SEO Podcasts

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.

 

Tune to learn:

• What WordPress is and why it’s awesome
• The pros and cons of Yoast
• What Yoast does and how to use it
• Other great WP plugins
• How often should you update WordPress
• The best way to handle Google AMP
• The importance of resetting your permalinks
• Common WordPress mistakes

  

Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.

 

Show notes: http://www.therecipeforseosuccess.com.au/wordpress-seo-peter-mead/

Video: https://www.youtube.com/watch?v=EqK0rZcGGcw

Website: www.therecipeforseosuccess.com.au

Today I’m interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick.  He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.

 

• Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth?
• What are your top five tools that every search marketing or digital marketing business type must use?
• John Mueller has recently come out saying lots of things don’t influence (or have a very small influence on) ranking as much as we thought. Keywords in URL, reviews on local search, outbound links, title tags. But in practice, lots of these things do seem to influence the results. What are your thoughts on this?
• Also with all these things not being factors, what still IS a factor; just the content on the page and back links?
• There’s a lot of confusion out there on page rank; what is it and is it still a thing?
• There’s also a lot of confusion around HTTPS versus HTTP and whether everyday sites need to make the shift. How important do you think it is to improving your ranking chances?
• For a small business person, what would be your top three things to focus on when starting out with SEO?
• Where do you see SEO heading in the next couple of years?
• You’re kind of the official translator of what Google puts out there, explaining it in normal human terms for the rest of us. Is that a bit of a heavy responsibility?

Show notes: http://www.therecipeforseosuccess.com.au/getting-to-grips-with-google-interview-with-barry-schwartz/

Video: https://www.youtube.com/watch?v=j0uZAPegkMo

Website: www.therecipeforseosuccess.com.au

 

Neil Patel is an entrepreneur, angel investor and analytics expert, he’s also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he’s blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

• How do you produce so much content?
• I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week?
• When it comes to off page SEO, which tactic do you think is most powerful?
• How will the potential 10k tweets (the fact that they’re talking about increasing the character count) affect seo?
• Do we have to get experts to write all our blog posts?
• Ranking isn’t everything, what other key performance indicators should we look at to track success?
• If  you could only choose one marketing tactic or maybe one marketing channel, which would it be and why?

 

Show notes: http://www.therecipeforseosuccess.com.au/content-marketing-made-easy-with-neil-patel/

Video: https://www.youtube.com/watch?v=72R7_pHSNWU

Website: www.therecipeforseosuccess.com.au