SEO Podcasts

Joe Rogan, host of “The Joe Rogan Experience” Photo credit: NBCU Photo Bank via Getty Images

What podcasts should you be following right now?
If you want more inspiration and thought leadership, these 10 podcasts will help change your life.
10 Podcasts To Change Your Life
The Joe Rogan Experience

Joe Rogan Photo credit: NBCU Photo Bank via Getty Images

Joe Rogan’s podcast, The Joe Rogan Experience, consistently ranks as one of the top podcasts. Rogan is a stand-up comic, mixed martial artist and sport commentator. He’s smart, thought-provoking and delves deep into the human condition. Rogan has interviewed everyone from Elon Musk and Anthony Bourdain to Jordan Peterson and David Goggins.

Tim Ferriss Photo credit: Getty

Tim Ferriss is a bestselling author whose podcast, The Tim Ferriss Show, is often ranked as the #1 business podcast with over 100 million downloads. Ferriss interviews “world-class performers” ranging from Marc Andreessen and Peter Thiel to Malcolm Gladwell and Reid Hoffman to Arnold Schwarzenegger and Jamie Foxx. Ferriss focuses on dissecting actionable advice from top books, morning routines, exercise habits and time-management tricks.

Gary Vaynerchuk Photo credit: Getty Images

Gary Vaynerchuk, host of The GaryVee Audio Experience, is everywhere. The CEO, entrepreneur, bestselling author and investor has conquered social media. His inspiring speeches are filled with straight talk, and his podcasts are a must-listen for any entrepreneur.

Tom Bilyeu

Tom Bilyeu, host of Impact Theory With Tom Bilyeu, is an entrepreneur who co-founded Quest Nutrition. Bilyeu focuses his podcast on inspiration, wellness, mindset, and other topics that “help people develop the skills they will need to improve themselves and the world.” Bilyeu has interviewed thought leaders such as Ferriss, Vaynerchuk and bestselling author and marketing guru Seth Godin.  

Jordan Harbinger

Jordan Harbinger, host of The Jordan Harbinger Show, has been referred to as “The Larry King of podcasting.” A Wall Street lawyer turned interview talk show host, Harbinger’s show is downloaded five million times per month. His podcast has been ranked in the Top 50 iTunes podcasts for over 12 years. Harbinger interviews successful people to share their insights and perspectives with his audience.

Travis Chappell

Travis Chappell, host of Build Your Network With Travis Chappell, has a mission to “help a million people cultivate genuine relationships the right way.” Chappell focuses on networking, and he believes who you know is more important than what you know. Chappell interviews entrepreneurs, authors and thought leaders, including guests such as Bilyeu, Ed Mylett and Grant Cardone. Chappell interviewed me on a recent podcast episode, and we discussed ways you can build and grow your professional network and other advice to lead your best life.

Rachel Hollis Photo credit: Getty Images for SXSW

Rachel Hollis, host of the RISE Podcast With Rachel Hollis, is an entrepreneur, motivational superstar and bestselling author who tells it like it is. With her husband Dave Hollis, she not only creates great content, but also runs The Hollis Company. If you want inspiration, authenticity and straight talk with business and personal development leaders, then Rachel Hollis is your go-to.

Dave Ramsey

Dave Ramsey, host of The Dave Ramsey Show, is a money superstar and bestselling author. Ramsey’s show is the third largest nationally syndicated talk radio show, is heard on more than 600 radio stations and has over 14 million weekly combined listeners. Ramsey helps callers “get out of debt, gain control of their money, and achieve financial peace.”

Lewis Howes

Lewis Howes, host of The School of Greatness, is a bestselling author focused on personal development. Howes’ podcast is one of the top-ranked business and self-development podcasts on iTunes, regularly appears in the Top 50 of all iTunes podcasts, and is downloaded more than four million times per month.

New York Times bestselling author Gretchen Rubin

Gretchen Rubin, host of Happier With Gretchen Rubin, is a happiness guru and bestselling author. Rubin, along with her sister Elizabeth, focuses on daily tips to make your life happier. Rubin and I have spoken about the key to a happier life, the power of “before and after,” the one question that can help you make better decisions and reduce stress and much more.
Final Thoughts
Are these the only amazing podcasts? Of course not. There are so many others podcasts that will impact the trajectory of your life. The more you can read and learn from great authors and podcasters, the more fulfilled your life can become.
Disclosure: My new book, The Lemonade Life, is published by HarperCollins, which also has published books by Gary Vaynerchuk, Rachel Hollis, Dave Ramsey and Gretchen Rubin.

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Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating…
In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic.
Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. 
He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 years. 
Although he won’t tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. 
He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data. 
Matthew gives listeners actionable tips on:

Resources mentioned in this episode:
Connect with Matthew here:

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Special thanks to our sponsor Conroy Creative Counsel.
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Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps has this fake reviews notice on business profiles. There may have been a spike in reviewed removed by Google on September 17th. Also small changes to your business listing may now trigger re-verification on Google Business Profiles. Google merchant listings now added priceType and sale pricing examples. Google spoke about image SEO and the importance of the embedded page. Google is testing new shopping/product cards on the search results. Google is testing “from small businesses” carousel. Google is testing “states in the news” and “backstory” sections for top stutters. Google product detail grids is testing most popular and best price labels. Google is testing for you labels and preferred source labels. Google Ads has a ten sitelinks but it is a bug. We had a poll on if you are using traditional search less now with AI products out. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.
Search Topics of Discussion:

• 0:00 – Introduction
• 0:45 – Google Search Ranking Increases During Core Update Wiped Out Post Update
• 1:28 – Google Search Ranking Movement Heated, Volatility Continues 9/25
• 1:49 – Google Updates Web Search Spam Policies
• 2:17 – Google Cache Is Fully Dead
• 3:18 – Google Site Command For Image Search Wonky
• 3:42 – Google Fixed Google Search Console Product Snippets Report
• 4:13 – Google Maps Fake Review Notice On Business Profile
• 5:04 – Spike In Removed Google Reviews On September 17th
• 5:45 – Report: Small Google Business Profile Updates May Trigger Re-Verification
• 6:20 – Google Merchant Listings Adds priceType Property & Sale Pricing Examples
• 6:42 – Google Describes Importance Of Page Image Is Embedded On For SEO
• 7:14 – Google Search Tests Shopping / E-Commerce Card
• 7:43 – Google Search From Small Businesses Carousel
• 7:52 – Google Search: States In The News
• 8:05 – Google Search Backstory Top Stories Section
• 8:18 – Google Search Product Detail Grid With Most Popular & Best Price Labels
• 8:35 – Google Search Tests For You Label
• 8:47 – Google Search Tests Preferred Source Label?
• 9:07 – Google Ads With Ten Sitelinks – A Bug
• 9:25 – 55% Are Using Traditional Search Like Google Less Since Gen AI Products
• 9:59 – Conclusion

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Google Cracks Down on Big Sites Abusing Their Power and Returning Junk Search Results  CNET
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This article is at least a year old
A transcript – a text-version of your podcast’s audio – is a good, useful thing.
There are a number of reasons why podcasters would produce transcripts of each show. Some podcasters do it as a service to their listeners.
“I’ve always resisted transcripts on the basis that listeners might stop listening when, as a podcaster, you really want people to hear and appreciate your audio,” said Naomi Fowler, who produces The Taxcast, a podcast focusing on tax justice and financial transparency. “But I asked my listeners if they’d find it useful via the monthly email I send them, and many replied and said yes. I can see from my email analytics that a sizable number of them do click on it.”
There are benefits, she says, in doing so. “They might reference my podcast in their own work, and having everything written down helps them do that more easily. It also helps them retain facts which they’ll find useful at a later stage: I do pack a lot in each month.”
Particularly for podcasts in different languages, transcripts help. Lory Martinez, the founder of Parisian podcast producer Studio Ochenta, explains: “We do multilingual podcasts and we found that the transcripts are super important in listener experiences. Every Ochenta original show has transcripts for both SEO and accessibility for listeners. Many listeners of foreign language versions of our shows use them as a guide to listen along to.”
Transcripts make podcasts more available to a potential wider audience, as Kevin Finn from Buzzsprout told us. “At Buzzsprout we believe that all podcasts should provide transcripts. Making podcast content accessible to those with a hearing impairment is simply the right thing to do.” Buzzsprout has been ahead of other podcast hosts, providing its podcasters with transcription tools for almost three years.
But, as Lory Martinez said, the SEO benefits are potentially great for podcasters.
“Transcripts make podcasts indexed and found in search engines more easily,” says Louis-guillaume Kan-Lacas, who is founder of Choses à Savoir, a podcast network in France with more than 3m listens every month. “We have been offering transcripts for all of our podcasts on www.chosesasavoir.com since the launch of our network 5 years ago. For sure it is an extra workload. No doubt about that. But it’s definitely worth it.”
How well do transcripts work for search engines? Raz Kaplan, the Marketing Manager of Audioburst, tells us that they’re working very well. “We’ve recently added visible automated transcripts into our audio search platform in order to test that exact issue. After 2 months we can say with full confidence that we’ve received 80% more visitors from Google during our test period. Therefore, transcripts are definitely a must-have. For podcasters who own a website, we recommend they edit and add the transcripts to their own website as blog posts.”
Transcripts can be produce by automation, with tools available from Amazon, Otter and others.
Listen Notes, a podcast search engine, used to offer transcripts for purchase. They stopped providing this service in May. Wenbin Fang, the company’s founder and CEO, tells us that it was a money-losing business. “Considering the cost for the speech to text api, server, and customer support (human time), the demand was not strong enough to justify the existence of the service.”
The automated services are okay, but not perfect. Here’s a short script, taken from our podcast of May 5 2020:
The latest from our newsletter at Podnews.net
[[IRA GLASS CLIP: “This American Life is delivered to public radio stations by PRX”]]
…and it’s won the first ever Pulitzer Prize for Audio Reporting, a journalism award founded in 1917. The award was for their episode The Out Crowd, with Molly O’Toole of the Los Angeles Times and Emily Green, a freelancer with Vice News. The judges described it as “revelatory, intimate journalism”. The other finalists were Ear Hustle and NPR’s White Lies.
And here’s what an automated service posted, on a third-party website:
The latest from our newsletter and Pod News Dot net maximize radio stations by PR ads. And it’s one the first ever Pulitzer Prize for reporting a journalism award founded in one thousand nine seventeen. The award was for their episode. The out crowd with Malia tool if the Los Angeles Times and Emily Green a freelance with vice news the judges described it as revelatory intimate journalism. The finalists were ear hustle and NPR’s white lies.
Apple uses automated speech-to-text technology like this for searching; Google has experimented with this, too, and Spotify’s new terms and conditions in May 2020 also gives them the right to transcribe your podcast in this way. There are clear benefits: a search for ‘journalism award’ would have found the audio above, even if we didn’t use that phrase in our episode notes; however, reading the transcript wouldn’t have told you who won the prize.
Neither Apple, Google or Spotify publish the result: but automated transcriptions are posted on some websites. Many podcasters welcome them. “I think that adding something like that would broaden the search results, and has to be good, right?”, Forrest Kelly, the producer of The Best 5 Minute Wine Podcast tells us.
However, automated transcripts are mostly correct but partially wrong – and they’re not ideal to publish on a website in some cases. For complex legal reporting, having an incorrect transcript on a website could open the podcaster to legal trouble.
“Anything that is a made-up name or company name is likely to be misinterpreted by the bots: and could lead to confusion,” says Cody Boyce, the founder and CEO of Crate Media.
Listen Notes’s Wenbin Fang noted that that not everyone was happy with his transcription service. “Some podcasters were very angry,” he told us. “They thought we were selling their contents via transcripts – though it was a one time fee we had to pay a 3rd party speech to text API”.
Some podcasters offer transcripts as a Patreon benefit; others send them on request if a listener emails and asks. So, for some producers, there is a value to transcripts: and a concern about IP and copyright if automated transcripts have been made available.
“I understand the desirability of transcripts and how helpful they are, especially for accessibility for news or interview podcasts. However, when it’s original work, and someone else is providing them without approval, it gets a bit murky,” says producer Anna Priestland, who wrote and produced Letters of Love in WW2.
“If you have a narrative podcast, even one with actors or interviews, you normally have a perfect script anyway. But with automated transcripts… it’s like I wrote a play, and someone posted my script online without asking, and got it all badly wrong,” she added.
“We know automatic transcripts have their flaws,” says Audioburst’s Raz Kaplan. “We’re constantly working to improve our engine’s quality (we’ve just deployed a learning algorithm that updates week-by-week.) To answer that need for improved transcriptions, we offer podcasters the ability to edit and proof transcripts within Audioburst’s Creators interface.”
He added: “We know Google is using non-visible transcripts as a resource in their search algorithms, but unfortunately, non-Google search engines and indexes do need to visibly display the transcript for that content to be correctly indexed by their bots. We don’t think podcasters should be held captive by tech giants like Google and Apple, so we’re working within their rules to best serve the podcasting community. ”
The unwritten rule of using podcasts RSS feeds are generally understood. Podcasters want people to link to their work, but not to alter that work in any way. Editing or rehosting the audio, or altering the episode notes, will typically anger podcasters, who feel their own creative work is being interfered with.
Some podcasters find automated transcripts are welcome ways to help listeners find their shows: but others are asking for a bit more control.
“It would be convenient if the players allowed you to upload your own transcript for your episodes in a particular format, perhaps as part of your RSS feed,” says Crate Media’s Cody Boyce.
Kevin Finn agrees. “Ideally, podcasters would have a way to provide their own transcripts. Buzzsprout is currently working to provide transcription links in RSS feeds, and we’re working with a few partners already”, says Finn.
In an ideal world, podcasters would be able to opt-out of automated transcripts entirely, too.
“Adding the capability to not publish transcripts by podcasters who opt-out is an interesting feature that we’ll take up with our Product team, albeit with the realization that we think this is likely to have a negative effect on the podcaster’s SEO ranking. Of course that should be their call,” says Audioburst’s Raz Kaplan.
An RSS extension for transcripts would enable podcasters to point to a transcription file; or to opt-out of any published transcript: but this extension would need to be respected by podcast platforms. A standard format for transcripts, too, would need to be agreed upon.
How should we format transcripts? How should we link to them? And how can we stop automated transcripts being available should we wish?
Podcasting has historically lacked a cross-industry standards group; any improvements in the industry has been driven by Apple, which set standardised categories and artwork size.
But, Apple only standardises what it feels benefits Apple; and the lack of any leadership from an independent best practice group may be inhibiting podcasting’s growth.
In the meantime, transcripts are important; and posting them remains a useful exercise. Producer Anna Priestland is in no doubt.
“The next series I do, I want to support accessibility so I will strongly consider providing transcripts. But if I do, they will come from me, not a third party automated system. They need to be correct.”


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Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked …
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