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Seth Godin on Blogging, Business Books, and Creating Content that Matters

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The man.
The myth.
The legend.
All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin.
A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he switched to blogging over a decade ago.
But perhaps the most striking changes have rolled over the book publishing industry ‰ÛÓ an inevitability Seth foresaw even as he cranked out one best seller after another.
Today, you‰Ûªll hear about all of that, and much more.
In this episode Seth Godin and I discuss:

  • How Seth writes (kinda, well, you‰Ûªll see‰Û_)
  • Why Seth‰Ûªs blogging style is totally irrelevant to your blogging success
  • Is the traditional business book still relevant?
  • Are rich, interactive eBooks better than text-only eBooks?
  • Why The Domino Project is only publishing short manifestos
  • Seth‰Ûªs simple advice for writers struggling to ship
  • Why now is the time to do something that matters

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About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Google+.

Universal Search, Yelp Review and SEO – Internet Marketing Podcast 115

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In this podcast we discuss WP-Ecommerce solutions specifically WP-Ecommerce and the horrible experience we have had with this product and support for this product. We also discuss Universal Search and how it changes SEO. Finally we discuss reviews and specifically Yelp reviews and how these reviews can affect your SEO efforts. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

Universal Search, Yelp Review and SEO – #seopodcast 115

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In this podcast we discuss WP-Ecommerce solutions specifically WP-Ecommerce and the horrible experience we have had with this product and support for this product. We also discuss Universal Search and how it changes SEO. Finally we discuss reviews and specifically Yelp reviews and how these reviews can affect your SEO efforts. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

Are You Flushing Your Marketing Down the Social Media Toilet?

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Building your Facebook following?
Smart.
Depositing all your content capital in The National Bank of Twitter?
Dumb. Let me rephrase: compounded dumb.
We‰Ûªve talked a lot about the dangers of digital sharecropping. So now let‰Ûªs talk today about a specific news item that could affect your business ‰ÛÓ at any time.
And, in the tip of the week, we cover writing great headlines in light of Led Zeppelin‰Ûªs fourth album.
Also, Brian names names.
In this episode Brian, Sonia and I discuss:

  • The real danger (and stupidity) of hinging all your marketing on Facebook or Twitter
  • How to inoculate your business against Facebook Fan Page deletion
  • What is obscurity marketing and can it work for you?
  • Why some writers can get away with ‰ÛÏbad‰Û headlines and why you probably can‰Ûªt
  • How much should you promote your social presence?
  • A simple way to write effective headlines ‰ÛÓ at the grocery store

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.