SEO Podcasts

In today‰Ûªs episode Andy is joined by Jon Hibbitt, Technical SEO Analyst, and Scott Colenutt, Product Manager at SiteVisibility to talk about Google Analytics.

Google Analytics is the most widely used web analytics service but even professionals can make mistakes when setting it up. Jon and Scott shed some light on the subject, offering some useful tips to avoid any initial error that could damage the accuracy of your data.

This week Chris and Chuck talk about an article by Marcus Miller: “The perfect local SEO landing page”, posted over at Search Engine Land.

Check out Best SEO Podcast 329 in our new format at eWebResults!

In today‰Ûªs episode, Kelvin Newman introduces Jake Langwith, who talks about his experience buying and selling on one of the world‰Ûªs largest retail platforms, Amazon.

Jake shares advice on ranking factors for the Amazon Search Engine, such as Descriptions, Titles and Reviews, and also some tips for anyone that wants to get started with Amazon.

If you enjoyed this podcast and want to know more about selling on Amazon, join us at the next Brighton SEO conference to attend the Amazon SEO & Marketing training course.

Chris and Nolen discuss video with “18 Big Video Marketing Statistics and What They Mean for Your Business”, by Andrew Follett, an article from Video Brewery.

Check out Best SEO Podcast 330 in our new format at eWebResults!

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture.

James explains what ‰Û÷Micro-Moments of Truth‰Ûª are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business online. Also, Andy shares some examples of unmissable strategies that use a variety of integrated digital marketing channels.

In this week‰Ûªs episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.

Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.