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Video: Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land – Search Engine Roundtable

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For the original iTunes version, click here.
Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new recommendations and previewed Copilot integration. Semrush has acquired Third Door Media’s properties including Search Engine Land, Search Marketing Expo and more. Bing also seems to be taking recipe bloggers content, fully. A popular YouTuber smashed Google Search. Google Search is testing top links, which seem like sitelinks. Google Ads will release new penalties for agencies or third parties that abuse their policies. Google Ads is testing expandable and collapsible ad formats. Google Ads is rolling out gross profit optimization settings. Google Ads will remove data older than 11 years. Google Merchant Center added new verification methods. Google Business Profiles removed insurance carrier derails. Microsoft said it unshipped 26 Bing features. I am offline for Sukkot, this video and everything I’ve posted on Thursday and Friday were pre-written and pre-scheduled. That was the search news this week at the Search Engine Roundtable.
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PAWcast: Sarah Seo ’02 *16 on How Cars Changed Constitutional Law – Princeton Alumni Weekly

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Princetonians lead think tanks; the perfect football season of 1964; Nobel in physics.
From the Fourth Amendment to discriminatory traffic stops
Published Aug. 12, 2019

In popular culture the car is seen as a symbol of freedom. But as Sarah Seo ’02 *16 writes, driving a car is also “the most policed aspect of everyday life.” Seo, a legal historian and the author of Policing the Open Road: How Cars Transformed American Freedom, discusses the history of the automobile and its impact on the law and law enforcement in the United States, from a new interpretation of the Fourth Amendment to the issue of discriminatory policing.  

Listen on Apple Podcasts • Google Podcasts • Spotify • Soundcloud
TRANSCRIPT
Brett Tomlinson: Welcome to the PAWcast, a monthly podcast from the Princeton Alumni Weekly. I’m Brett Tomlinson, and our guest this time is Sarah Seo ’02 *16 a legal historian and associate professor of law at the University of Iowa. Sarah graduated from Princeton with a bachelor’s degree in history in 2002, and after studying law returned as a graduate student earning her Ph.D. in history in 2016. She is the author of a new book, Policing the Open Road: How Cars Transformed American Freedom.
Now, in popular culture the car is often a symbol of freedom. Consider all those movies and songs about the open road. But as Sarah writes, driving a car is also “the most policed aspect of everyday life.” So, we’ll be talking about the history of the automobile and its impact on the law and law enforcement in the United States. Sarah, thank you so much for joining me.
Sarah Seo: Thank you so much for having me. I’ve been looking forward to this conversation.
BT: Great. Well, I would like to start with some background on your book, which I gather draws on research that you did for your Ph.D. dissertation at Princeton. What drew you to this topic?
SS: You’re right, the book is based on my Ph.D. dissertation. I came to this topic from several avenues, most directly from my year clerking at the Southern District of New York with the Judge Denny Chin [’75], who is also a Princeton alumni. I didn’t think I would be interested in criminal law, but we have a general docket with civil cases and criminal cases. And I noticed that almost all of the criminal cases that we had were drug cases. And I was really interested in the impact of the war on drugs on American criminal justice. And so my research topic kind of grew out of wanting to know more about the history of the war on drugs. And my dissertation adviser, Dirk Hartog, kept asking me to narrow my topic. The war on drugs is a really broad topic, you can write a lot of things about it, a lot has been written about it, more can be written about it, but for a dissertation it has to be — finding a dissertation topic is kind of like navel-gazing a little bit, you kind of have to find your little area to focus on. And so, I narrowed it down to law enforcement in the war on drugs. But even that is a huge topic, so I narrowed it down even more to the Fourth Amendment. And the reason why I focused on the Fourth Amendment is because that’s the one provision in the U.S. Constitution that directly governs what the police can and cannot do. So I basically started my research reading every Fourth Amendment case from the very beginning. And there weren’t a lot of Fourth Amendment cases until the 1920s, and there was an explosion of Fourth Amendment cases then. I realized as I was reading through all of these cases one-by-one that a lot of them had to do with cars. And of course, the automotive society really grows in the 1920s. So, there was a coincidence of all of these Fourth Amendment cases questioning what the police can and cannot do with the mass production and adoption of cars in American society.
BT: And the history is just so interesting. I mean, the arrival of the automobile led to these really profound changes in American life and policing is included in that for some very good reasons. You write about the aggressive or careless drivers who were causing this remarkable number of accidents — often fatal. How did cities and towns respond to this public-safety, public-health crisis of so many cars on the road?
SS: What they immediately began doing was creating more laws. All these rules and regulations governing how someone could operate their cars on public roads, for public safety. The accident rate skyrocketed; children were dying on the street. Pedestrians were being hit with cars while walking on the sidewalks. And so cities and towns throughout the United States passed a lot of laws — the traffic code, basically. And they ran into a problem: They didn’t have the law enforcement to make sure that drivers obeyed the traffic code. Everybody kept violating the traffic laws. Still true today, right? Everybody who gets behind a car is guilty of [violating] some traffic law, whether it’s speeding or turning without a signal light, and that was — that was true when cars first appeared on the road. Except the difference then weren’t police departments and police officers who could enforce all of these traffic laws. And so, I argue in the book that really, modern policing grew because of the need to discipline the drivers. The early adopters of the automobile who were the quote-unquote “everyman,” the average middle-class white American.
BT: And you write that this is something new, the relatively well-off or the middle-class Americans might not have had that many interactions with police before the traffic laws became so prominent.
SS: Yeah, and this was a huge change. So American society is going through a lot of changes in the 1920s and this is one of them. The cars are surely changing American society. So, expectations of privacy, including how couples, young couples, courted changed, right? They were now going on intimate drives. So American society changed, American culture changed. And also, what you pointed out, the way that the well-to-do, everyman American and how they interacted with the state changed too.
Before cars, the way that laws and norms were enforced for the respectable middle-class person was through the associational groups — through trade associations, through churches, through fraternal organizations, through trade groups, they all regulated how people behaved towards one another. If those norms broke down, then they sued each other in court — they brought lawsuits against each other. There were police officers, of course, even before cars. But police officers mainly disciplined those on the margins of society. There’s a lot of history written about how law enforcement agencies disciplined immigrants, they disciplined racial minorities, foreigners. But the interactions between law-enforcement agencies and officers and the middle-class, respectable Americans — that was really foreign until the 1920s, when people started confronting police officers in their cars. And this had a huge effect not just on the relationship of citizens and police officers but also the Fourth Amendment.
BT: And the vast expansion of cars on the road also coincides with Prohibition and the illicit liquor trade, which I gather leads to the first automobile case that reaches the Supreme Court. Can you tell me a bit about Carroll vs. the United States and how that sort of set the tone for how cars would be viewed by the courts?
SS: Sure. So, Carroll vs. the United States actually first appeared before the court in 1923, but for some reason the Court wanted to hear argument again in 1924 and then the decision came out in 1925. And so, already from the early 1920s, the issue made its way all the way up to the U.S. Supreme Court. And the issue is whether the police need a warrant to stop and search a car. And this was a huge issue because under the common law that existed before cars the answer should have been yes, officers do need a warrant because a car is an effect. The Fourth Amendment protects people and their houses, and papers, and effects. Effect is another word for movable things, and a car is obviously a movable thing. And so, under the common law an officer needed a warrant to stop and search a car.
But there was a problem with cars: Cars were easily mobile. People could get in a car and drive off at any time they wanted to. There were no set schedules [as there were] for the trolley train, no set schedules for the railroad car that they had to follow; anybody could drive off and at high speeds, too. And so, officers couldn’t get a warrant in time. And so, this posed really huge obstacles for law enforcement. They couldn’t get a warrant in time to stop someone that they thought might be transporting alcohol in their cars.
And so, the court had faced this quandary. Requiring a warrant would prohibit law enforcement during Prohibition. But at the same time these established common law principles that interpreted the Fourth Amendment dictated that officers needed to get a warrant for cars. So, what did the Supreme Court do? They completely changed the common law. They said that an officer does not need a warrant to stop and search a car if the officer has reasonable or probable cause that there’s contraband inside. This is a huge transformation, because for the very first time the court authorized an officer to decide for him or herself — back in the 1920s it’s probably himself — for the very first time an officer could decide for himself whether he had probable or reasonable cause to stop and search a car. Rather than going to a judge and a judge deciding whether there was probable cause or not. And so, basically moving the decision from the judge to the officer really enhanced the power of officers on the road, and we’re seeing the ramifications of that up to today.
BT: So legally your car is treated very differently than, say, your house would be treated in terms of the right of privacy or protection from search.
SS: Exactly.
BT: What are the consequences of that view, both — the intended consequence I gather is that it does allow for some degree of effective policing, but what are sort of the unintended consequences of that broad discretion?
SS: Well, one unintended consequence, and what I was referring to in my last answer to you as the consequences that we see today, is “driving while black.” The problem of racialized policing on the road that we see today is a product of this history.
The home is the most protected private sphere in American constitutional law. And Supreme Courts’ opinion will say in a car an individual has a lesser expectation of privacy, but really when you look at all the court decisions that have flushed out exactly the police can and cannot do with respect to a car and a driver, there’s really no privacy rights at all in a car. When a police officer stops somebody for a minor traffic violation today, during that traffic stop, the Fourth Amendment starts allowing the officer to investigate further if the officer has a hunch or a suspicion that there might be more in the car. For minority drivers that often can result in a search of the entire car, even if that person is innocent. For the everyman driver today, the middle-class, non-minority driver, an officer usually doesn’t proceed that far in terms of searching a car. But it is true for minority drivers. And if you look at the statistics of how many minority drivers are pulled over, searched, and then if you look at also statistics of police traffic stops that have gone really badly — ended up with police shootings — about a third of police shootings occur during a traffic stop. And so, the power that police have over cars and their drivers has grown tremendously in the 20th century and that all started with the Supreme Court case Carroll vs. the United States.
BT: And subsequent cases — automobile cases that include kind of the Fourth Amendment issues have definitely reinforced this, right? This is not something that’s kind of retreated at all over the years?
SS: Right. It’s just really, it’s — the police’s powers over drivers and their cars have grown through the 20th century. They’ve added and built on each other, and I can mention several important milestones in this history, but the police’s power has grown. And the reason why, as I explained in my book, is that once you give the police discretionary power, which Carroll vs. the United States did, it’s really hard to draw a bright line on what the police can and cannot do. And, so, what the courts have done is to say, well, the Fourth Amendment used to say for private property, for houses and effects, we require a warrant, but now when it comes to cars all we require is that the police be reasonable. And in these Fourth Amendment cases, usually a judge is looking at a guilty defendant — the officer found something in the car. And the defendant is challenging what the police did, and it’s really hard for a judge to say, after the fact, well, the police found something and it’s really hard to say that what the police did was unreasonable. So over time you have these court decisions saying what the police did was reasonable in cases where the driver was actually guilty. What the judges don’t see are the cases where drivers are innocent. And so you get Fourth Amendment jurisprudence decided over the 20th century in cases where the defendants are guilty and judges are inclined to give the police more leeway.
BT: So in your book you feature some of the interesting characters who influence policing in the 20th century. I’m thinking first of August Vollmer. How did he shape the modern police force, and what was his role in that?
SS: Well, August Vollmer was the Police Chief of the Berkeley [Calif.] Police Department from 1905 to 1932, and he’s called the Father of Modern Policing. He is — he was the leading reformer to get the police modernized and professionalized. He wanted the police profession to be a field like lawyers, engineering, and teachers, where only people who had degrees and specialized training could become law officers. And, he really did not want the police to handle traffic cases, because in his mind policing was a profession that dealt with crime fighting. But he accepted the fact that traffic law enforcement was one of the duties that officers had to do. So, he played an important role in trying to professionalize traffic law enforcement and general policing overall in the United States.
BT: In the area of sort of pushing back against police practices and protecting the right to privacy, you also tell the story of Charles Reich, a law professor at Yale. What was the impact of his work, and could you tell me just briefly a bit about the research and writing that he did?
SS: Right, so one thing I’ll mention is that Professor Reich just passed away this summer. And so, it was almost the end of an era in terms of looking back at the impact of his scholarship, which was very tremendous. So, let me start by explaining what his biggest contribution to legal scholarship was. He wrote this ground-breaking article called “The New Public,” where he argued that the government basically distributed almost all the wealth in this country. It used to be private property that was the basis of wealth and a person’s privacy rights against the state, but now in the modern state where the government doles out welfare benefits, licenses, government contracts, almost everybody had kind of what he called a feudal relationship with the state. And the implication of that, he said, was that the government had increasing power over individuals. And so he argued in this ground-breaking article, that the welfare beneficiaries should be able to claim due-process property rights in their benefits from states. The reason why I talk about this in my book about cars, is because he — in his paper about the new property, the car was everywhere in that article. And I think what he was trying to do in that article, was to say to you, everyman, respectable, white American, you might think that this argument about welfare benefits is about poor people, but it affects you, too. Because everybody has a license from the state — that license is a driver’s license. So, everybody is beholden to the state, at least on the road. Because in order for you to drive the state has to give you permission in the form of a driver’s license. And with that relationship the state has a lot of power over you. And this is what we were talking about at the beginning of this interview, how much power the state has because we live in a car society. It’s the most policed aspect of everyday lives, and Reich was trying to argue that everybody was beholden to the state because we live in a car society.
BT: And — you’ve traced — I mean, this is really a history of more than a century that leads up to the present day that continues to be a major issue, policing the roads. Do you see potential legal remedies that could make the encounters between police and the public safer, and more just, within the framework of what’s been established in terms of Fourth Amendment jurisprudence?
SS: You asked the million-dollar question, which is: What can be done? And let me answer that question by going back to Charles Reich. So, he saw the state’s power over individuals, everybody in the country because of the relationship between drivers and the state. And he was, in particular, very cognizant of the dangers to individual privacy rights because of that relationship of the government regulating drivers and driving. He wrote these articles in the ’60s, early ’70s. He was a closeted gay man during this time and he felt stifled by suburbia, domesticity, and to basically escape that feeling of being stifled he went out for drives by himself, long drives — he loved to drive. And he got pulled over a lot, and he didn’t know why. He asked one officer, “Why are you pulling me over?” And the officer basically told him, “I can do that whenever I want to, you can’t do anything about it.” And so, whenever he got pulled over and an officer asked him, “Where are you going, where are you coming from?” these are really intrusive questions for somebody who was a closeted gay man who was trying to escape the oppression of suburbia by driving, right? And so, for him, the police officer being able to stop him in a car and asking about his whereabouts — he wanted to figure out a way to protect himself, to protect his privacy from the police. And he wrote an article about this, what can be done to protect what he called, “law-abiding citizens in their cars.” And he was referring to himself as the law-abiding citizen. What could be done to protect people like him? And the eye-opening thing was he really didn’t have a solution. He went back to the 1925 case, Carroll vs. the United States, actually. He said, we need some more rights, and what could those rights be? Well, before the police can stop you and ask you questions they really need to have a good reason — probable cause. That’s the Carroll decision right there. And so this goes back to what I was saying earlier. Once the law gives the police discretion to enforce the laws on the road, and even before that, even before the law gives that power, when American society decides that we’re going to rely on police officers to maintain order, to fight crime, and that those tasks require discretion and proactive action on the part of the police, it’s really hard to draw a bright line on what the police can and cannot do.
And so, what is to be done? Charles Reich didn’t really have an answer for what is to be done. The answer today might be, actually, if it’s really hard to draw a bright line about what the police can and cannot do, maybe we should start drawing bright lines. And maybe those bright lines can be decriminalization. Because once you say certain things won’t be criminalized then that takes away an area for the police to police and exercise discretionary power over. So, these are some of the questions — your million-dollar questions. These are the things that I’m still grappling with right now in my role as a law professor and legal scholar. My hat as a historian is written in the book. These are really hard issues that law professors are still grappling with.
BT: This is a — it’s not just a historical issue it’s very much a policy issue today. Something that deserves more exploration.
Sarah, I wanted to ask you about your background, your Princeton experience, because I gather you didn’t take the typical path into academia. You graduated, went to law school, did clerkships in the federal courts. What made you decide to come back to the history department for your Ph.D. studies, and what has your path been since beginning graduate school?
SS: I’ve always loved history as a child, especially biographies. I loved reading about people. One of my earliest memories — not earliest — a memory around junior high school was reading a biography of Eleanor Roosevelt. And calling the UN after finishing the book, calling the UN and asking for an internship. I’ve always been drawn to meeting people, also, because the love of history has always been there. And, I went to Princeton as an undergrad, majored in history and I did two certificates. Back then it was called women’s studies, actually it’s called gender and sexuality. But I did a certificate in women’s studies and a certificate in East Asian studies, and my senior thesis was on the history of the Korean comfort women movement. And Princeton was generous enough to fund my research, which allowed me to go to Korea to interview the activists in that comfort women movement, to help the sex slaves of the Japanese military during World War II gain redress for what they experienced. And, in my interviews with these activists, a lot of them were lawyers. And this was really the first — OK, this was the second time I interacted with lawyers; the first time was our immigration lawyer when I was in high school. But this was the first time I had really talked to lawyers, and I was really inspired by what they were doing. And so, I kind of had this decision after graduating from undergrad. Do I want to be a lawyer, a human-rights lawyer, or do I want to pursue history further as a profession?
Well, I decided to go to law school. And even in law school I was both really interested in law but also really interested in history. And I told myself, I’ll spend my clerkship years figuring that out. And some mentors in law school convinced me that I could do both law and history and pursue human rights all at the same time. And so, I decided to go to graduate school. And the specific question of why Princeton is because Princeton had Dirk Hartog on the faculty, and he is widely considered the person to study legal history with. He just retired this year, which is a passing of an era, but when Dirk called me to say that I got in for the Ph.D. program, I knew that I didn’t need to look anywhere else. That was where I wanted to be.
BT: Well, it seems like you have made a good choice. The book is a very interesting read, and I appreciate you taking the time to speak with me. It’s been very interesting.
SS: Thank you so much, I really enjoyed talking to you. You know, the best thing for a writer is to have somebody to read her book. You’ve paid me the highest compliment.
BT: Well thank you.
Sarah Seo is the author of Policing the Open Road: How Cars Transformed American Freedom. Published by Harvard University Press. If you’ve enjoyed this podcast please subscribe, you can find us by searching for Princeton Alumni Weekly on Apple Podcast, Spotify, and Sound Cloud. And transcripts of every PAWcast are available on our website, paw.princeton.edu.
This episode was recorded at the Princeton Broadcast Studio with help from Daniel Kearns, the music is licensed from FirstCom music.
Princetonians lead think tanks; the perfect football season of 1964; Nobel in physics.
© 2024 The Trustees of Princeton University

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Why You Should Turn Your Podcasts into YouTube Videos ASAP – Rev

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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Do podcasts belong on YouTube? Absolutely. Discover how to turn your podcasts into YouTube videos to reach a huge base of active users.
Luckily for you, we deliver. Subscribe to our blog today.
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Do you think podcasts belong on YouTube? It’s a weird idea, we know. Your episodes are in audio format, and YouTube is a video-sharing platform. 
But here’s the thing. YouTube has become a top podcasting platform that offers creators an excellent opportunity to reach more people with their shows.
Due to the numerous benefits YouTube offers creators, there is a valid reason for podcasting on the video-sharing platform.
With nearly 2 billion logged-in viewers in a month, YouTube is actually the leading platform for listening to audio. According to IFPI’s Music Consumer Insights Report, the Google service is responsible for 47% of all on-demand music streaming time.
Furthermore, a 2019 University of Florida and Futuri Media study revealed that YouTube is the top destination for podcast consumption, scoring 70.2% among survey participants. For comparison, respondents rated Spotify, iTunes, and Google Play Music only at 33.9%, 32.6%, and 22.8%, respectively.
Based on the above stats, YouTube is a leading platform for not just videos but also for podcasts and music. For that reason, you don’t want to miss out on an excellent opportunity to syndicate your podcast and reach a massive base of active users.
And this audience might be a bit different than your regular podcast listeners. Two separate studies revealed that, while Apple and Spotify users mainly listen to news and comedy podcasts, YouTube users prefer to consume comedy, music, entertainment, pop culture, and “how-to” videos.
Most podcast directories lack the ways creators can interact with their audience. Therefore, you have to take things to social media to hear what your listeners have to say.
On the other hand, YouTube allows users to rate the creators’ content and share their views in real-time via the comment section.
Use this chance to engage with your audience, gather valuable feedback, and respond to questions. By doing so, you can find out what content your listeners are looking for and how you can tailor your podcasts to suit their needs.
As a result, you can build a strong, long-lasting relationship with loyal users who regularly listen to your shows.
Did you know YouTube is the second most popular website on the globe?
For that reason, YouTube SEO has become a real thing. And, if you nail it with the right use of keywords, tags, descriptions, and titles, you can significantly grow your listener base.
Turn Your Podcasts into YouTube Videos
On top of that, 15% of the video-streaming platform’s traffic comes from search engines. And, in addition to video-only search, Google often shows YouTube content among first page results for relevant terms.
Therefore, investing in YouTube SEO is an excellent way to get exposure for your podcasts on Google.
Now that you know the benefits, let’s see the best ways to create YouTube videos from your podcasts.

Unfortunately, YouTube doesn’t allow content creators to upload audio files (e.g., MP3s) to the streaming platform. Instead, you have to convert your records to a video format like MP4.
But that doesn’t necessarily mean that you need to film all your episodes with a camera.
Instead, you only have to add a video element to your audio to make it compatible with YouTube. This component can be as simple as a static image, which you display to users while an episode’s audio is playing in the background.
Still, a simple static image is not enough to prevent people from bouncing after watching the first couple of minutes. You need to add an extra element that captures and holds your listeners’ attention throughout the entire episode.
And that’s where audiograms come into play. An audiogram is a video file that includes a combination of the audio track, visual art, and a moving sound wave.
While it requires much less work than creating a video-recorded episode, adding audiograms to a podcast can get you quite good results.
Based on WNYC’s experiment, tweets with audiograms engaged users eight times better than those without. Headliner’s tests with social media posts showed similar results. In addition to a 320% click-through-rate (CTR) boost, audiograms received 4.6 times more clicks with an 80% cost-per-click (CPC) discount than static images.
To get started, check out Headliner or Wavve. Both are excellent tools for creating audiograms for your podcast episodes.
Pro tip: Add transcripts to the video to improve your audience’s engagement. In fact, a subtitle can increase the time one spends on the content by 40% while boosting the number of users who watch the video until the end by 80%.
Transcription is a time-consuming process. And it takes four hours for the average person to transcribe one hour of audio. To save time, check out Rev where professional transcribers do the work for you.

For a full experience, you can film your podcast episodes with a camera and upload it on YouTube as a video.
Obviously, this requires some extra legwork on your end. You have to set up a camera for the recording and spend time getting familiar with your podcast script. You may also need to edit the video to cut unnecessary parts.
The good news is that you don’t necessarily have to purchase high-end equipment to film your episodes. A smartphone and a cheap attachable tripod are more than enough to record high-quality videos for your show.
In a worst-case scenario, you can use your laptop’s webcam for recording the video. With this method, you can utilize a call recorder app like Zoom or SquadCast to capture both audio and image content.
Also, you don’t have to rent a studio to record a decent video podcast. All you need is to set up your camera and make the area in the frame presentable. After some trials and errors, you will find the perfect angle for recording the episode.
Pro tip: When you interview someone, capture both the audio and the webcam video with an app. This makes your podcast more personal and allows listeners to see the person who is currently speaking.

If you fear that YouTube users will bounce from your episode without listening to the end, here’s an alternative option for you. And, if you use it right, it could get you excellent results.
Here, you film your podcast like with the previous method. However, instead of publishing the full episode, you repurpose the soundbites and create bite-sized (usually a few minutes long) content for YouTube.
Similarly to a movie trailer, you pick the most compelling part of an episode and upload it to the video-streaming platform in a searchable form.
If YouTube users enjoy the micro podcast, they can click a link to your website for listening to the full episode.
In addition to offering users a way to listen to the full version, each teaser should work as standalone content. By answering a single question in an episode, you can create shareable and SEO-friendly micro podcasts.
Pro tip: Finding the key moments of an episode takes time. However, you can create an audio transcript to skim through and speed up the process.
Need some help in transcribing your podcasts?
Check out Rev’s top-rated transcription service to get your episodes up and running!
Whichever method you use to turn your podcasts into YouTube videos, it’s crucial to follow the video-sharing platform’s best practices.
Below, you can find a handy list with the best tips and tricks for YouTube podcasters.
Closed captions transcribe all parts of the soundtrack (including the dialogue, background noises, and other non-speech information).
By adding closed captions to your podcast videos, you allow people with hearing disabilities to access your content.
Captions also help capture your listeners’ attention while improving user experience and boosting your SEO with crawlable text.
Check out this comprehensive guide on Rev’s blog to learn more about closed captions. You might also want to take a look at our captioning services.

Like covers for books, a thumbnail is a crucial asset for your YouTube content. In fact, 90% of the best-performing YouTube videos use custom thumbnails.
For that reason, you want them to stand out from the crowd. An attractive thumbnail encourages people to click, helping you to score better click-through-rates (CTRs) and improve your videos’ ranking. On top of that, it’s a good chance to provide context on the topic you will be speaking about.
Here are a few tips to ace your video thumbnails on YouTube:
If you are looking to create a YouTube podcast with the audiogram method, it’s essential to feature captivating artwork (or static images) in your videos.
Therefore, you won’t achieve good results with a cheesy stock photo or an overused image about a microphone.
For both static images and artwork, you need a high-quality picture that expresses your podcast’s theme and one or two clear fonts to display concise text.
Optionally, you can reuse your artwork from podcast directories, utilizing the same image in all your episodes on YouTube. To tell more about the core topic, you can also use a unique picture for each video episode.
Pro tip: Like with thumbnails, featuring a human face in your static image is a good way to make your episodes more human.
Timestamps allow creators to link to specific parts or chapters of a video. Since May, YouTube officially rolled out Video Chapters, which already gathered tremendous positive feedback from users during the first tests.
And for a very good reason.
This feature allows your viewers to see and navigate between your video’s main topics via the progress bar. As a result, they can skip to the most relevant part to find the information they were looking for.
Besides decreasing the bounce rates, timestamps create a better user experience and make longer podcast episodes “more consumable” for listeners.
It’s often hard to get accurate data about your listeners on podcast host and directory sites.
Fortunately, YouTube Analytics provides creators access to numerous data points. Use this chance to learn more about your audience, their opinions, how they found your shows, and how long they listen to each episode.
The more data you have about listeners, the better opportunities you have to effectively engage them with your shows.
By now, you have learned the advantages of turning your podcasts into YouTube videos. You also know how to reap those benefits with one of the methods we listed in this guide.
And we are sure that you will achieve amazing results with your YouTube podcasts by following the platform’s best practices.
One of them is adding closed captions in all your video episodes. For $1.25 per video minute, you save time by using Rev’s professional service to make your podcasts more engaging and accessible to a broader audience.
Are you ready to start your podcasting journey on YouTube?
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4 small-business owners who swear by podcast interviews explain why they're a marketing strategy worth prioritizing – Business Insider

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As a small-business owner, you might think starting a podcast is a good way to get your business in front of potential customers. But it’s a lot of work for not a lot of reward, experts told Insider. Instead, they recommend offering yourself up as a guest on an existing podcast — especially if you’re a small business without much of a marketing budget.
“I think it’s the best-cost way to get your name out,” said Paul Gunn Jr., the founder and CEO of Kuog Inc., a logistics service.
Not only does his business’ website get an SEO boost from being linked on other sites, he said his Hunstville, Alabama, company has seen improved brand equity and stronger relationships with customers, resulting in better leads and more favorable deal terms.
While hosting your own podcast can offer similar benefits, it takes a lot more work as a founder. 
“A 30-minute show takes four hours of production behind it — or you can show up for 30 minutes to an hour and get your interview, and you’re done,” Michelle Glogovac, the founder of the podcast PR firm The MLG Collective and the author of the forthcoming book “How to Get on Podcasts,” told Insider. 
Appearing on podcasts also helps you get in front of new audiences.
“Listeners already trust the host, and therefore that trust is extended to you,” Glogovac said. In a recent Magna and Vox Media survey, 75% of respondents said podcast hosts are the most influential media figures in their lives, ahead of social-media influencers and celebrities.
Insider talked with small-business owners to find out how to make the most of podcast interviews for marketing.
Glogovac said you shouldn’t go into podcast interviews with the mindset of pitching your product or service. Instead, look for opportunities to share something about yourself or your business in an inspirational, motivational, or educational way. “In allowing others to get to know you, to get to know your story, they’re going to want to then buy from you,” she said.
Bryan Clayton, the founder of the lawn-care company GreenPal, told Insider that very few of the hundreds of podcasts interviews he’s done actually relate to lawn care. Instead, he looks for “shoulder niches” on topics like personal development, business advice, and fitness. 
“If I have some tacit experience and can help people who were where I was get to where I am, then I’ll do it,” Clayton said. If the podcast is the right fit for you, your brand should come out naturally in your story rather than feeling forced, he added.
Gunn, the logistics and supply-chain firm CEO, said he looks for podcast opportunities that allow him to share his values, so customers and partners get a preview of what it would be like to work with him. “Do they see your personality? Can they visit you before they visit you?” he said.
To find podcasts to participate in, Glogovac recommended searching podcast apps, such as Podchaser, for relevant topic areas or searching Instagram with “#[topic]podcasts.” Gunn has found many of his podcast opportunities via Qwoted, the online platform connecting media with brands and experts. 
When vetting podcasts, Glogovac said to pay more attention to audience quality over quantity. 
“Maybe there’s a show that has 500,000 downloads a month, but two people are going to be interested in what you have to say versus the one that gets 250 downloads a month, and everyone is going to want to hear from you,” she said. She also advised paying attention to how well the hosts market each podcast episode to ensure it will be well-promoted.
Candice D’Angelo has a unique strategy for choosing which podcasts she appears on. To market her sales-training agency The Selling Lab, the Florida business owner looks for podcasts where the host is part of her target audience (specifically, business coaches with podcasts who would potentially hire her to support their group-coaching programs).
She said she tries to establish a relationship with the host and discusses the value she could bring if they hired her to train their clients. She said that after recording an episode, about 70% of hosts ask her how they can work together in the future. 
While the podcast host should be doing plenty of marketing on their social channels and website, there are also plenty of ways to repurpose content for your own channels.  
“I suggest every client do a blog post on their interviews,” Glogovac said. “We ask for the embed player code and then write show notes so that it’s SEO heavy.” She also pulls out three quotes from every interview to turn into social-media graphics and creates a Spotify playlist for each of her clients with all of their interviews in one place.
Gunn likes to alternate between doing podcast interviews and writing online articles about similar topics to give customers multiple touchpoints.
D’Angelo links to some of her favorite podcast interviews on the services page of her website, in part because it helps create warmer leads. “If they looked at our website, they listened to multiple podcasts, and then they booked a call, I know that we’re in the same space,” she said.
It’s important to give podcast interviews time — and do them consistently — to see results. Glogovac recommended aiming for three to four interviews a month to ensure you’re getting visibility, and D’Angelo said you should keep that up for three to six months to gain traction. 
“You have to play the long game,” Clayton said. “Every once in a while — like every 10 or 20 interviews — a huge one comes along where 100,000 people hear what GreenPal is all about, and it just evens it all out. That’s the win right there.”
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3 Steps to Create Podcasts With Google Hangouts On Air – Social Media Examiner

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Social Media Examiner
Your Guide to the Marketing Jungle
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social media how to Are you thinking of starting a podcast?
Have you considered using Google Hangouts On Air?
Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.
In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.
Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?

Google Hangouts On Air are a progressive form of content marketing. They’re live events hosted on Google+ that simultaneously stream to and record on YouTube.
The feature that separates Hangouts On Air from a pre-recorded Skype call is the live audience (but the video option and enhanced SEO opportunities don’t hurt either). When I started using Google Hangouts On Air for my podcasts, I had a 108% increase in month-to-month downloads (not counting YouTube views).
Conducting a live online interview brings a new element to your podcasts—you have people watching, commenting and asking questions in real time. The result is a much more valuable and interesting experience for your audience.
To use Google Hangouts On Air, you have to connect a Google+ account with the YouTube channel where the video will live. Go to your YouTube account and click the Settings menu and choose Connect to Google+.
The video below has full instructions for connecting Google+ and YouTube.
https://www.youtube.com/watch?v=k_rFHZkaC7E
To create a new Google Hangout On Air, go to your Google+ home screen, click the menu drop-down and choose Hangouts.
On the Hangouts page, scroll down and click the Start a Hangout On Air button.
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In the pop-up, give your Hangout On Air a title and description, choose whether to start the Hangout now or schedule it for later and choose your audience.
An important note about choosing your audience: Unless you only want a select group of people to be able to attend your Hangout On Air, always add Public to the audience box.
For the purposes of this article, I’m going to assume you chose to start a Hangout On Air now and can see the Hangout On Air capture screen. You should see yourself and any guests you’ve invited on the show.
At this point you are NOT recording. To begin recording, click the Start Broadcast button, then click Go Live.
The On Air sign will light up yellow, but it may take a few seconds. You’re now recording and anyone watching your show can see and hear you.
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To end your Hangout On Air and stop recording, click the Stop Broadcast button. Give the system a few seconds, and then verify that the On Air sign is turned off and reads Off Air. When you see that, you’re off the air and the audience can no longer see you.
During your Hangout On Air, YouTube recorded your whole show. To see and download it, log into your YouTube account and click Video Manager to see a list of all of your YouTube videos. Click Menu next to the video thumbnail and choose Download MP4.
You may not see your Hangout On Air in your YouTube list right away. Depending on the overall number of videos being uploaded to YouTube, it can take up to half an hour for your Hangout On Air video to show up.
YouTube recorded your Hangout On Air as an MP4, but you need to export it and save it as an MP3 file for your podcast. Luckily that’s pretty easy—you just need an audio editing tool. I use Audacity to create my final podcast. It’s free, easy to use and has versions for both Mac and PC.
When you open your MP4 file in Audacity, it automatically strips out the Hangout On Air video and leaves you with just the audio file. At this point you can add your bumpers and any introductory audio you’ve recorded.
Introductory audio is optional, but podcast best practices suggest creating some sort of voiceover introduction that includes:
A bumper is the small bit of music at the beginning and end of your podcast that signals a transition. For example, you may want to sandwich your bumper between your introductory audio and the main content of your podcast.
The bumper music you choose plays a large role in branding your podcast, so it’s worth taking the time to find something that reflects the tone of your show. A good resource for royalty-free music is AudioJungle.
When everything is ready, save it as an MP3 file, upload it to your host and distribute it to all major podcast directories.
Here’s where you tie your podcast back your Google Hangout On Air. Because YouTube recorded your event, you can embed the video version of your Hangout On Air in a blog post and include show notes.
Including the video and show notes on your blog gives your audience another option for finding and consuming your content. The purpose of show notes is to give your podcast listeners a place to find the resources you mentioned during an episode.
If you’re using WordPress, download the Yoast Video SEO Plugin so you can include Google authorship, as well as tag your post as a rich media source. Both help your show notes show up higher in search results pages.
Where to Go From Here
There’s definitely work involved in converting your Google Hangouts On Air to a podcast episode, but the reward is a much more dynamic show.
Here’s the best part: Very few people are converting their Google Hangouts On Air into podcasts, let alone taking advantage of the additional resource options. The market is wide open. Now’s your chance to make your mark and grow your audience.
What do you think? Have you used Google Hangouts On Air to create a podcast? Do you have additional tools and resources to recommend? Share your comments below.
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
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