Maybe it’s really interesting to go say, “How do we help you get the answer or the information you need? How do we help create that in some cases, synthesize that in others, or point you to it in yet others?’
But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. I don’t think the world needs another copy of Google.”
The part where the conversation seemed fall off the rails is when Fridman steered the discussion over to integrating a chatbot with a search engine, which itself is already done to death and boring. Bing created the chat on top of search experience over a year ago and now there are at least six AI search engines.that integrate a chatbot on top of a traditional search engine.
Fridman’s direction of the discussion threw cold water on what Altman was talking about.
Altman said that nobody has “cracked the code yet,” which implied that repeating what Bing did was not what Sam Altman had in mind. He called it an “example of a cool thing.”
Fridman and Altman continued:
“And integrating a chat client, like a ChatGPT, with a search engine-
Sam Altman
As you might guess, we are interested in how to do that well. That would be an example of a cool thing.
…The intersection of LLMs plus search, I don’t think anyone has cracked the code on yet. I would love to go do that. I think that would be cool.”
Altman used the word “dystopic” to characterize a world in which AI search was based on an advertising model. Dystopic means dystopian, which means a dehumanizing existence that lacks justice and is characterized by distrust.
He noted that ChatGPT as a subscription-based model can be perceived as more trustworthy as an advertising-based search engine. He raised the idea of an AI suggesting that users try a specific product and questioning whether the recommendation was influenced by advertising or what was best for the user.
That makes sense because there’s a high level of trust involved with AI that doesn’t exist with traditional search. Many consumers don’t trust Google search because, rightly or wrongly, it’s perceived as influenced by advertising and spammy SEO.
Fridman steered the conversation to advertising:
“Lex Fridman
…What about the ad side? Have you ever considered monetization of-
Sam Altman
I kind of hate ads just as an aesthetic choice. I think ads needed to happen on the internet for a bunch of reasons, to get it going, but it’s a momentary industry. The world is richer now.
I like that people pay for ChatGPT and know that the answers they’re getting are not influenced by advertisers.
I’m sure there’s an ad unit that makes sense for LLMs, and I’m sure there’s a way to participate in the transaction stream in an unbiased way that is okay to do, but it’s also easy to think about the dystopic visions of the future where you ask ChatGPT something and it says, “Oh, you should think about buying this product,” or, “You should think about going here for your vacation,” or whatever.”
Altman next commented that he didn’t like how consumers are the product when they used social media or search engines. What he means is that user interactions are sold to advertisers who then turn around to target the users based on their interests.
Altman continued:
“And I don’t know, we have a very simple business model and I like it, and I know that I’m not the product. I know I’m paying and that’s how the business model works.
And when I go use Twitter or Facebook or Google or any other great product but ad-supported great product, I don’t love that, and I think it gets worse, not better, in a world with AI.”
Sam Altman explicitly said that he was biased against search and expressed confidence that there is a path toward an AI-based information retrieval system that is profitable without having to serve advertising. His statement that he was biased against advertising was made in the context of the interviewer raising the idea of “completely” throwing out ads, which Altman refused to confirm.
“Lex Fridman
…I could imagine AI would be better at showing the best kind of version of ads, not in a dystopic future, but where the ads are for things you actually need. But then does that system always result in the ads driving the kind of stuff that’s shown?
….I think it was a really bold move of Wikipedia not to do advertisements, but then it makes it very challenging as a business model. So you’re saying the current thing with OpenAI is sustainable, from a business perspective?
Sam Altman
Well, we have to figure out how to grow, but looks like we’re going to figure that out.
If the question is do I think we can have a great business that pays for our compute needs without ads, …I think the answer is yes.
Lex Fridman
Hm. Well, that’s promising. I also just don’t want to completely throw out ads as a…
Sam Altman
I’m not saying that. I guess I’m saying I have a bias against them.”
Sam Altman did not directly say that OpenAI was building a challenge to Google. He did imply that a proper challenge to Google that uses AI doesn’t yet exist, saying that nobody has “cracked the code” on that yet.
What Altman offered was a general vision of an AI search that didn’t commoditize and sell the users to advertisers and thereby be more trustworthy and useful. He said that a proper challenge to Google would be something that was completely different than what Google has been doing.
Watch the podcast at the 01:17:27 minute mark:
Featured Image by Shutterstock/photosince
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11 Best SEO Podcasts to Master the Art of SEO in 2024 – 99signals
How do you keep up with the ever-changing SEO landscape? If you’re like me, you probably visit authoritative blogs like Search Engine Journal, Search Engine Land, and of course, Search Engine Roundtable to get the latest on Google search algorithm updates.
All of these are great resources, but there’s another effective way to get the latest SEO scoop and expand your SEO knowledge at the same time: podcasts.
In the last few years, podcasts have witnessed phenomenal growth. In Apple’s recent Worldwide Developer Conference (WWDC), the company announced there were over 555,000 podcasts on their platform, including 525,000 active podcasts.
At the same time, podcast listening has evolved into a hobby. A typical podcast listener subscribes to an average of 7 different shows.
So if you’re a marketer who’d like to be in the thick of things for all things concerning SEO, you should really consider subscribing to the SEO podcasts featured in this list.
Without further ado, here are the 11 best SEO podcasts you should listen to.
Side note: If you’re looking for the best YouTube channels to learn SEO, here’s a list of best SEO channels on YouTube.
Table of Contents
This is the official podcast of Search Engine Journal, a site dedicated to producing the latest search news and the best guides for the SEO community. While the show mainly focuses on SEO, they also occasionally cover other digital marketing topics such as social media marketing, PPC, and content marketing.
The Search Engine Journal Show is hosted by Brent Csutoras, Danny Goodwin, and Loren Baker. They invite top industry experts and authorities to share insights on trending SEO and marketing topics. Past guests on the show have included Barry Schwartz from Search Engine Land, Tim Soulo from Ahrefs, and several other prominent figures from the SEO community.
Listen on: Apple Podcasts | Google Podcasts | Stitcher
DoFollow Podcast by SE Ranking is an engaging and informative series that covers a diverse range of digital marketing and SEO topics.
Each episode features guests who are specialists in a particular area of digital marketing or SEO, sharing their knowledge and insights on the latest trends and best practices. Listeners can gain actionable SEO tips and valuable insights that can be applied to their own digital marketing campaigns to increase their website traffic, improve search engine rankings, and boost their online presence.
Past guests have included industry leaders like Matt Bertram, Christopher Burres, Sherry Bonelli, Colan Nielsen, Yan Gilbert, Crystal Carter, Koray Tuğberk Gübür, Sara Taher, and Andrew Optimisey, just to name a few.
Listen on: Apple Podcasts | Spotify | Google Podcasts | PlayerFM | Castbox | TuneIn
EDGE of the Web is a weekly podcast by Site Strategics, an Indianapolis-based Internet marketing and website development firm that specializes in SEO using data and analytics.
Host Erin Sparks shares the latest news and trends in digital marketing and interviews some of the top names in SEO and marketing. Past guests on the show have included popular YouTuber Tim Schmoyer, Tim Soulo from Ahrefs, Rand Fishkin from Moz, and many more.
Listen on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts
MozPod is Moz’s SEO podcast which focuses on sharing lessons from digital marketing experts.
All episodes are hosted by instructors from Moz Academy and they discuss a wide variety of digital marketing concepts, from common terminology to recent changes and SEO best practices.
Listen on: Google Podcasts | Pocket Casts
Hosted by Rich Brooks, The Agents of Change is a weekly podcast that teaches you how to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business.
Every week, the show features interviews with leading marketers from around the globe to get their insider tips and tricks on SEO, social media, and mobile marketing.
Past guests on the podcast have included Pat Flynn from Smart Passive Income, John Lee Dumas from Entrepreneurs on Fire, online marketing expert Amy Porterfield, and many more.
Listen on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts
Experts on the Wire is a monthly SEO podcast hosted by Dan Shure from Evolving SEO. While half of the podcast episodes focus directly on SEO, the other half explores topics like content marketing and social media. The podcast has been downloaded over 500,000 times, making it one of the most popular SEO podcasts on the web.
Past guests on the show have included Rand Fishkin from Moz, Noah Kagan from AppSumo, Brian Dean from Backlinko, and several others.
Listen on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts
Hosted by digital marketing experts Robert O’Haver and Matt Weber, Search Talk Live offers unique insights into the digital marketing industry, helping listeners improve their SEO and digital marketing knowledge.
Past guests on the show have included Sujan Patel from Mailshake, YouTube expert Tim Shmoyer, Rand Fishkin from Moz, Michael Roberts from SpyFu, and several other leading figures from the digital marketing community.
Listen on: Apple Podcasts | Pocket Casts
Unknown Secrets of Internet Marketing is an SEO podcast hosted by online marketing experts Chris Burres and Matt Bertram. The hosts combine their years of experience in the industry to answer all the pertinent SEO questions: How do you get your website on the first page of Google? How do you keep it there? And more importantly, how do you make sure you convert that traffic into business once the users land on your site?
It’s also one of the longest-running podcasts on this list. The first episode aired back in September 2009.
Listen on: Apple Podcasts | Google Podcasts | Stitcher | Pocket Casts
As the title of the podcast suggests, SEO 101 teaches SEO from square one. It’s one of the best SEO podcasts for beginners.
Hosts Ross Dunn and John Carcutt share helpful SEO knowledge for beginners without overwhelming listeners with technical details.
Listen on: Apple Podcasts | Google Podcasts | Pocket Casts
Marketing Scoop is a weekly podcast by Semrush which uncovers the latest digital marketing headlines that impact your business and marketing strategy.
Hosts David Bain and Judith Lewis interview the leading minds in digital marketing to pick apart the latest trends in digital — from SEO to advertising to content marketing. The podcast also features “Success Story” special episodes that cover best practices from local to global names like Vodafone and IKEA.
Listen on: Apple Podcasts | Spotify | Stitcher
Technical SEO Podcast is a relatively new podcast hosted by SEO professionals Adam Gent and Dan Taylor.
Focusing purely on technical SEO, the podcast invites some of the greatest minds in technical SEO to share their wisdom, knowledge, insights, thoughts, and even occasional rants on the industry.
Listen on: Google Podcasts
As a bonus, I’m including our own podcast Marketing Mantra on this list. While it’s in no way as well established or specialized as the SEO podcasts listed above, I try to share actionable SEO techniques from time to time — techniques that have helped me scale up my blog and digital marketing agency. I also invite SEO experts and bloggers every so often to share their wisdom, insights, and success stories.
Past guests on the podcast have included SEO expert Craig Campbell, Alexandra Tachalova from Digital Olympus, Daniel Daines-Hutt from AmpMyContent, and Corey Haines from SwipeWell.
Listen on: Apple Podcasts | Google Podcasts | Spotify
When it comes to SEO, we should always be alert to the shifting dynamics. One way to do that is by tuning in to these 11 best SEO podcasts and keeping ourselves informed of all the changes. So open your favorite podcast player and subscribe to these podcasts.
If there’s an SEO podcast that is not featured in this list, please let me know in the comments section. I’m always on the lookout for interesting SEO and marketing podcasts.
Need more podcast recommendations? Check out these articles as well:
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Editor’s Note: This article was first published on 12 May 2020 and has been updated regularly since then for relevance and comprehensiveness.
Related Articles
Here is my list:
1. Search Engine Journal’s SEO Podcast – This weekly podcast is hosted by Jayson DeMers and covers everything from technical SEO tips to marketing strategies.
2. The Moz Pod – This bi-weekly podcast is hosted by Moz’s CEO, Rand Fishkin, and provides insights and tactics on all things SEO.
3. Marketing Over Coffee – This daily podcast is hosted by John Jantsch and Dharmesh Shah, and covers a variety of marketing topics, including SEO.
4. Whiteboard Friday – This weekly video series from Moz is hosted by Rand Fishkin and tackles various aspects of SEO in a whiteboard format
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.