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Google’s Search Relations Team Explores Web3’s SEO Impact – Search Engine Journal

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Google’s Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases.
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO.
The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 is in its developing stages.
Web3 represents an evolution of the internet, characterized by its embrace of decentralization and utilization of blockchain technology.
Unlike the traditional web, Web3 aims to give people more control over online experiences, enhance data privacy, and facilitate peer-to-peer interactions.
During the podcast, the team discussed the implications of Web3 on SEO practices, search engine rankings, and website visibility.
Although they didn’t discuss specific details and examples, the conversation highlighted some significant considerations.
Mueller offered insights into the challenges posed by Web3 domains, explaining that these addresses resemble top-level domains but lack the recognized structure of traditional domains.
As a result, Google’s search crawlers face limitations when attempting to crawl and index content from these unconventional domains.
Mueller elaborates:
“Even if you have a browser plugin installed that does something with that made-up top-level domain, Google doesn’t know what it’s trying to do. So, from that point of view, it’s almost like a– I don’t know, vanity name that people are just using and treating it as a domain name. But it’s actually not a real domain name.”
While the team acknowledges they haven’t witnessed substantial development on Web3 systems thus far, it’s worth exploring the potential use cases of this emerging technology.
Potential applications of Web3 include the following:
Decentralized Applications (dApps)
Web3 enables the creation of decentralized applications or dApps, which operate on peer-to-peer networks, often utilizing blockchain technology. Notable examples include decentralized finance (DeFi) platforms, non-fungible token (NFT) marketplaces, and decentralized social media networks. These applications offer increased transparency, security, and user control by operating without intermediaries.
Blockchain-Based Domains:
Web3 introduces the concept of blockchain-based domains, which diverge from traditional domain names. These domains utilize decentralized naming systems, granting users ownership and control over their domain names without reliance on centralized domain registrars. Prominent examples include Ethereum’s Ethereum Name Service (ENS) and Unstoppable Domains.
Digital Identity & Privacy:
Web3 can enhance digital identity and privacy. Leveraging decentralized identity solutions and cryptographic principles, Web3 enables users to have ownership and control over their personal data. Its user-centric focus on privacy and data control aligns with the growing demand for enhanced online privacy and data protection.
While the impact of Web3 on SEO practices, search engine rankings, and website visibility remains a topic of exploration, this episode of Search Off The Record offers insights into the challenges and considerations.
Splitt acknowledged the limited progress observed thus far, stating:
“I haven’t seen as much built on Web3 systems so far. I guess if it becomes a big thing, then we’ll figure it out and investigate further.”
As Web3 technology evolves, SEO professionals and website owners may have to adapt their strategies to ensure optimal discoverability.
Source: Google Search Off The Record
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Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Google: Don’t Choose Cheap TLDs, Avoid Spam Risks – Search Engine Journal

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Podcast SEO: Top tips for discovery and growth – Search Engine Land

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Search Engine Land » SEO » Podcast SEO: Top tips for discovery and growth
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Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website.
As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape.
This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including:
Podcasts are increasingly popular and convenient for busy lifestyles, suitable for commuting or exercising.
Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities.
Amid a sea of content, standing out can be tough. SEO is key to ensuring your podcast reaches its audience.
Plus, having a podcast boosts your SEO by driving listeners to your website, enhancing your online presence, and creating PR opportunities, resulting in valuable backlinks.
Podcast SEO begins by making your content easily discoverable by search engines and potential listeners. It uses a mix of traditional SEO strategies adapted for audio content. The goal is to reach new audiences who may not know you and strengthen connections with existing listeners.
Research is crucial for a successful podcast, just like any other project. Clearly define your podcast’s theme to ensure it resonates with your intended audience.
Use traditional SEO keyword research tools to identify terms your audience searches for and tailor your content to meet their needs and interests.
Explore podcast categories where you plan to list your podcast for valuable insights. Understand the popular and successful content in those categories to inform your strategy.
Engage with your existing audience to learn their preferences and interests. Ask them about topics they’d like to hear more about to create appealing and relevant content.
Dig deeper: Keyword research for SEO: 6 questions you must ask yourself
For your podcast name, using keywords is key for better discoverability. Striking a balance is crucial – make it catchy and engaging, like a compelling book title. Convey your podcast’s essence with a conversational tone, setting it apart from a more straightforward webpage title.
Reviewing successful podcasts can provide inspiration and insight into how they achieve clarity and appeal in their titles without resorting to dull or keyword-stuffed names. The goal is to create a name that piques interest, hints at the content, and remains memorable and search-friendly.
Choose podcast topics carefully to capture and keep your audience interested. Balance your passion with what resonates with your listeners. Start by identifying the core theme of your podcast and then branch out to find relevant and engaging subtopics.
Audience feedback is an invaluable resource in this process. Engage with your listeners through social media polls, email surveys, or direct interaction to understand their interests and preferences.
This makes your content more appealing and fosters a sense of community and involvement among your audience.
Always keep your audience front of mind when making any content decisions, as highlighted by business strategist Natalie Potts:
Every episode should offer value – whether it’s educational, entertaining, or simply thought-provoking. Your goal is to leave your listeners feeling informed, inspired, or entertained, eagerly awaiting your next episode and curious to learn more about you.
Crafting descriptive and captivating episode titles is key to elevating your podcast’s appeal. This is the perfect platform to integrate relevant keywords effectively.
Opt for slightly longer, informative titles that give your audience a clear, enticing preview of the episode’s content. Such titles serve a dual purpose: they pique the interest of potential listeners and are SEO-friendly, enhancing discoverability.
When featuring guests, always include their names in the episode title. This acknowledges their contribution and capitalizes on their name recognition, potentially attracting their followers to your podcast.
Episode descriptions are your opportunity to provide a compelling synopsis of the episode. Detailed and engaging descriptions are crucial; this isn’t the time to be brief.
Elaborate on the topics covered, the perspectives shared, and any key takeaways for the listener. A well-crafted description can intrigue and persuade potential listeners to press play.
It’s also an ideal place to weave in additional keywords naturally, further optimizing your podcast for search engines.
Remember, your episode titles and descriptions are more than just functional elements; they are powerful tools to captivate and grow your audience. Use them to tell a story, evoke curiosity, and showcase each episode’s unique value.
Featuring well-known or interesting guests can attract new listeners to your podcast. People often search for content related to their interests or people they want to listen to.
Including guest bios and relevant links in show notes enhances visibility and entices future guests.
Remember, guest selection should align with your podcast’s subject matter. It’s not just about getting the big names on. For example, if your podcast is all about SEO, you wouldn’t have a health and fitness expert on, no matter how famous they were.
Having the right guests on your podcast is good for you and them. It’s a reciprocal relationship where you are bringing them to your audience with a view that they will bring in some of their audience to your podcast, too.
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Transcripts can be created easily using AI tools. I would always recommend you add them to your website. You can add an embedded version of the podcast audio, or at least a link to the episode.
Transcripts make your podcast accessible to those with hearing impairments, which is vitally important and can open up your content to people who prefer to read instead of listen to it.
It also offers searchable text for search engines, increasing the visibility of your podcast, the subject matter and your website.
You can use this transcript to create related blog posts, social media content and email marketing content. One podcast episode can help you create a whole library of content quickly and easily.
Show notes are the detailed notes you see underneath each podcast episode.
They usually highlight specific parts of the podcast episode that you might want to listen to alongside links to any resources discussed. These can also provide valuable backlinks.
There are well-respected directories for podcasts, the likes of Apple Podcasts, Spotify and Google Podcasts, which all aid distribution and visibility efforts. This enables you to put your business in front of different audiences.
Encourage your listeners to leave reviews, subscribe and follow each episode you record. This all helps your podcast gain those all-important trust elements.
Share each episode across your social media channels and encourage any guests to do the same. Make it easy for them by providing a set of images and clips of audio and video that they can share with their audience.
The easier you make it for them, the more likely they will share.
If you aren’t ready to launch your podcast, being a guest can also help you gain visibility, backlinks and PR coverage.
Be strategic about the podcasts you want to appear on and pitch to the host. Explain why you would be a good guest, what you would like to discuss and why this would be of value to their audience.
Dig deeper: How to use digital PR to drive backlinks and business growth
Podcast SEO success comes from blending traditional and modern techniques.
Using these approaches effectively, podcasters can expand their reach and grow their audience, directly impacting their websites and podcasts.
Katie Godfrey’s experience illustrates this point well. As a beauty business mentor, she notes:
This approach builds a following and directs listeners to her website, enhancing traffic and engagement – both critical components of successful SEO.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Why turning newsletters into podcasts and podcasts into newsletters is a great strategy for publishers – The Fix Media

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Cracking the media management puzzle through insights, solutions and data
Hi! I'm David Tvrdon, a tech & media journalist and podcaster with a marketing background (and degree). Every week I send out the FWIW by David Tvrdon newsletter on tech, media, audio and journalism.
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Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
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You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential.
That’s what we’re all about here at the SEJShow – finding fantastic new business models and strategies that help you shine as an SEO consultant.
Roland Frasier joins me in today’s show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects.
So, strap in, and let’s jump off that old SEO hamster wheel to uncover some exciting SEO consulting opportunities!
If you’re entrepreneurial, it makes sense to think about possibly getting something more permanent for your time. –Roland Frasier, 03:40
What I found to be most effective is to say you’ve got knowledge, skills, experience, and connections that add tremendous value to businesses, so you have a choice: You can get a short-term income and a flat fee, get paid by the hour, and even get in the middle of a revenue share. But then, when that stops, it stops. A way around that is to come in and add value to the business. The value you bring to the company should be compensated by participating in the ongoing profits or equity of the business. If you increase the asset’s value, wouldn’t it be appropriate and fair to participate in a portion of what that asset will be valued at? What it’s going to be sold at ultimately when the business sells? That’s the concept: how do you turn your effort into equity? –Roland Frasier, 05:12
After so many years in marketing, I don’t consider myself just an SEO. I’m typically brought in to do SEO Consulting and help on that side. The next thing I know, there’s a new brand launching, so I’m looking at opportunities for brand messaging, looking at the product before it comes out, and involved with that this and that. –Loren Baker, 13:03
[00:00] – About Roland.
[07:01] – What consultants should look for when they want to have equity in a company.
[12:55] – How to avoid “over consulting” and earn based on the value provided beyond SEO?
[20:45] – How to position yourself as more than just an SEO.
[23:20] – How to start consulting for equity.
[32:55] – What is a Fractional CMO?
[41:30] – The mindset that leads to a better quality of life.
Resources mentioned:
Epic Network – https://epicnetwork.com/
The Business Lunch Podcast- https://businesslunchpodcast.com/
I would stay away from businesses that are not already profitable. So now I’m going to look at where I can have a significant impact, and so I’m going to say if the lift that I can add to this company is something that I think will move the needle for them, then I believe it’s an appropriate conversation. –Roland Frasier, 9:40
They will put you in that box if you come in as an SEO, so how you brand and present are essential. I’d position myself as a strategist as opposed to an SEO-only. The fact that SEO is one of the things that you do is significant. It might be the main thing that you do. But having even alliances with other people that can provide the additional services is an intelligent way to go because if you come in as growth, you know that the company is going to value you more than if you come in as a component or sub-component of development. –Roland Frasier, 15:01
People might think that it’s not possible to have you as a partner. It might not occur to them, but they might believe you’re so far beyond that it’s not even an option. So by telling them in advance that this is an option having them put skin in the game by having them show that they believe in you and that they’re willing to invest in themselves is crucial in making this work. –Roland Frasier, 20:00
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Roland Frasier:
Roland Frasier stands out in the world of ambitious investments and building strategies. With over 1000 acquisitions, exits, real estate portfolios, and more under his belt for himself and his clients, he knows what it takes to succeed in business!
As a principal of 6 Inc.’s fastest growing companies plus an advisor at Stanford University –Roland is making waves with some hefty credentials. Not only has this savvy investor been featured on all major news networks but Business Insider, Fast Company, Forbes & Entrepreneur are singing praises too!
And if that isn’t enough star power…he even interviewed Sir Richard Branson AND Magic Johnson, so you know something good must be cooking up around him – like his award-winning podcast, ‘Business Lunch.’
Connect with Roland on LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Watch him on YouTube: https://www.youtube.com/RolandFrasierEPIC
Follow him on TikTok: https://www.tiktok.com/@rolandfrasier
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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SearchGPT Launches As ChatGPT’s Real-Time Search Feature – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
OpenAI integrates real-time web search into ChatGPT, offering live news and data with source attribution for verified information.
OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot.
This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational interface.
ChatGPT can now deliver real-time data, including news, sports scores, stock prices, and weather updates.

Search results are displayed automatically based on queries or triggered manually using a dedicated search icon.

You can verify information through a “Sources” sidebar that contains reference links.

OpenAI states in its announcement:
“Ask a question in a more natural, conversational way, and ChatGPT will respond with information from the web. Go deeper with follow-up questions, and ChatGPT will consider the full context of your chat to get a better answer for you.”
The company notes that SearchGPT was a prototype and feedback from the test group has been incorporated into this update:
“Thanks to feedback from the SearchGPT prototype, we brought the best of the SearchGPT experience into ChatGPT.”
The search functionality is powered by a fine-tuned version of GPT-4o, which has been improved using synthetic data generation techniques and integration with the company’s o1-preview system.
The platform combines third-party search capabilities with content from direct partners.
OpenAI has partnered with several news organizations, including the Associated Press, Axel Springer, the Financial Times, and Reuters.
OpenAI plans to expand its search capabilities, particularly in the shopping and travel sectors.
The company also intends to integrate the feature with its Advanced Voice and Canvas products.
All website owners and publishers can participate in ChatGPT’s search results.
While Microsoft Copilot and Google Gemini have offered real-time search for months, ChatGPT’s implementation differs in key ways:
Feature Comparison:
Meta is reportedly working on its own AI search solution, while Google recently announced $49.4 billion in search revenue in Q3. The competition for search market dominance is higher than ever.
For SEO professionals, this fragmentation means optimizing for multiple AI-powered search systems, each with unique ranking factors and content preferences.
Search Engine Journal’s limited hands-on testing reveals promising features and notable limitations that could impact publishers and SEO professionals.
ChatGPT can now access up-to-date information and provide responses that include cited sources.
Initial testing indicates that response times are similar to traditional search engines, with results available within minutes.
In breaking news situations, the system has shown strong accuracy.
When asked about Apple’s latest product announcements, ChatGPT provided precise information supported by citations from major technology publications.

A key feature for publishers is the use of UTM tracking parameters in outbound links.
All citations include “utm_source=chatgpt.com,” enabling publishers to track traffic from the platform directly in their analytics.
The system categorizes sources into two groups: direct citations used within responses and additional related search results.

Testing has shown that a single query can generate dozens of unique source citations, which may help broaden traffic distribution among publishers.
ChatGPT demonstrated the ability to retrieve articles published within the past hour; however, testing revealed some inconsistencies in its awareness of time.
When asked about recent Google updates, it returned outdated 2019 information pointing to potential issues with accurately dating content.
On the other hand, the system exhibited strong fact-checking abilities by correctly identifying and declining to validate incorrect premises.
When queried about a non-existent Google core update in October, it accurately referenced the most recent update from August instead.

Testing revealed a potential bias toward official sources in certain scenarios.
For instance, when discussing Google’s helpful content update, ChatGPT emphasized official statements while omitting widespread industry discussions about negative impacts.
Additionally, OpenAI’s partner publications are consistently cited throughout ChatGPT’s responses.
The search feature is launching today for ChatGPT Plus and Team subscribers and users on the SearchGPT waitlist.
Enterprise and educational users will gain access in the coming weeks, and a broader rollout to free users is planned over the next several months.
This marks an important development in AI-powered search, but its full impact on search traffic patterns is still unknown.
We encourage you to monitor your analytics for ChatGPT referral patterns and evaluate your content’s visibility within the new system.
Related: Data Confirms Disruptive Potential Of SearchGPT
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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