SEO Podcasts

Starring Gong Yoo and Seo Hyun-jin
Netflix has released a trailer for its new mystery K-drama The Trunk, starring Gong Yoo (Guardian: The Lonely and Great God, Squid Game) and Seo Hyun-jin (The Beauty Inside, Why Her).
Based on the 2015 novel Trunk by Kim Ryeo-ryeong, The Trunk follows Jung-won (Gong Yoo), who enters a mysterious fixed one-year contract marriage with In-ji (Seo Hyun-jin), which is guided by a manual. They set up the marriage through NM Company, a contract marriage company where In-ji works as a contract spouse.
While Jung-won continues to miss his ex-wife Seo-yeon dearly, the couple eventually begin to get used to one another. One day, secrets about the marriage company begin to unravel after a mysterious trunk is recovered from a lake.

The new trailer opens as Jung-won and In-ji meet for the first time, while he asks her how the contract marriage works. The trailer also reveals that it was Seo-yeon who arranged for Jung-won’s second marriage, hinting at the couple’s strange relationship.
“The idea of marriage just disgusts me,” In-ji says when Jung-won asks if she enjoys her line of work. The Trunk premieres on the streaming platform on November 29.
In related news, Netflix has also released an action-packed new trailer for season two of its dystopian drama Squid Game. The upcoming season, premiering in December, will see the return of Lee Jung-jae, Gong Yoo and more to the hit series.
Elsewhere, Academy Award-winner Youn Yuh-jung has been unveiled as a new cast member in the upcoming season of Beef, alongside the likes of Oscar Isaac, Carey Mulligan and Charles Menton.
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OpenAI created a method for websites to block or allow content in ChatGPT’s new search engine. Here’s how publishers can be included in their search results while stopping them from using their content to train their AI models.
On October 31, 2024, OpenAI announced that its AI search engine prototype, SearchGPT, was being rebranded and integrated into its flagship product, ChatGPT. Via ChatGPT, the new search engine provides results similar to those of Google and Bing.
If ChatGPT’s new search engine becomes popular, publishers will want to appear in their search results, especially if there’s a chance it will drive referral traffic. However, many publishers have blocked all OpenAI user-agents from crawling their sites to keep them from training their large language models (LLMs) with their content. Fortunately, like Google and Apple, OpenAI has provided a method for publishers to be included in ChatGPT’s search results while also blocking them from training their AI models with their content.
One of OpenAI’s user-agents is called OAI-SearchBot. They use OAI-SearchBot to find and link to sites in ChatGPT search results and explicitly state that it is not used to crawl content to train OpenAI’s generative AI foundation models. So, as long as sites exclude OAI-SearchBot in their robots exclusion file, their site content will be eligible to appear in ChatGPT search results. They must also ensure they aren’t blocking the IPs used by OAI-Searchbot.
Publishers interested in appearing in ChatGPT, Google, and Bing search results but still wanting to block them and other AI companies from using their content for LLM model training can use the following robots exclusion list in their robots.txt file.
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Jon Henshaw is the founder of Coywolf and an industry veteran with almost three decades of SEO, digital marketing, and web technologies experience. Follow @jon@henshaw.social

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In today’s digital world, ranking high on search engines is crucial for business growth, especially for brands aiming to expand their online presence. Businesses of all sizes are prioritising search engine optimisation (SEO) as it drives organic traffic, boosts credibility, and enhances user engagement. For companies in regions like Pakistan, tapping into the right SEO techniques can be transformative. With increased demand, the Best SEO Agency in Pakistan can guide companies toward a competitive edge.
Let’s dive into the latest trends and tools that can elevate your SEO strategy in 2024.
In a digital age where competition is fierce, mastering SEO tactics can make the difference between being found or getting lost online. By focusing on user experience, understanding search intent, and embracing tools like AI, brands can navigate SEO in 2024 with confidence. Remember, SEO is an ongoing process; staying updated on trends is essential to maintain a competitive edge. For those seeking expert support, The Market Magnetize is the top digital marketing services agency that can help brands harness SEO to its fullest potential, driving traffic, boosting engagement, and ensuring long-term success.

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Google’s Lizzi Sassman and John Mueller discuss the relative importance of image filenames and one big mistake to avoid
Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed a major mistake when it comes to filenames.
Google’s documentation doesn’t say if image filenames are ranking factors.
But they do say that Google takes note of them in order to help figure out what the image is about.
For that reason it’s recommended by Google that images be given meaningful filenames.
Google’s image guidelines documentation states:
“Likewise, the filename can give Google clues about the subject matter of the image.
For example, my-new-black-kitten.jpg is better than IMG00023.JPG.
If you localize your images, make sure you translate the filenames, too.”
It’s also a good practice to give meaningful filenames to images because it makes it easier for organization purposes to be able to see the image filename and know what it’s about.
Google’s Lizzi Sassman and John Mueller begin their discussion by affirming the importance of filenames then discuss how important they are in general.
“Lizzi Sassman:
So another part where you could focus your attention, I guess, would be the filename.
So words for the name of the image itself.
How important is that?
Because that’s not an area where I have not invested much effort, but I don’t know, like should we?
What if I went and just changed all of the images on our site to have a different filename?
To be more descriptive or, I don’t know… put like more words there too, like in addition to alt text?
John Mueller:
We do recommend doing something with the filenames in our image guidelines.
So having descriptive filenames is good.
But I don’t think you would see a significant change if you already do the other things around images, like the alt texts, the text surrounding the image.
Those are really, really strong signals.
And the filename itself is often… it’s kind of from a technical point of view.
This is what we called it, but it doesn’t provide any real unique information, usually.
Of course, if you don’t do the alt text, or if you don’t have good surrounding text, then, of course, the filename might be the only place where you mention what this image is about.
But if you do the rest, then usually the filenames are okay.”
John Mueller next brings up an important technical issue regarding how Google crawls images and why this should be considered when optimizing images on an already established website.
John Mueller continued:
“And the other thing with filenames, especially for images, is when we crawl images, we tend not to crawl them as often, because usually, they don’t change a lot.
Lizzi Sassman:
Oh.
John Mueller:
So that means if you change all of the filenames across the website, then it’s going to take a lot of time for Google’s systems to see, “Oh, well, this is a new image, and we have to kind of look at it at some point.”
And to understand kind of that connection between the old image and the new one, that’s something that’s just going to take a very long time.
So if you changed all of them at once, my guess is… I don’t know, over a period of a couple of months at least, it’ll be kind of annoying in Image Search in that we kind of drop the old ones first because they’re no longer mentioned on the page and pick up the new ones in a really slow way.
So that’s something where I would try to only do that if it’s really, really critical.
Like when we did the transition from Blogger to the new set up for the blog posts.
Of course, the images had to be moved as well.
And at that point, it was like, “Sure.” It was like, “Change the filename, move the image to a different URL.” “
The big takeaway here is to be mindful that Google doesn’t crawl images very often and to be prepared to have renamed images not indexed for months.
Another important takeaway is that changing the filename of already crawled and indexed images has the least amount of benefit to the point that it wouldn’t be visible.
John Mueller continued:
“But otherwise, once they’re moved on the site, and you’re just like tweaking things, and it was like, “Oh, I have a new system for image filenames.”
I don’t think that would make it better.
That probably would have minimal effect, maybe no visible effect at all.
Lizzi Sassman:
For the amount of effort, yeah.
John Mueller:
And everything drops out for a couple of months. It’s no fun.
Lizzi Sassman:
And room for human error too. To like miss a broken link.
If you need to go swap out, where are these images embedded and stuff.
You could cause more problems with just a mistake of forgetting to update various places where those images were used.”
I can imagine things going wrong.”
This segment of Google’s podcast had at least four insights on the topic of image filenames.
This segment can be heard at the 20:55 minute mark

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Actors Park Hyung-sik, Ma Dong-seok, Seo In-guk unite for upcoming K-drama Twelve  India Today
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The alt attribute for logos and buttons are done differently than the alt text used for other kinds of images. Google discusses the right way to do it.
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons.
There are best practices for adding alt attributes to logos and buttons.
The rules can seem a little complicated at first but they’re actually simple to understand.
Getting the alt attributes right is good for users and in the long run it’s great for earnings.
Lizzi Sassman starts the discussion by making a reference to functional images, images that have a functional purpose on the webpage.
She asks if the alt text should describe what the button does or what the image on the button is in the situation in which a button is an icon.
Lastly, she asks if there’s an SEO purpose to adding alt text to functional images like buttons.
“Lizzi Sassman:
…The level of care in which we spend on the visual asset, we should also put the same level of energy into the words that describe that asset as well. Which I think is great.
Another category of images is like the functional thing, which sometimes could be a button.
Like it’s a graphic that also functions as something.
So should the alt text tell me what’s about to happen?
If you click this, then it’s going to take you here?
It could be like an image of something, that then also functions as a button.
And do you describe the function, or like also it was, I don’t know… like an arrow picture?
And also, does it matter for SEO?
John Mueller:
Yeah. I think…
Lizzi Sassman:
It could be like a logo.
John Mueller:
For accessibility, that probably makes sense, to just do something around that.
But for SEO, people are not going to search for the checkout button, or something like that.”
John Mueller makes it clear that there is no SEO purpose for adding alt text to buttons.
But he also observed that the alt text for these kinds of images are mainly for accessibility reasons.
Lizzi continued the discussion:
“Lizzi Sassman:
…But maybe they would for the logo, or something like the logo. When you click it, it takes you to the homepage, or something.
But it’s also, “Oh, it’s a logo.”
So do you say, “This is the logo for Google Search Central.”
John Mueller:
Sure.
Lizzi Sassman:
Or like what would be descriptive text.
It’s Googlebot in the logo, but is the thing that’s most important to know about the image the fact that it’s a logo?
Or what the logo looks like?
I guess from that angle, people are probably looking for the logo.
John Mueller:
Yeah.
Lizzi Sassman:
Like what is the logo for X company, maybe?
John Mueller:
Yeah. I mean it goes back to kind of that strategy that we’re trying to avoid.
What do you want to be found for?
Lizzi Sassman:
Yeah, but that’s the most important question, I guess, because then it sort of steers…
I can get carried away with all these rabbit holes, so it sort of, I don’t know, prioritizes what are the things that we should be thinking of, because you don’t necessarily need to write all the things for these things, I guess.”
The right way to use alt text on images like logos actually depends on if the image is a link or not a link.
If the logo image functions as a link back to the home page then it’s correct to label that image with the function that it has, so that a site visitor using a screen reader can no that this logo is a link to the home page.
The official HTML standard making body, The World Wide Web Consortium (W3C) publishes an explainer on how to handle logos.
A logo that functions as a home page link should contain alt text that tells a screen reader user that the logo is a homepage link.
The W3C uses this example of the code:
The above code is for a logo that one might encounter at the top of the page that also serves as a link back to the home page.
The example alt text provided by the W3C simply says, “W3C home” but it could be more descriptive if you want.
There are other kinds of logo links where there is an image logo and a text right next to it or underneath it and both the image and the text are coded within the same link code.
In other words, there aren’t two links such as one link for the logo and one link for the text, it’s just one link for both the logo and text together.
In that case, because the text describes the function of the link, it would be repetitive to repeat the function of the logo link.
So for that case the best practice is to use a null alt text.
This is the example that the W3C provides:
Note how the alt attribute is coded for the image:
The empty quotation marks for the alt text is called a null alt attribute (or null alt text). A screen reader will simply skip it.
The reason a null alt text is good is because there is text that describes what the link function is:
W3C Home
Sometimes a link is in the form of an icon, with no text to explain what it does, for example an icon in the form of an envelope (representing email or message) or a printer (which indicates the link activates a printer).
For this situation it’s a bad practice to describe what the image is (like an envelope or a printer).
The best practice is to describe what the image does (initiate an email or print a webpage).
The W3C uses the example of a printer icon with the following code and alt text:
As you can see, the icon in the shape of a printer has the words “Print this page” as the alt text. It tells what the icon does. That’s helpful.
Similar to the example of the icon, the alt text for a button image should describe what the image does.
The W3C uses the example of a search box that has a magnifying glass for a submit button.
The bad way to do it is to use the alt text to describe that the image is a magnifying glass.
The best practice is to use the alt text to describe what the image does.
This is the example code that the W3C shows as an example:
As you can see, the alt text for the search button is the word, “Search” which describes what the function of the button is.
Lizzi and John didn’t get into the details of how to handle the different scenarios for logos and buttons.
However John did point out that there is no SEO value for alt text for buttons and logos, it’s for accessibility.
It’s a best practice to appropriately serve webpages that are functional for users that access webpages with screen readers.
As mentioned earlier, people who use screen readers can be customers or advocates for your business or website.
So it’s good for the bottom line to use accessibility best practices.
Learn more about accessibility for buttons and logos at the W3C
Functional Images
Combining adjacent image and text links for the same resource
Using alt attributes on images used as submit buttons
Listen to the Search Off the Record Podcast at the 15:57 minute mark:

Featured image by Shutterstock/Evgeny Atamanenko
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