SEO Podcasts – Page 34 – Shh. Listen. SEO is talking to you

Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] – Search Engine Journal

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Google Makes Podcasts Playable in Search Results – Search Engine Journal

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Codezela Technologies Drives Unprecedented Growth in SEO, Empowering Businesses Worldwide – StreetInsider.com

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Codezela Technologies Drives Unprecedented Growth in SEO, Empowering Businesses Worldwide StreetInsider.com
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What Is Content Decay? – Search Engine Journal

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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Google’s John Mueller and Lizzi Sassman answered a question about Content Decay, an actual problem that has little to do with content
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one.
Google tech writer Lizzi Sassman began a Google Search Off The Record podcast by stating that they are talking about Content Decay because someone submitted that topic and then remarked that she had never heard of Content Decay.
She said:
“…I saw this come up, I think, in your feedback form for topics for Search Off the Record podcast that someone thought that we should talk about content decay, and I did not know what that was, and so I thought I should look into it, and then maybe we could talk about it.”
Google’s John Mueller responded:
“Well, it’s good that someone knows what it is. …When I looked at it, it sounded like this was a known term, and I felt inadequate when I realized I had no idea what it actually meant, and I had to interpret what it probably means from the name.”
Then Lizzi pointed out that the name Content Decay sounds like it’s referring to something that’s wrong with the content:
“Like it sounds a little bit negative. A bit negative, yeah. Like, yeah. Like something’s probably wrong with the content. Probably it’s rotting or something has happened to it over time.”
It’s not just Googlers who don’t know what the term Content Decay means, experienced SEOs with over 25 years of experience had never heard of it either, including myself. I reached out to several experienced SEOs and nobody had heard of the term Content Decay.
Like Lizzi, anyone who hears the term Content Decay will reasonably assume that this name refers to something that’s wrong with the content. But that is incorrect. As Lizzi and John Mueller figured out, content decay is not really about content, it’s just a name that someone gave to a natural phenomenon that’s been happening for thousands of years.
If you feel out of the loop because you too have never heard of Content Decay, don’t. Content Decay is one of those inept labels someone coined to put a fresh name on a problem that is so old it predates not just the Internet but the invention of writing itself.
What people mean when they talk about Content Decay is a slow drop in search traffic. But a slow drop in traffic is not a definition, it’s just a symptom of the actual problem which is declining user interest. Declining user interest in a topic, product, service or virtually any entity is something that that is normal and expected that can sneak up affect organic search trends, even for evergreen topics. Content Decay is an inept name for an actual SEO issue to deal with. Just don’t call it Content Decay.
Dwindling interest is a longstanding phenomenon that is older than the Internet. Fashion, musical styles and topics come and go in the physical and the Internet planes.
A classic example of dwindling interest is how search queries for digital cameras collapsed after the introduction of the iPhone because most people no longer needed a separate camera device.
Similarly, the problem with dwindling traffic is not necessarily the content. It’s search trends. If search trends are the reason for declining traffic then that’s probably declining user interest and the problem to solve is figuring out why interest in a topic is changing.
Typical reasons for declining user interest:
When diagnosing a drop in traffic always keep an open mind to all possibilities because sometimes there’s nothing wrong with the content or the SEO. The problem is with user interest, trends and other factors that have nothing to do with the content itself.
The problem with inept SEO catch-all phrases is that because they do not describe anything specific the meaning of the catch-all phrase tends to morph and pretty much the catch-all begins describing things beyond what it initially ineptly described.
Here are other reasons for why traffic could decline (both slow and precipitously):
Content Decay is one of many SEO labels put on problems or strategies in order to make old problems and methods appear to be new. Too often those labels are inept and cause confusion because they don’t describe the problem.
Putting a name to the cause of the problem is a good practice. So rather than use fake names like Content Decay maybe make a conscious effort to use the actual name of what the problem or solution is. In the case of Content Decay it’s best to identify the problem (declining user interest) and refer to the problem by that name.

Online content tends to become outdated or irrelevant over time. This can happen due to industry changes, shifts in user interests, or simply the passing of time.
In the context of SEO, outdated content impacts how useful and accurate the information is for users, which can negatively affect website traffic and search rankings.
To maintain a website’s credibility and performance in search results, SEO professionals need to identify and update or repurpose content that has become outdated.
Not all old content needs to be deleted. It depends on what kind of content it is and why it was created. Content that shows past events, product changes, or uses outdated terms can be kept for historical accuracy.
Old content provides context and shows how a brand or industry has evolved over time. It’s important to consider value before removing, updating, or keeping old content.
Website owners and SEO professionals should take the following steps to avoid confusing users with outdated content:
These strategies help people understand a page’s relevance and assist them in getting the most accurate information for their needs.
Featured Image by Shutterstock/Blueastro
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Soundtrap for Storytellers, Podcast Creation Tool Now Launches Transcription Service in French, German, Spanish, Brazilian Portuguese, Portuguese, and Swedish – Business Wire

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Soundtrap for Storytellers (Graphic: Business Wire)
Soundtrap for Storytellers (Graphic: Business Wire)

STOCKHOLM & NEW YORK–(BUSINESS WIRE)–Soundtrap, a part of Spotify, today announced that its Soundtrap for Storytellers transcription service will now be available in French, Spanish, German, Brazilian Portuguese, Portuguese and Swedish, enabling millions of users worldwide to create quality podcasts with this easy-to-use solution.

Launched in May this year, Soundtrap for Storytellers is a comprehensive podcast creation solution that offers all of the following features in the same service: recording, remote multi-track interviewing with video chat, smart transcribing and editing of the spoken-word audio file as a text document, full audio production capabilities, the publishing of its transcript to optimize SEO, and the publishing of the podcast to Spotify.
The interactive transcript and editing studio has proven to be extremely popular – it saves hours of time by enabling users to transcribe the spoken word live and edit the audio file as they would in a text document, eliminating the need to type out text or listen to the podcast over and over again. Initially only available in English, now anyone who speaks French, Spanish, German, Brazilian Portuguese, Portuguese or Swedish will use this transcribing solution in their mother tongue.
Equipped with a wide range of intuitive features, Soundtrap for Storytellers allows podcasters to focus on the art of storytelling by significantly reducing the time and investment typically needed to make podcasts sound professional. The full suite of services can be accessed via desktop, and a select set of recording and editing features is available on iOS and Android. Additional tools:
Collaborate and Remotely Interview Guests: Soundtrap for Storytellers enables podcasters to seamlessly collaborate with others from anywhere around the world. The platform is cloud-based and allows multiple people to talk, record (on separate tracks) and work on the same podcast by sending a link to join the session remotely.
Increase Discoverability: Publish your podcast transcript to increase SEO, drive traffic to your podcast and gain new fans.
Sound Effects: Create your own jingle and complete your production with sound design using Soundtrap’s built-in instruments and loops, and access an enormous sound library without having to leave the studio.
Storytellers was developed specifically for podcasters looking to create professional-sounding podcasts from a single platform. There’s a library of built-in musical loops and sound effects to access, or users can easily drag and drop any audio directly into the Soundtrap window. Another of its built-in tools lets users manage their podcast episodes and publish them directly to Spotify.
“We built Soundtrap for Storytellers around solving some of the biggest pain points for podcasters, with an aim of providing a streamlined platform that addresses every element of the podcast creation process. Adding six more languages to the platform’s capability gives millions of new users the chance to use the smart transcript feature in their own language,” said Per Emanuelsson, managing director of Soundtrap at Spotify.
Pricing for Soundtrap for Storytellers, begins at $14.99/month and an annual plan is available starting at $11.99/month. French, Spanish, German and Swedish are available immediately. The transcription service in Brazilian Portuguese and Portuguese will be available in December.
Resources
Press Kit: https://press.soundtrap.com/presskits
Photo: https://press.soundtrap.com/media/55527/laptop-transcriptjpg
Video about transcript: https://press.soundtrap.com/media/77294/soundtrap-for-storytellers-chapter-3-interactive-transcript
Storytellers video: https://press.soundtrap.com/media/77288/soundtrap-for-storytellers
ABOUT SOUNDTRAP: Soundtrap is the first cloud-based audio recording platform to work across all operating systems, enabling users to co-create music and podcasts anywhere in the world. The company is headquartered in Stockholm, Sweden. Soundtrap provides an easy-to-use music and audio creation platform for all levels of musical interest and abilities and is being used by the K-12 through higher-education markets. On December 2017, Soundtrap was acquired by Spotify. For more information, visit https://www.soundtrap.com/.

Ida Ståhlnacke
idas@spotify.com
+46 72 249 98 11
Soundtrap for Storytellers transcription service will now be available in French, Spanish, German, Brazilian Portuguese, Portuguese and Swedish
Ida Ståhlnacke
idas@spotify.com
+46 72 249 98 11

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