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Targeted SEO Strategies Enhance Online Reach For Car Rental Businesses – Business

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Press Release – TomMcSherry.com
These SEO strategies focus on comprehensive keyword research to capture user intent, as well as optimising Google Business Profiles to enhance local search results. By implementing multi-location SEO approaches, car rental businesses with several branches …
Car rental companies are increasingly adopting specialised search engine optimisation (SEO) strategies to strengthen their digital presence and reach more potential customers. With high competition in the car rental industry, tailored SEO practices are becoming essential for businesses aiming to improve visibility in search results.
These SEO strategies focus on comprehensive keyword research to capture user intent, as well as optimising Google Business Profiles to enhance local search results. By implementing multi-location SEO approaches, car rental businesses with several branches can reach a wider audience across various regions. Such targeted efforts enable these companies to appear in relevant searches, ultimately driving higher engagement and bookings.
One of the trusted providers in this field is Tom McSherry, whose expertise and services focus on effective SEO for rental car companies. With a deep understanding of the car rental market’s digital requirements, these specialised SEO strategies offer a pathway for car rental businesses to improve their online footprint and stay competitive.
As car rental businesses look to boost their visibility in an evolving digital landscape, industry-specific SEO practices have proven effective in helping them reach customers precisely when they’re needed most. The focus on local and multi-location SEO supports car rental companies in enhancing their presence within the communities they serve, aligning with search trends that prioritise proximity and relevance.
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Google June 2024 Spam Update Takes Target – Search Engine Roundtable

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Google Space Invaders Spam Update
Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update yesterday, on June 20, 2024. This update does not have anything new specific changes that we are aware of, like some previous updates. Google just wrote, “Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done.”
Google did link to its generic spam updates page on its help documentation but that page was no updated with any new details. Google did say on LinkedIn, “It’s a normal spam update, it’s not the algorithmic part of reputation abuse. We’ll inform when that happens.” Also, this is not link related, because Google has separate link spam updates and this was labeled just a “spam update.” Google also confirmed that for me on X.
I will say the early reaction to this update is not positive. I mean, a lot of content creators and SEOs are fed up with Google search quality and these updates. Of course, these Google updates aim at improving overall search quality, while spam updates aim to remove spam that is manipulating those search results.

June 2024 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google June 2024 Spam Update
  • Launched: June 20, 2024 at about 11:15 am ET
  • Rollout: Will take about a week to fully rollout.
  • Completed: This update finished on June 27, 2024 at about 12:10 pm ET
  • Targets: Sites violating some of the Google search spam policies.
  • Does Not Target: This update does not target link spam, it does not target the site reputation abuse policy and some other policies.
  • Penalty: It penalizes some of spam techniques that are against Google’s spam policies.
  • Global: This is a global update impacting all regions and languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
  • Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Tracking Tools On June 2024 Spam Update

The tools are mostly calm, so it does not seem to be picking up big changes from this update yet. I don’t expect it to, since this is a spam update and not a core update. That being said, some tools have been heated for many days now.
Semrush:
Semrush
SimilarWeb:
Similarweb
Advanced Web Rankings:
Advancedwebranking
Mozcast:
Mozcast
Accuranker:
Accuranker
Algoroo:
Algoroo
SERPmetrics:
Serpmetrics
Mangools:
Mangools
Wincher:
Wincher
SERPstat:
Serpstat
Cognitive SEO:
Cognitiveseo

Previous Google Spam Updates

Here are the documented previous spam updates:

Spam Update Details

Google’s very own spam update help documentation says:

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.
Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.
In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Other Spam Update Information

I do wonder if this spam update caused those indexing issues last night?
Everyone is just a bit feisty right now but here is the confirmation about it not being related to the site reputation abuse and not a link spam update:

It’s not. As I’ve shared before, I have ever confidence that when it is, we’ll share about that. Also, apologies for my original response below, which I’ve deleted but will also screenshot for the context. I know the important work you do (especially because we used to work… pic.twitter.com/xMurvQadlq
Forum discussion at X, Black Hat World and WebmasterWorld.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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How Marketers Can Adapt to LLM-Powered Search – HBR.org Daily

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by Stefano Puntoni, Mike Ensing and Jarvis Bowers
For millions of consumers around the world, Google is the access point to the internet — and as a result, the company today enjoys a 91% market share in the $50 billion market for search ads. However, thanks to the advent of large language models (LLMs), a shakeup now seems possible for the first time in two decades.
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Copyright ©2024 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

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Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] – Search Engine Journal

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she’s learned along the way.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
“If there’s anything you want to learn about, but don’t really have the excuse to, you should turn it into a writing assignment.”
Kelsey Jones likes to ask a lot of questions. And that’s a good thing. It’s the sign of an intellectually curious and creative mind.
Asking questions – plus lots of creativity and experimentation – has helped propel this entrepreneur’s career forward.
In this episode of Search Engine Nerds, I’m kicking off a new series of interviews with industry experts and authorities I’m calling Better Know an SEO Pro.
Rather than focusing on tactics and strategies – which Brent Csutoras is already doing brilliantly for Search Engine Nerds – my “Better Know” series will focus on the real-life stories of how prominent figures in our industry got started and have managed to build successful careers.
Hint: it wasn’t by accident. There’s a lot of hard work and challenges along the way.
Kelsey Jones is definitely one SEO professional you need to know.
Today, Jones’ main focus is on her own company, Six Stories, which she founded in 2008. Six Stories focuses on content strategy and development, SEO audits, and social media marketing.
She also is the founder of StoryShout, a company that provides unique news articles targeted to the client’s target audience.
You can also check out Kelsey’s live streaming course, livesocialmediacourse.com.
Jones also speaks regularly at SEO and digital marketing conferences. Some of those events include as Pubcon, State of Search, SEJ Summit, and Digital Olympus.
In addition, as a subject matter expert, Jones has helped create courses on SEO content and website optimization for Digital Marketing Institute, and wrote and revised digital marketing course materials for Grand Canyon University.
She is also the former Executive Editor of Search Engine Journal. She started at SEJ in 2013 as a news writer, and eventually worked her way up to the top role here.
SEJ didn’t have a podcast until she helped develop it some 150 episodes ago. She also raised the bar in a big way on content quality, helped launch SEJ’s webinars, and was a big part of the SEJ Summit events.
During our interview, I took her back over her 12 years in the industry – and even earlier – to revisit her journey, the good times and the bad, and what she’s learned along the way.
You definitely must hear her story about how she played blackjack to survive after she got laid off from a job in 2009. Seriously must hear stuff!
She also talks about breaking a guitar on stage with Rainn Wilson, reveals why she left Search Engine Journal, and offers plenty of tips for aspiring writers, content creators, digital marketers, and conference speakers.
How to connect with Kelsey Jones:
Twitter | LinkedIn | Instagram | Six Stories
Visit our Search Engine Nerds archive to listen to other Search Engine Nerds podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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The Trunk Stills: Will Gong Yoo and Seo Hyun Jin’s fake marriage survive as hidden secrets come to light? SEE PICS – PINKVILLA

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Kanguva India Box Office Collection Opening Day: Suriya and Siva's period drama takes decent start; Smashes Rs 29 crore on Day 1
Arjun Kapoor’s sister Anshula admits being financially dependent on actor after their mom passed away: ‘I’m like a child he never asked for but…’
Denzel Washington Reveals Why THIS Controversial Scene Was Cut From Gladiator II; Says 'They Weren't Ready’
Singham Again Box Office Collection Week 2: Ajay Devgn starrer maintains steady run, collects Rs 211 crore in 14 days
Arjun Kapoor’s sister Anshula Kapoor first introduced BF Rohan to THIS member of family and it’s not who you think: ‘Family me soft launch karna tha’
Freedom At Midnight Review: Nikkhil Advani's juicy, dramatic and well-paced political-thriller makes for a great binge
The Sabarmati Report Final Advance Bookings: Vikrant Massey, Raashii Khanna and Ridhi Dogra starrer sells just 3250 tickets in top chains for opening day
Wicked's Cynthia Erivo Opens Up About Her Close Relationship With Ariana Grande; Says THIS is the Reason Behind Their Sisterhood
Singham Again 2 Weeks Worldwide Box Office Update: Ajay Devgn and Rohit Shetty's cop-actioner grosses Rs 325 crore
Capricorn to Leo: 4 Zodiac Signs Who See Their Brothers And Sisters as Influential Mentors
70+ Unrequited Love Quotes That Rightly Encapsulate Unsaid Emotions
15 Significant Signs a Man Is Falling in Love With You
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The Trunk Stills: Will Gong Yoo and Seo Hyun Jin’s fake marriage survive as hidden secrets come to light? SEE PICS
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The Trunk has released several stills featuring Gong Yoo and Seo Hyun Jin, providing an insight on how the story will unfold.
The Trunk is an upcoming South Korean series starring the popular actor Gong Yoo alongside Seo Hyun Jin. Ahead of its release, several stills have been released featuring the lead actors and their confusing relationship. As they try to keep up the facade of a marriage, secrets emerge that change the trajectory of their lives. 
On November 13, 2024, the production team of The Trunk released several stills featuring Gong Yoo as Han Jeong Won and Seo Hyun Jin as Noh In Ji. In the images, Han Jeong Won can be seen with a tense expression as his actual relationship is in shambles, and having entered a fake marriage has further caused him turmoil. On the other hand, Noh In Ji adorns a cold expression as she is used to contractual relationships with people, which seems like just another task for her.
However, the two slowly grow closer, and they cannot deny their growing feelings for each other. Nevertheless, they face an imminent problem in the form of a truck that emerges from the lake, which puts them in a vulnerable position. The object unleashes hidden secrets that can lead to dangerous repercussions.
Based on the novel Trunk written by Kim Ryeo Ryeong, the story follows Noh In Ji, an employee for NM, a company specializing in providing spouses for fixed-term, one-year contract marriages. Having just completed her fourth contract, In Ji is matched with her next client, Han Jeong Won, a music producer whose life is marked by lingering pain and loneliness. 
However, when a mysterious trunk is discovered in a lake, unveiling hidden secrets within NM, it pulls them into a suspenseful web of mystery that threatens to shake the very foundation of their relationship.
Directed by Kim Kyu Tae and written by Park Eun Young, the show will be making its premiere on November 29, 2024.

Journalist. Perennially hungry for entertainment. Carefully listens to everything that start with “so, last night…”. Currently making web more

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Journalist. Perennially hungry for entertainment. Carefully listens to everything that start with “so, last night…”. Currently making web more
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Apple Podcasts Transcript Search in iOS13 – Rev.com

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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Apple announced that select podcasts will not have searchable audio transcripts. Here's what you can do to imprive your podcast SEO to grow your audience.
Luckily for you, we deliver. Subscribe to our blog today.
A confirmation email is on it’s way to your inbox.
Recently, Apple announced that in iOS 13 they’ll be providing searchable audio transcripts for eligible Apple podcasts. If your show is transcribed, that means that when listeners search for certain terms the app looks for those terms in your podcast transcripts as well as in your titles and topics.
It was also announced at the WWDC 2019 that Apple Podcasts is also coming for Mac, separate from its previous home in iTunes. This means even more opportunity to reach new audiences.
Podcasts are soaring in popularity, largely because they’re the ultimate multi-tasking tool. People can listen while working out at the gym, walking the dog, mowing the lawn, doing housework, driving to work, etc. None of those things can be safely done while reading a blog post!
Just how popular are podcasts?
But such popularity also has a downside. Podcasters have to put in a lot of effort just to get noticed. That’s especially important to podcasters wanting to drive traffic to their website, sell a product or service, or attract paid sponsors.
With nobody knowing exactly what the secret formula is at any given time, that left podcasters everywhere jumping through hoops to be discovered.
We don’t know Apple’s search algorithm with the new automatically transcribed podcasts. Whether they only transcribe popular shows or a selected few, we do know the archive isn’t extensive.
To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar.
Go to the Podcasts app, type your key term into the search bar, and search!
You won’t see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes.
The search term will likely only yield a result for the spoken content in your episode if you’ve put your own transcript in the show notes, especially with this feature being so new and unclear on its exclusivity.
For podcasters wanting to show up in iTunes searches, the secret to success has been something like the hunt for Bigfoot, with everybody vouching for their own “trick”:
Other than those four things and a few other tips that sound like they should be part of some conspiracy show, podcasters have had to sit by and hope listeners would stumble across their podcasts while browsing categories. With the iOS 13 update, however, users can find them by search terms that appear in the transcripts of the podcast, not just the titles and subtitles. 
There’s definitely a few potential pros and cons.
So, for many podcasters, this new update may not provide much benefit. Unlike getting your own podcast transcript, you can’t download it or do anything with it.
In fact, this update could even put you at a disadvantage, since the bigger fish have a better chance of showing up in search results.
However, if you’re already currently following best practices for podcast SEO, then you have nothing to worry about.
At the very least, make sure you’ve optimized your podcast SEO by including things like titles, speaker names, topics, etc.
The best optimization, however, is to include a full transcript of your episode in your show notes. This transcription is owned by you, not Apple — that you can include in your podcast description and post on your own website.
We can transcribe your podcast for $1/minute, leveling the playing field for those not included in Apple’s transcription service. And, unlike Apple, we guarantee a 99% accuracy rate. Plus, you own the audio transcript. You can use it for pull quotes, tweets, Instagram captions, and anything else you need to tell your story.
On a budget? Our automated transcription service only costs $.10/minute at 80% accuracy.
Apple may have good intentions, but if their transcription search rolls out the way they’ve described it, it gives the biggest boost to those who need it the least. Podcasters who are still growing their following need to level the playing field by making sure their podcasts are just as searchable as those chosen by Apple.
Having a copy of your podcast transcript means that you can use it to create as much additional content as you want. Grab a quote to Tweet or to use as a caption for an Instagram post, or use part of the podcast as the starting point for a blog post. When you own it, the sky’s the limit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Ordered list
Unordered list
Text link
Bold text
Emphasis
Superscript
Subscript
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