SEO Podcasts

The new feature aims to help institutions address content gaps, improve the accuracy of AI-generated summaries of their content, and ensure that prospective students receive relevant, accurate information about programs and services.
AI SEO is tailored for the evolving landscape of search engine optimization, which now involves adapting content for modern AI tools like ChatGPT and Claude. These platforms summarize institutional information directly for prospective students, raising the question of how accurately they represent each school’s offerings and mission. Halda’s tool enables marketers to understand how AI interprets their website content and make adjustments to better serve students’ needs.
AI SEO allows enrollment marketers to directly manage how their content appears in AI search summaries, providing data-driven insights and helping to address missing or outdated information without IT support. With this tool, marketing teams can strategically plan content to better match student interests and improve engagement.
Halda’s AI SEO tool is part of a broader platform designed to streamline enrollment marketing, allowing institutions to monitor digital engagement effectively and focus on content that resonates with prospective students.
“In an AI-driven world, Halda AI SEO is redefining what SEO means for higher education,” said Jon Grover, VP of Product at Halda. “With traditional approaches becoming insufficient, institutions must ensure their content is crafted intentionally for AI summarization. Without a proactive strategy that is made easier with AI SEO, schools risk losing prospective students who find answers in search engines without ever visiting the institution’s website.”
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Having a website for your podcast makes it look more professional and ensures easier contact with the media, potential interviewees, and likely sponsors. But what is the best website builder for podcasts? What features does it offer? How much does it cost?
👉 You’ll find all the answers you need in this guide, including:
By the time you’re finished reading, you’ll know where you want to build your podcast website.
There are many factors to consider when choosing a podcast website builder. First, there are the features you should look for in any website builder:
There are also a couple of podcast-specific features to look for:
⚠ Note that all of the website builders on this list offer at least one of these key podcast-specific features.
Squarespace is a fully-featured website builder that makes it possible to create any kind of website you can imagine. Higher-tier plans include ecommerce features, and you can get extensions for everything from email marketing to running paid membership programs.
For most users, the only drawback of Squarespace is that it isn’t specifically designed for podcasts. This means that you’ll have to publish your podcast as a blog and submit it to podcast players manually. You also won’t find any podcast-specific themes, though Squarespace has many excellent themes for blogs and entertainment media.
All in all, Squarespace is a highly versatile website builder that offers both podcast hosting and the ability to use your website to create a variety of income streams.
Squarespace hosting starts at $16.00 per month when purchased on an annual basis. Ecommerce features become available at $23.00 per month.
Squarespace is ideal for people who want the option to build a robust business around their podcast.
PodBean is both the best website builder for podcasts and a podcast hosting company. With PodBean it’s easy to upload podcast episodes, submit your podcast for distribution with all major networks, and create a high-quality site for your podcast, so people can find it. There are also half a dozen podcast-specific site themes available, and the visual site builder offers extensive customization options.
Another great thing about PodBean is that its free plan is quite generous, with full access to the site builder and the ability to upload as many as five hours of audio every month.
Paid users can also take advantage of several monetization features including access to the PodBean Ads Marketplace, the ability to sell premium audio and video, and a Patron feature that works similarly to Patreon.
PodBean offers a free plan with up to five hours of audio recording per month. Paid plans start at $12 per month when billed annually or $14 per month when paid monthly.
PodBean is a great choice for anyone working on a tight budget or anyone who wants to start their podcast for free with the option to invest in paid hosting later.
PodBean is also an ideal choice for podcasters who want to monetize their podcast but who aren’t interested in also running an ecommerce store, selling services, or otherwise expanding their online business beyond the podcast.
Podcastpage is a little different from other options in this list of the best website builders for podcasts in that it’s designed to work with a podcast host. You can’t publish your podcasts directly to Podcastpage. Instead, you import the podcast during setup and Podcastpage will automatically import all future episodes.
Once you’ve imported a podcast, it’s time to build your site. Podcastpage has five podcast-specific themes that highlight your most recent (or best) episodes in a variety of ways, plus a visual website builder that lets you customize what different types of pages look like, set color schemes for the overall site, and more.
All in all, Podcastpage is a great website builder with some excellent podcast-specific templates and features.
Podcastpage plans start at $12 per month, billed annually. This gives you the ability to import unlimited podcast episodes, create your podcast website, and access SEO & analytics tools.
Podcastpage is a great tool for anyone who already has a podcast and wants to create a high-quality website for it.
Buzzsprout earns its title as the best website builder for podcasts by offering a variety of podcast-specific tools. With Buzzsprout, creating your podcast, publishing your first episode, and submitting it to directories takes just a few minutes.
Every Buzzsprout podcast also gets a website with a Buzzsprout URL, with the option to connect a custom domain. However, the websites are limited to two pages, a home page and a share page, and the customization options are quite limited.
Still, the podcast-specific publication and distribution tools make Buzzsprout a great choice for many podcasters. I especially like the option to access affordable transcripts ($0.25 per minute instead of the more common $1-2 per minute), as these are good for both accessibility and SEO.
Buzzsprout offers a free plan with a website, full analytics access, and the ability to upload up to two hours of audio per month, all paid for by ads hosted on your podcast site.
If you want an ad-free experience + the ability to take advantage of Buzzsprout add-ons, you’ll have to sign up for a paid plan. These start at $12 per month for three hours of uploaded content per month. Note that Buzzsprout only offers monthly plans, not annual plans.
Buzzsprout is a great option if you want access to top-quality podcast publishing tools, and you’re willing to accept a basic website in exchange for access to those tools.
Buzzsprout is also a great podcast hosting option if you already have a website and your main concern is high-quality podcast hosting.
Still not sure which podcast website builder is best for you? 🤔
Consider your long-term goals for your podcast:
Not quite satisfied with the options on this list of the best website builders for podcasts? Many podcast hosts also offer website builders; check out our 👉 guide to the best podcast hosts for more info.
If you want to learn more about becoming a podcaster, read these two resources of ours:
What is your experience with the website builders for podcasts that we mentioned above? Let us know in the comments section below!
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Dianna Gunn started building WordPress websites in 2012. She has since built and managed several WordPress websites for small businesses, managing everything from design to content schedules and publication. She has also helped small businesses and nonprofits build social media publishing schedules and email marketing campaigns. She shares this expertise by writing about WordPress, digital marketing, and online business management.

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Dianna Gunn started building WordPress websites in 2012. She has since built and managed several WordPress websites for small businesses, managing everything from design to content schedules and publication. She has also helped small businesses and nonprofits build social media publishing schedules and email marketing campaigns. She shares this expertise by writing about WordPress, digital marketing, and online business management.
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WEi's Kim Jun Seo, Cha Sun Hyung, Cha Jung Woo, and Kim Ho Young team up for Secret Relationship, an upcoming BL drama where love blurs the lines between co-workers. Read on!
A fresh, exciting project is on the horizon for BL drama fans! Playlist Studio, in collaboration with Kakao Entertainment and Fuji Television, has officially announced their upcoming series, Secret Relationship (working title), a new BL drama adapted from a popular Kakao Webtoon. The highly-anticipated drama is set to bring a heartwarming and intricate romance to the screen, featuring rising stars like WEi’s Kim Jun Seo, Cha Sun Hyung, Cha Jung Woo, and Kim Ho Young.
The storyline of Secret Relationship revolves around the complex love lives of co-workers in a professional setting. The drama aims to capture the emotional intensity and delicate nuances of its source material, exploring the tangled web of secret feelings, unexpected relationships, and the journey of self-discovery amidst the backdrop of a typical office environment.
WEi’s Kim Jun Seo has been cast as Da On, a bright and cheerful character who finds himself caught in a confusing yet thrilling romance at work. Known for his charismatic on-stage presence and budding acting career, Jun Seo is expected to bring a refreshing energy to the role, marking an exciting new chapter for the idol-turned-actor.

Cha Sun Hyung will portray Sung Hyun, a reserved and stoic figure who struggles with expressing his emotions. Having previously made an impression with his strong performances, Sun Hyung is poised to showcase a new side of his talent in this nuanced role. His agency, Respect Entertainment, has confirmed his participation, expressing confidence in his ability to convey the complex emotions of the character.

Cha Jung Woo takes on the role of Soo Hyun, a dependable and sincere co-worker who plays a key part in the unfolding love story. Lastly, Kim Ho Young will play Jae Min, a carefree yet mysterious character whose involvement in the office relationships adds an intriguing layer of tension and excitement.
Secret Relationship will begin filming from November 9 onwards and is slated for a premiere in the first quarter of 2025. The production team has promised to deliver a faithful adaptation of the webtoon, focusing on the intricate emotions and the dynamic chemistry between the characters. As anticipation builds, fans can look forward to an engaging and emotionally charged story brought to life by this talented ensemble cast. Stay tuned for more updates on this captivating new drama!
ALSO READ: Light Shop character posters OUT: Ju Ji Hoon, Park Bo Young, Uhm Tae Goo, Kim Min Ha and others’ enigmatic expressions spark intrigue

Saumya is a Journalism and Mass Communication graduate, with a knack for digital storytelling and over a
Saumya is a Journalism and Mass Communication graduate, with a knack for digital storytelling and over a year’s experience in content creation. A passionate music enthusiast, she navigates everything from K-pop beats to classical melodies while riding the Hallyu wave. Whether she’s sipping coffee, chatting with animals, or finding inspiration in everyday moments, Saumya brings creativity and curiosity to every story she tells.
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Podcast production company Paradiso Media has started bankruptcy proceedings in a French court. The company was founded in June 2019, and acquired competitor Binge Audio in May 2023: at the time it had 170 shows and 50 employees, based in Paris, Los Angeles and New York. Paradiso raised $5.9mn in investment in Sept 2021. We understand that Binge Audio, still a separate company, continues its operations.
The majority of women in the US are sports fans, according to the Female Fans Sports Audio Report from Edison Research, which was released last week. The research, with SiriusXM Media and GroupM, discovered that a third of them listen to sports audio each week.
The Triton Digital Podcast Ranker for June was released. Downloads for the period were down 2.2%. Audioboom re-entered the top 5. iHeart is #1 sales network with average weekly downloads of 66mn.
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iHeart’s average weekly downloads in the Podtrac ranker for June are 78mn, 18% higher than Triton’s number, despite both solutions being IAB Certified. Over the last month, trying to understand why they’re different, Podnews spoke to Podtrac, Triton, iHeart and the IAB – and learnt:
The Asia Podcast Awards are due to close by the end of this week – so if you’ve not yet entered, get to it! After they close, listeners will be able to vote for their favourites in the People’s Choice category.
The most popular podcasts in Singapore are educational shows, according to research from On Device. It claims 55% of Singaporeans listen monthly to podcasts. Meanwhile, in the UK, comedy podcasts are the most popular, with 61% listening monthly.
In Spain, the Podcast Days Awards are now open for entry. You’ve until Sep 8.

How many active podcasts are there? As above, there are 322,004 (defined as any feed with at least one episode over the last 30 days). Podnews has kept daily data from The Podcast Index over the last 18 months (JSON), and while that number has decreased year-on-year, it hasn’t decreased by much. Interesting to note both the low-point (the end of the Christmas holidays) and the high-point (mid-March for some reason).
Google has a new AI tool called Illuminate, which takes a scientific paper and turns it into a five minute (dual-hosted) “podcast”. Youssef Ismail gives it a go, and posts some examples.
Always interesting to check in on our page showing podcasters switching their show to a different podcast host. Over the last thirty days, the biggest winners are Megaphone, Spotify for Podcasters, and Acast. The biggest losers are Spreaker, SoundCloud and Libsyn.

Podcast News

Good Game with Sarah Spain has launched from iHeartPodcasts, as part of the company’s new Women’s Sports Audio Network. We’re promised the biggest stories, stakes, stars and stats to help fans keep up with women’s teams, leagues and athletes.

How To Write A Book is the first podcast from Elizabeth Day’s production company Daylight Productions, and is part of a new set of shows she is calling a “Podclass”. Hosted by best-selling author, Sara Collins, leading agent, Nelle Andrew, and powerhouse publisher, Sharmaine Lovegrove, the 12-week series guides listeners from conception to completion.

A major new true-crime investigative podcast launches today from the BBC: World of Secrets looks at a series of brutal shootings in 1980s South Africa by a private security guard. The series will will take a deeper dive into the wider socio-political context at play at the time of these murders and features extensive interviews with those affected.

Between 1960 and 1980, thousands of Pakistani families would communicate between Pakistan and the UK using cassette recordings – which have since been stored in attics, suitcases and garages across the UK. As part of South Asian Heritage Month, Tape Letters has been released by Modus Arts – transcribing and presenting some of these cassettes, and interviews with the people who had received them.

Companies mentioned above:
AcastAudioboomBinge AudioEdison ResearchGoogleIABLibsynMegaphoneParadiso MediaPodtracSiriusXMSiriusXM MediaSoundCloudSpotifySpreakerTriton Digital
#1 in Apple Podcasts
The Jefferson Fisher Podcast (Civility Media)
The Rest Is Politics (Goalhanger Podcasts)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Pretty Lonesome with Madeline Argy (Unwell)
Over the last week, 180,709 podcasts published at least one new episode (down 1.9%). source


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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Dave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
Podcast: Download
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“[Jim Hedger] gave me the most important piece of [speaking] advice and it is 100% true. Nobody is there to see you fail. Nobody. Everybody there wants you to do awesome… The attendees are there to learn something. Your friends want you to do great. The conference organizers want you to do a great job. Everybody in the room is there to watch you succeed. Everybody. So if you can just remember that when you’re taking the stage, it actually is reassuring.”
Dave Davies is a veteran technical SEO, conference speaker, podcast host, and contributor to various search publications.
He is also probably one of the nicest people on earth – and many people in the industry will surely agree.
Dave is passionate about keeping up with organic and paid search, as well as development stuff – basically, all things search.
“I’m not an expert at all of these things,” he says. “But I’m interested in all of them.”
Through watching everything that’s going on in the industry and seeing how the pieces fit together, he’s able to produce insightful columns and share valuable information that help enrich the search community.
In today’s edition of the Search Engine Journal Show, I had the opportunity to interview Dave Davies, an SEO pro you should get to know better.
Dave Davies is the CEO of Beanstalk Internet Marketing. He’s been working in SEO for 19 years and at Beanstalk for 15 of those years.
You can read him every month on Search Engine Journal and he also writes on his own blog on the Beanstalk website. He’s also been a contributor for Search Engine Land and Search Engine Watch.
Together with Jim Hedger, Dave hosts Webcology – a podcast that “takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers.”
He’s also a regular speaker for Pubcon, SMX, State of Search, and other leading industry conferences
In this episode, Dave shares his experiences on starting a white hat SEO company at a time when competitors were successful in using spammy tactics, the challenges he’s had to overcome as an agency owner, conquering public-speaking jitters, and more.
How to connect with Dave Davies:
Twitter | LinkedIn | Beanstalk Internet Marketing
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!.
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
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In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Google renders all webpages, including JavaScript-heavy sites, for search indexing.
In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google handles JavaScript-heavy websites.
Google affirms that it renders all websites in its search results, even if those sites rely on JavaScript.
In the context of Google Search, Clifford explained that rendering involves using a headless browser to process web pages.
This allows Google to index the content as a user would see it after JavaScript has executed and the page has fully loaded.
Clifford stated
“We run a browser in the indexing pipeline so we can index the view of the web page as a user would see it after it has loaded and JavaScript has executed.”
One of the podcast’s most significant revelations was that Google renders all HTML pages, not just a select few. Despite the resource-intensive process, Google has committed to this approach to ensure comprehensive indexing.
Clifford confirmed:
“We just render all of them, as long as they’re HTML and not other content types like PDFs.”
She acknowledged that while the process is expensive, accessing the full content of web pages, especially those relying heavily on JavaScript, is necessary.
The team also discussed Google’s shift to using the “Evergreen Googlebot” in 2019.
This update ensures that Googlebot, Google’s web crawling bot, stays current with the latest stable version of Chrome.
This change has improved Google’s ability to render and index modern websites.
Related:
Google’s ability to handle JavaScript-heavy websites gives developers more freedom. However, it’s still smart to focus on creating fast, easy-to-use websites that work well for everyone.
By keeping these points in mind, you can keep your website in good shape for both Google and your visitors.
Listen to the full podcast episode below:

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
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