SEO Podcasts

Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Get inspired by Barry Schwartz’s exceptional work ethic, no nonsense approach to covering SEO news, and genuine dedication to our community.
Podcast: Download
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“I personally always joke around on some level that emotions get in the way of running an effective business or doing something that you need to do. If you could take out the emotion, things would be a lot smoother and easier… Not having that emotional factor does help a lot, especially when writing about stuff in our industry.”
Barry Schwartz has been consistently pumping out 5 to 10 articles per day on search since 2004.
There are days when he isn’t in the mood to write, but he does it anyway. “Who cares if I’m in the mood for it or not? I just do what I’m supposed to do.”
Barry is very much into consistency, routine, and efficiency – qualities which he says work together well in terms of doing something for a really, really long time.
After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. And that’s good news for the community.
In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better.
Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm.
He’s been covering the search industry for more than 15 years both as the founder of Search Engine Roundtable and he’s been the news editor for Search Engine Land since the site launched.
In the past, he was also news editor for Search Engine Watch, and he’s also been a moderator at several search marketing forums.
You can regularly see him speaking, moderating, and live blogging like a fiend at the SMX Conference series, as well as many other marketing and technology events.
In 2018, Barry was named the U.S. Search Personality of the Year at the U.S. Search Awards. And in 2019, he was awarded the Outstanding Community Services Award by Search Engine Land.
Listen to this episode and get inspired by Barry’s exceptional work ethic, no nonsense approach to covering SEO news, genuine dedication to our community, and more.
How to connect with Barry Schwartz:
Twitter | YouTube |RustyBrick | Search Engine Roundtable
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search.
It’s true – there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time.
Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live AI questions and answers will change how people search. We touched on how AI will alter the business models of search engines. And also covered the limitations of ChatGPT, and the importance of sourcing and citations in AI-powered live search-driven answers.
We felt that commercial search engines, Google, and Bing, had become products for advertisers, not products for you and me to find out what we want. We felt that a user-focused search engine could differentiate itself and deliver a better product experience. So Neeva, at its core, is a user-first search engine. That means that we don’t show ads, don’t show affiliate links, and we protect your privacy. –Sridhar Ramaswamy, 02:03
NeevaAI seemed to fix most of the issues I was experiencing with chatGPT, especially the lack of sourcing and accurate information.
–Loren Baker, 35:30
The underlying technology behind chatGPT is this model called GPT-3.5. The core technique that that model uses is learning on every page, every piece of text that it can get its hands on. Now note they don’t know where these pages came from. They don’t know whether it is real or not. They don’t understand things like link structure authority. –Sridhar Ramaswamy, 06:41
[00:00] – About Sridhar.
[05:29] – Limitation of ChatGPT.
[10:17] – A walkthrough on Neeva’s AI search.
[17:35] – Monetization challenges ad-supported search engines may face with AI.
[21:24] – How verified sources are served.
[23:48] – How personalized are AI-driven answers based on history?
[24:54] – Will there be more follow-up queries after the AI results are given?
[27:43] – Where this is going in terms of privacy.
[35:30] – Is Neeva available in multiple languages?
[37:12] – Can website owners verify with Neeva, like Google Search Console?
Resources mentioned:
Neeva: ad-free private search: https://neeva.com/
All of us, willingly or not, are participating in a giant experiment similar to Google. We are happily submitting our thoughts, worries, and desires to chatGPT. And worse, it is not equipped to compartmentalize information like Google reasonably can. Google’s like, okay, this is your account, these are your searches, you want to delete it, tell me. We’ll delete it. They make it hard for you to do it, but it is possible. So I think there needs to be oversight over how this is done. What storing personal information is going to mean? If the data is then used for training future models, that’s when life gets very scary.–Sridhar Ramaswamy, 32:50
One of the main points of concern that I’ve had with some peers while discussing AI is real-time answers. This could be a direct negative on the traditional Google search monetization model.–Loren Baker, 15:59
Lack of authority is a huge issue. Also, these models are humongous. They take an enormous amount of money to train and an enormous amount of money to run, and they’re not real-time. So what we do at Neeva is we use a technique called retrieval, augmented generation. That’s a fancy way of saying to use the power of search to set the reality field for a large language model. Then, ask it to generate text and cite which part of the input text it uses.–Sridhar Ramaswamy, 08:27
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Sridhar Ramaswamy
Sridhar Ramaswamy is an inspiring example of using technology for the greater good. After leading Google’s enormous advertising division, he succeeded as a venture capitalist at Greylock Partners.
He then took his ambitions one step further with Neeva. This privacy-focused search engine has no ads and runs on a subscription-based model instead.
This tech master combines humanistic values with revolutionary thinking to make the software work towards beneficial societal outcomes. With such ambition inspiring him forward, this entrepreneur has set down new paths of discovery. As a result, we can all benefit from Sridhar’s tireless vision for innovation!
Connect with Sridhar on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/
Follow him on Twitter: https://twitter.com/RamaswmySridhar
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds. It will cover online marketing and much more.
Podcast: Download
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Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds.

Each week we will will be podcasting with other marketing nerds like myself about a wide range to topics including:
Marketing Nerds is a weekly podcast put on by Search Engine Journal bringing you the latest marketing tips and tricks to help you know how to build your business online.  Each week we interview some of the brightest Marketing Nerds to help listeners know what trends they need to be paying attention to online.  Some of our hosts include: John Rampton, Kelsey Jones, Loren Baker, Brent Csutoras, Jenise Henrikson, Slobodan Manic, Danielle Antosz, and other members of the Search Engine Journal Team.
Our goal is to help our thousands of our readers who have requested a way to listen to discussions and interviews with amazing people in our industry. Whether you are on your way to work, at the gym, or working on a project, we created Marketing Nerds as an audio medium to inspire, teach, and help grow a better culture around our community of online marketing professionals.
Our first Marketing Nerds Podcast is with Eric Enge from Stone Temple Consulting, where we talk about the future of SEO.
In our first episode of Marketing Nerds, I talk with Eric Enge about the future of SEO, namely, where search engines are headed and what we should be paying attention to online to stay ahead of the curve.  We also talk about where links are headed when it comes to search engines like Google, Baidu, Bing, and many others.  We also cover how to promote content online to get more shares and if businesses should even bother doing press releases.
In addition, Eric talks about content effectiveness optimization with Kelsey Jones in an interview during Pubcon 2015.

Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company Due.com. I enjoy helping people …
Conquer your day with daily search marketing news.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Search Engine Land » SEO » Google November 2024 core update rolling out now
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Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said.
Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, which is why Google announces them.
This core update comes a few months after Google released the August 2024 core update and should be a typical core update. Google wrote on LinkedIn:
What Google is saying. Google posted about the update and said it will post more on its search status report. Google wrote:
Previous communication. Google told us weeks ago that an update was coming soon but websites negatively impacted by the September 2023 helpful content update should not expect to see big recoveries. It is too soon to know what type of impact this November core update will have.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here but here is the past advice the company provided:
In short, write helpful content for people and not to rank in search engines.
For more details on Google core updates, you can read Google’s documentation.
Previous core updates. The first core update of 2024 – the March 2024 core update – was the largest core update ever, according to Google. It started March 5 and completed 45 days later on April 19.
Here’s a timeline and our coverage of recent core updates:
Why we care. With any core update, we often see large volatility within the Google search results and ranking. These updates hopefully will improve ranking for your sites or client sites. But some of you may see fluctuations or even downgrades in Google rankings and organic traffic.
We hope this update rewards you all and sends you lots of traffic and conversions.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
Marketing Nerds’ guest today is Michelle Lowery of Passion Fruit Creative Group, who will be covering content marketing at our SEJ Summit Dallas event, hosted by Searchmetrics, on March 31st.
Invite-only conference tickets are FREE to attendees thanks to Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
Want to attend? We still have a few spots open – so if you are in the DFW area and want to learn from Michelle, request an invite now.

Think you have what it takes to be a Marketing Nerd? If so, email me at kelsey [at] searchenginejournal.com.
Also, don’t forget to sign up for an invite to SEJ Summit Dallas now. If you aren’t in the Dallas area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, and London.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
 
Featured image created by SEJ. In-post image via Pixabay.
Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Catch LHLM twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM!
And on TikTok @lhlm.pod
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful…
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Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?  Today, we’re picking the heart-shaped lock of every…
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In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually…
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What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed…
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You’ve got questions, we’ve got answers!  Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different…
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“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk…
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You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. What do marketing…
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Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.   So, is the government going to break Google…
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You wrote some stuff, have great expertise, have great content… but does Google care?  The guys hash out how to establish your cred and boost your content with tactical authorship strategies. Conrad…
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Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit…
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Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go…
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The secrets of Google’s algorithm are out! So, what (if anything) should you do? Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak,…
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Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and…
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Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? …
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Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your…
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Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups…
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Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how…
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This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. Today’s big thing—The…
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Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue…
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Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream…
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Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And…
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100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in…
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Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and…
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If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh……
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Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?  Lawyers aren’t known for their math…
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Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn’t getting them where they want to go. Later, should you keep content that brings in plenty…
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What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency.  With ChatGPT…
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Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad…
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The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you…
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Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they…
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The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap.  Welcome back to school,…
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Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising…
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Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. Improving your…
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Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way?  Even though the guys hate marketing bullshit, they happily bullshit…
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Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign.  Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad…
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If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The…
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How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and…
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This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream…
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At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into…
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Did marketers murder the blog? Admittedly, maybe—but never fear! Undoing the crimes of the past and crowning the king, er, blog anew are Gyi and Conrad, marketers extraordinaire. And later, the five…
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LHLM – ✭✭✭✭✭ – The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma…
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Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. Having a strong online presence is essential when marketing…
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Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets,…
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The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and  Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose….
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A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? Oh, boy! ABA Techshow is really, really soon,…
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Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of…
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Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. As a devotee of Lunch Hour Legal Marketing, CallRail’s…
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The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. It’s that time of year again; Conrad and…
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In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. The holidays: a time when everybody (hopefully) takes a little…
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Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT.  Well, maybe…
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How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. —– Like it or not, the pandemic opened Pandora’s…
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Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi…
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency…
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