SEO Podcasts

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#353: The importance of knowing your audience

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In this week‰Ûªs episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.

Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.

#354: How much of a role does social media and web marketing play in promoting stand-up comedy?

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In today’s episode, Andy introduces Neil Cole, who is an award winning stand-up comedian, actor and producer. Neil talks about how and why using social media as a tool to get work, selling tickets, trying out new jokes etc. is so profitable. They also talk about common practice among comedians when it comes to social media promotion as well as the differences between Facebook and Twitter when it comes to self-promotion.

#355: Don‰Ûªt Do Stupid Things 101 with Peter & Ben from Crank (and the world of Unicorns).

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Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank.

Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy.

As a bonus, you‰Ûªll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together more effectively for your business.

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