SEO Podcasts

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Self Learning (Steve Linney ‰ÛÒ Learning People) ‰ÛÒ INTERNET MARKETING PODCAST #326

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In today‰Ûªs episode, Andy is joined by Steve Linney. Steve is the Head of Marketing at Learning People, an eLearning company with a special focus in Digital Marketing and IT.
Steve speaks about how a company can benefit from encouraging a learning culture between their employees. Based on his experience as part of Learning People, Steve also shares some examples of companies that have improved their performance thanks to this learning culture, plus some advice on how individuals can improve their skills both in and outside of work.
Links:
http://www.learningpeople.co.uk/

Behind the Scenes: The Relaunch and Re-Imagining of Copyblogger.com

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A look behind the scenes at the shiny new Copyblogger.com redesign ‰ÛÓ and the return of Copyblogger comments!
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Today, Copyblogger‰Ûªs Sonia Simone joins our EVP of Educational Content, Pamela Wilson, and Head of StudioPress Lauren Mancke for a peek behind the curtain at Copyblogger.com.
More specifically, we‰Ûªre talking about the brand-new site redesign. The new design has been a solid 9 months in the making. (And Pamela is really happy to finally get this baby delivered ‰Û_)
For a business, smart design goes hand-in-hand with real-world objectives, and that‰Ûªs the focus of our conversation.
In this 25-minute episode, the team talks about:

  • How the new design reflects and serves changes in the business
  • Explanations of some of the visual elements that create the new look and feel
  • The conversation behind bringing comments back to the site
  • Lauren‰Ûªs thoughts on what to ‰ÛÏsteal‰Û from the new design
  • The tension between being in community and getting work done ‰Û_ (Nope, we didn‰Ûªt resolve it!)

Listen to Copyblogger FM below …
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The Show Notes

Setting up PPC Campaigns

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In Today‰Ûªs episode Kelvin Newman takes us through the process of setting up aåÊPPC campaignåÊin Google AdWords step by step.
Discover the basics of Paid Search and learn about the elements and structure of a campaign with clear examples from Kelvin. You can also improve or refine your knowledge of ‰Û÷match types‰Ûª as Kelvin explains the latest changes and how to apply them in your campaigns.
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The Secret Weapon Behind Great Websites: The Role of the Content Editor

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A look at the editorial role for your content marketing site ‰ÛÓ whether or not you have the resources to bring someone on
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Today, Copyblogger‰Ûªs Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.
Specifically, we‰Ûªll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isn‰Ûªt in the cards for your site.

It‰Ûªs common for a writer‰Ûªs ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) That‰Ûªs what editors are for.‰ÛÒ Kelly McBride

In this 24-minute episode, Sonia and Stefanie talk about:

  • The multiple benefits that an editor brings to a content site
  • Why the editorial role isn‰Ûªt just about catching typos
  • How to add editorial mojo to your site if you aren‰Ûªt able to hire someone
  • The secret weapon behind the first Star Wars movie
  • Sean Penn, El Chapo, and the missing editor

Listen to Copyblogger FM below …
Download MP3
RSS
iTunes

The Show Notes