SEO Podcasts

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#351: How Amazon really works – Jake Langwith

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In today‰Ûªs episode, Kelvin Newman introduces Jake Langwith, who talks about his experience buying and selling on one of the world‰Ûªs largest retail platforms, Amazon.

Jake shares advice on ranking factors for the Amazon Search Engine, such as Descriptions, Titles and Reviews, and also some tips for anyone that wants to get started with Amazon.

If you enjoyed this podcast and want to know more about selling on Amazon, join us at the next Brighton SEO conference to attend the Amazon SEO & Marketing training course.

#351: Audiences and markets drive product success – not ideas (A cohesive sales funnel) – James Loomstein

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Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture.

James explains what ‰Û÷Micro-Moments of Truth‰Ûª are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business online. Also, Andy shares some examples of unmissable strategies that use a variety of integrated digital marketing channels.

#353: The importance of knowing your audience

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In this week‰Ûªs episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.

Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.