Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they donÛªt truly feel; in that they say what other people would like them to say.
We asked him about disinhibition, which he refers to in his book. Minorities comments get the bigger responses in social media, because they are stirring it up. They are very contrary. He strongly advises marketers to stop producing campaigns using software and that itÛªs time to start thinking of big data as the human mind. People are looking for an identity, which shows other people and yourself that you are authentic. What should we be doing differently? Jonathan suggests we follow our gut, to look at big data but also have common sense and the human instinct.
Brand Psychology: Consumer perceptions, corporate reputations
Hooked ÛÒ INTERNET MARKETING PODCAST #298
In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there was no Û÷how toÛª manual. Nir decided to spend some time better understanding human behaviour, then wrote the book he felt was missing, Û÷Hooked ÛÒ How to build habit forming products.Ûª
Nir talks about the purpose of his book. 1 use it for good. 2 we are also being manipulated 3. How do we, as business people, use this responsibly? Nir discusses the morality of manipulation and the questions you must ask yourself to know if it is truly good for people. He tells us about the Û÷hookÛª model which has 4 basic steps. If you want customers to form a habit around your products or services, you need to implement all 4 steps of the hook.
Nir blog
Are Podcasters Digitally Sharecropping Without Realizing It?
The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Over about 30 minutes, Jerod and Demian discuss the following:
- The big mistake many podcasters are making
- A reminder about the importance of building and owning your own platform
- How iTunes is like Google (and should be treated as such)
- The importance of headlines for podcast episodes (and how to create podcast headlines that drive listens)
- Is there any benefit to numbering podcast episodes?
- The importance of having a big idea
- How to use social media the right way to drive engagement Û_ but without becoming a digital sharecropper
We hope you enjoy this weekÛªs episode!
Listen to Copyblogger FM below …
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Changes in GoogleÛªs structured data testing tool & guidelines ÛÒ INTERNET MARKETING PODCAST #299
Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags and codes to your webpages so Google can better understand it. Search engines donÛªt understand the purpose of pages, unless you tell them. He talks about rich snippets and how to implement them, some examples of rich snippets being ratings, name of the product, price and whether that product is in stock.
He also talks about Schema data, which is the most well-known vocabulary of all the search engines, and how to implement structured data markups between all of them. David discusses the changes that google have made with the guidelines and testing tools and talks about the pros and cons of the changes. David concludes the podcast by giving 3 top tips around structured data.
Touch Point
Visitor Vocab Technique with @acquireconvert ÛÒ INTERNET MARKETING PODCAST #306
In todayÛªs podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs in Conversion Rate Optimisation, also known as CRO. Giles notes that CRO is quite a new development in itself, therefore people are not aware of what it is and what it really means. In 2012 Giles took the leap and started going it alone, he was inspired by a web series Û÷This week in StartupsÛª. Fast forward into 3/4 years Giles has been focusing on Conversion Rate Optimisation (CRO) and UX, spending his time testing, refining and implementing different CRO and UX processors and methodology. He is also working with Google Launchpad in Berlin. In this podcast, Giles offers an enthusiastic discussion about the importance of understanding customer data through the Û÷Visitor Vocab TechniqueÛª, and how it can be reflected in CRO and in a business.
Giles is the inventor of the Û÷Visitor Vocab TechniqueÛª, which can co-exist with CRO. Essentially, the Û÷Visitor Vocab Technique aims to improve profit and also provide the qualitative data for CRO. Giles informs us that understanding the customerÛªs behaviour is highly important. He therefore states that customer development interviews should be conducted to understand customer needs. He believes that these interviews should potentially be conducted face to face as it will give a true insight into understanding the customer. He further notes that questions that are going to be asked should be open-ended rather than closed. We asked Giles how he would go about finding these customers, as it does not seem to be an easy task to do. He agreed with us that it is not easy, but it will come with time. He tells us that it will be beneficial to start from the email list and leads as this will be the start of your customers. Giles specifies that it should be from prospective customers. He also notes that customers can be approached through social searching and setting up Google Alerts or Buzzsumo alerts to see whoÛªs talking about it.
Links
Buzzsumo
Google Alerts
acquireconvert.com
https://www.youtube.com/user/ThisWeekinStartups/about
#SEOPodcast 285 – Squeezing More Value out of Landing Pages
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:
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