Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
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Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings.
Since there’s no ‘easy’ button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment.
Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help your rankings and growth.
Conductor’s Patrick Reinhart joins me on the SEJ Show to dive into the importance of continuous SEO monitoring and how Conductor can help you work smarter, not harder.
Patrick will walk through common problems with SEO and how you can proactively fix them before rankings are impacted. You’ll also learn how real-time SEO auditing can streamline your process.
One of the hardest things is a conversation with other teams getting people to care. And I think something that always gets someone, the attention is data. –Pat Reinhart, 13:47
The mindset of it being a compliance component and that notification when something is not working can not necessarily change a negative mindset, but get everybody on the same mindset that you’re working together for this common goal, which I like. –Loren Baker, 16:59
One of the best things you can do is pay attention to how specific you’re being with your content. Specificity is going to be a key factor moving forward. –Pat Reinhart, 26:16
[00:00] – About Pat Reinhart.
[05:51] – SEO audit shift to ongoing processes.
[07:34] – Always-on SEO mentality explained.
[12:38] – Real-time SEO monitoring versus health check-ups.
[16:22] – Emphasizing compliance in SEO audits with developers.
[17:31] – Realistic goal-setting with dev teams in SEO.
[19:31] – SEO strategies before holiday code freezes.
[24:41] – AI’s impact in SEO and ChatGPT’s role.
[25:05] – Strategies for Google’s search generative experience.
[32:58] – Transparency and authorship in SEO content.
[35:58] – LinkedIn’s importance for SEO professionals.
Resources Mentioned:
It’s not about speed or volume. It’s more about creating specific content that drives value. –Pat Reinhart, 29:51
LinkedIn has been very helpful to me throughout my career. It’s not just my digital resume. It’s a community that you can use to your advantage. –Pat Reinhart, 38:12
It’s more about process than practice most of the time. –Pat Reinhart, 44:25
Connect with Patrick Reinhart:
Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. With over 15 years of organic search and digital marketing experience, he helps some of the world’s largest brands with organic search initiatives.
Connect on LinkedIn: https://www.linkedin.com/in/patrickreinhart/
Connect with Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.
Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’ – Search Engine Journal
Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google’s Search Relations team.
In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first.
Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical SEO issues like site crawlability, indexing, and page rendering.
These foundational factors directly impact a site’s performance in search results. As such, they should be addressed before less critical optimizations.
Technical SEO involves optimizing a website’s architecture and infrastructure to improve crawling and indexing by search engines.
Unlike content creation or promotion, technical SEO focuses solely on the behind-the-scenes elements of a site.
Illyes explains why he often posts on social media about technical SEO:
“I like to post about technical things…because every now and then we notice that big site owners or big site SEOs will miss critical basic things.”
Illyes described his observations from conferences where attendees were captivated by the ‘next big thing.’
He argued:
“Just make sure your content is good first… looking at these websites that people put there, they are not helpful or useful to me as a user trying to find things.”
Further, he underlined the significance of technical aspects in SEO, saying:
“If Googlebot cannot reach your site, or rendering fails miserably, or there are no tokens (words) on the site or a page, then there’s not that much that Google can do for you.”
Splitt agreed, stating technical SEO “is still important – it’s like all of those basics.” He suggested troubleshooting with a site’s homepage, as search engines view this as the most vital page.
When these technical aspects are neglected, it may lead to critical issues, such as rendering failures or inaccessible sites, which can severely affect a website’s performance in search engine rankings.
[Recommended Read] → SEO Trends 2024
Another key discussion point was the evaluation of content and the common misperception that high traffic equates to high-quality pages.
Mueller cautioned relying solely on analytics without considering user experience:
“I sometimes feel it’s misleading to just purely focus on the traffic.”
He recounted an example of a site ranking well for generic keywords but providing little value to users. When traffic from those low-quality keywords declined, the aggregate stats looked concerning – but the loss was irrelevant.
The hosts emphasized that metrics beyond traffic, such as user engagement and satisfaction, are more accurate indicators of a page’s usefulness and quality.
Mueller states:
“You almost need to look at the bigger picture of all of the traffic that’s gone, but also keep in mind… a lot of this was useless.”
He encourages focusing on relevant queries and tracking lower-level pages to understand a site’s performance better.
It’s not enough to churn out a high content volume; the content must serve a purpose and provide value to its intended audience.
However, Illyes suggests that creating high-quality content might be more straightforward than most people think.
The key is to focus on what will help people achieve their goals when they visit the page. This could mean providing comprehensive answers to common questions, solving problems, or sharing engaging and entertaining stories.
Illyes states:
“What if quality is actually simpler than most people think? What if it’s about writing the thing that will help people achieve whatever they need to achieve when they come to the page?”
[SEO Trends 2024] Download the free ebook →
This discussion between Google’s Search Relations team emphasizes two key takeaways.
First, mastering the basics of technical SEO is essential before delving into advanced tactics. Second, the quality of content and user engagement are more important than mere traffic numbers for evaluating a site’s success.
They advised that websites can significantly improve SEO performance by focusing on these areas.
Featured Image: LCV/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.
An old SEO scam has a new AI-generated face – Engadget
Over the years, Engadget has been the target of a common SEO scam, wherein someone claims ownership of an image and demands a link back to a particular website. A lot of other websites would tell you the same thing, but now the scammers are making their fake DMCA takedown notices and threats of legal action look more legit with the help of easily accessible AI tools.
According to a report by 404Media, the publisher of the website Tedium received a "copyright infringement notice" via email from a law firm called Commonwealth Legal last week. Like older, similar attempts at duping the recipient, the sender said they're reaching out "in relation to an image" connected to their client. In this case, the sender demanded the addition of a "visible and clickable link" to a website called "tech4gods" underneath the photo that was allegedly stolen.
Since Tedium actually used a photo from a royalty-free provider, the publisher looked into the demand, found the law firm's website, and upon closer inspection, realized that the images of its lawyers were generated by AI. As 404Media notes, the images of the lawyers had vacant looks in the eyes that's commonly seen in photos created by AI tools. If you do a reverse image search on them, you'll get results from a website with the URL generated.photos, which uses artificial intelligence to make "unique, worry-free model photos… from scratch." The publisher also found that the law firm's listed address that's supposed to be on the fourth floor of a building points to a one-floor structure on Google Street View. The owner of tech4gods said he had nothing to do with the scam but admitted that he used to buy backlinks for his website.
This is but one example of how bad actors can use AI tools to fool and scam people, and we have to be more vigilant as instances like this will just likely keep on growing. Reverse image search engines are your friend, but they may not be infallible and may not always help. Deepfakes, for instance, have become a big problem in recent years, as bad actors continue to use them to create convincing videos and audio not just to scam people, but also to spread misinformation online.
The Harris/Walz campaign has its own map in Fortnite called Freedom Town, USA.
Bart and Homer will square off on December 9 for a special Simpsons Funday Football game on Disney+ and ESPN+.
X says it has “re-architected” the scoring system that powers Community Notes so that the user-generated fact checks can now appear less than 20 minutes after a post is published on its platform.
Game studio Enhance is celebrating its tenth anniversary and marking the occasion with two limited run box sets that showcase the art and audio of its creative titles.
ProtonVPN is on sale for 70 percent off 24-month subscriptions ($71.76) and 50 percent off 12-month plans ($59.88). This averages $3 monthly for two years and $5 monthly for the single-year option.
Sony has officially killed off Concord and is shuttering the studio behind the game.
Amazon’s AI-powered shopping assistant Rufus launches throughout Europe. It’s still in beta, though should roll out to most users within the next few weeks.
Netflix’s upcoming series Senna spotlights the F1 driver’s journey from São Paulo, Brazil, to international stardom and 41-time Grands Prix winner. Watch the trailer a month before the debut.
Xenoblade Chronicles X: Definitive Edition heads to Switch on March 20. The remake will feature “enhanced visuals, added story elements and more.”
Polestar EV owners now have access to the Tesla Supercharger network in the US and Canada. Future Polestar vehicles will adopt the NACS inlet, while current owners can buy an adapter today.
Xbox feature beta testers can now experience a redesigned home page that unites the Game Pass and Microsoft Store experiences.
The Sony WH-1000XM5 headphones are $100 off right now. That brings the price down to $300.
Lucid's electric Gravity SUV is set to enter production alter this year. The company has revealed pricing and pre-order details.
The Google TV Streamer is a great device, combining speed, an excellent UI and useful smart home control, though a couple of missing features keep it from perfection.
Similar lawsuits have popped up in the US.
NASA just published a new picture of the Phantom Galaxy captured by the James Webb Space Telescope. This new image uses data from two instruments.
Apple introduces the M4 Pro chip, which is available with the new Mac Mini. The SoC also brings Thunderbolt 5 support to the company’s computers.
Apple's new Mac Mini is incredibly small and comes with M4 chips.
Apple's suite of hearing health tools are now available. Here's what it's like to use them.
The Biden administration has been more aggressive than almost any in recent American history in its antitrust efforts. In the tech sector alone, it has ongoing cases against Apple, Meta, Google and Amazon, not to mention its battles with Ticketmaster, Microsoft, Kroger, CVS, Visa, Penguin Random House and more.
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MAMA Awards 2024: SEVENTEEN To Perform, Byeon Woo Seok, Park Seo Joon, Seo In Guk Among Presenters – Times Now
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MAMA Awards 2024: SEVENTEEN To Perform, Byeon Woo Seok, Park Seo Joon, Seo In Guk, Lee Jun Ho Among Presenters
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30 Ways to Grow Your SEO Skills for Free (or Close to It) – JumpFly PPC Advertising News
30 Ways to Grow Your SEO Skills for Free (or Close to It) JumpFly PPC Advertising News
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Sami Kurvinen: How Google killed our business (for now!) – NEXT.io
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By NEXT.io – 10 May, 2024
He shares his insights with NEXT.io and what possibly can be done to bounce back. Sami also explains how these recent changes affect affiliates’ ongoing relationships with iGaming operators.
Imagine waking up one day and seeing your store burned down to the ground or realising that it has suddenly disappeared from the earth’s surface overnight and is no longer to be found where it once used to stand.
Anyone’s business affected by the recent global Covid-19 pandemic can also relate to this feeling.
This is also the new reality for business owners like myself and my business partners, who have been hit by the ongoing Google core updates as our websites are no longer to be found on Google’s search engine.
This is a disastrous blow to any business that relies on Google’s search engine, which has a 90% market share in the European search market.
We, as business owners, can cry about it, be angry, feel desperate, and feel that Google and the world are unfair. However, in the end, we are left with two choices:
· Option A: Give up.
· Option B: Do something about it.
Google has two main objectives:
· Earn money through its paid ad search service.
· Provide the world with the best search engine.
In Google’s quest to improve its search engine, Google continuously releases major updates to its algorithms, with the final goal of giving users better search results.
During these ongoing updates, starting in October 2023 and again in March 2024, Google has turned up the heat even more than usual.
With the introduction of AI, the internet has been flooded with content of various qualities, and Google needs to act before it’s too late. The target of these recent updates has been to clean up and remove low-quality content from its search service together with websites that offer players unhelpful content and focus more on sales than helping visitors.
There is even more to it, but you get an idea. The aim is to improve search, but what if your sites are affected and you disagree with being a spammy or low-quality site?
You want to succeed and create a successful business that helps players and offers them value, but you end up feeling like a failure. What’s even more frustrating is that it’s outside your control.
OR is it?
You may think and truly believe that you are bringing something new and valuable to the industry and players through great content, but if Google doesn’t agree, then you are screwed.
Years of hard work and time invested are gone, but is it your own fault? Did Google kill our business, or did we bring this to ourselves?
The thing is that in reality, our businesses aren’t technically dead but (hopefully) temporarily put in an unwanted section, like professional football players who are sent to the stands to watch the game from the sidelines instead of participating in the game.
· Is this fair? – No
· Can you complain to Google? – No
· Can you do something about it? – Maybe
If you really believe that your site is relevant and brings unique and helpful content to players, then you need to act and do something about this.
· Analyse your site.
· Compare what leading competitors do on their websites and how you can do it better.
· How can you improve things?
· What needs to be improved?
· Listen to SEO podcasts and learn from SEO experts by reading their opinions.
· Read everything that Google shares and try to understand their viewpoint.
· If possible, discuss with SEO companies that can give you some insights and help you.
· Most importantly, understand why your site has been placed in the unwanted bracket and figure out what you can improve to change this.
Will our websites be relevant one day and bring value to players and casino operators? We believe and hope so, but how do you know?
In the end, you need to decide if what you do brings unique value to visitors, and if this requirement can’t be met, it’s time to do something else.
Some operators aim to cut costs and stop legacy revenue share deals that no longer bring new value but only cost money.
This is done by adding new clauses to the affiliate agreements where the marketing partners are forced to meet certain requirements by bringing x number of First Depositing Customers (FTDs) per month or quarter.
However, if your entire business is put in quarantine, it will be nearly impossible to meet those requirements for some time.
There should be a discussion about some changes needed in this new environment where many websites are affected by these recent Google algorithm updates and instead look at affiliates on a case-by-case basis.
Small (or currently non-existent) affiliates can still grow and become partners of significant size one day. Decisions made in difficult times like this will affect who these affiliates will cooperate with in the future.
People often ask me if they should focus on the iGaming affiliate niche. My advice is that if you don’t have anything new or real value to bring to the table, then look at something else to do as this is brutal and extremely difficult in 2024.
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