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Retain Websites with Magento @objectsource‰ÛÒ INTERNET MARKETING PODCAST #308

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Today we are joined by Rebecca Jones MD at Objectsource, which is a leading Magento developing agency; Rebecca has been head of director level for many different companies such as lastminute.com, ocardo.com and NatWest. Rebecca started Objectsource 4-5 years ago. We asked her: what was the main thrust of Objectsource? åÊShe simply states that it is to ‰Û÷design, build and host Magento websites.‰Ûª
We asked her, from a business perspective, what are the things that make Magento a good eCommerce platform? She enthusiastically responds that ‰Û÷First and foremost it is free, which means that you can spend all your budget on customising and getting it to what you want it to be for your business.‰Ûª
She further argues that ‰ÛÏmaking sure your business can attract the right customers and making sure that your site is search-engine-friendly, which makes it a good eCommerce site. She further adds that Magento already allows you to do that as templates are already set up. Don‰Ûªt need to worry about the coding around it.‰Û
Rebecca also indicates that ‰ÛÒ ‰ÛÏonce you‰Ûªve attracted your customers you need to make sure you try and convert them, which is based on the user experience and the journey they have when they get to the website. Magento already has setup the category pages and the product pages. Making sure that it is swift and easy, so it can go straight into the basket. With Magento converting customers are easy, as long as you have good user journey.‰Û
She explains that Magento is essentially a platform as it has all the features and the functionality that you would want of a good ecommerce site.
Rebecca clarifies that Magento offers a vibrant developer community due to being an open source platform.
How easy is it to use SEO and optimise keywords strategies, is it straight forward? Rebecca with confidence explains that ‰Û÷yes it is straightforward as Magento has an easy to use admin panel, where you don‰Ûªt need any technical knowledge at all.
In this podcast Rebecca enthusiastically talks from her experience of coming across Magento and how easy it is to use.
Links
http://objectsource.co.uk/
http://magento.com/

Publishing Lessons from Dave Pell, the Most Fascinating Email Newsletter Writer in the Business

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Dave Pell, the man behind the extremely popular curated email newsletter ‰ÛÏNext Draft,‰Û has perhaps the best list of testimonials anywhere.
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On most testimonial pages you might see one marquis name, followed by a list of no names. Mr. Pell‰Ûªs testimonials involve a list of Who‰Ûªs Who in the news world.
For example, Steve Bodow, Executive Producer of The Daily Show, said, ‰ÛÏDave finds stuff I didn‰Ûªt see but should have. Add that to his drop-dead sexiness and you‰Ûªve got yourself an indispensable newsletter.‰Û
Then there‰Ûªs this one from CNN Executive Editor Ram Ramgopal: ‰ÛÏNextDraft is a must-read. Dave scours the Internet and presents a sm̦rgÌ´sbord of stories that educate and entertain, and even elevate the discourse surrounding the major headlines of the day.‰Û
And how about this one from ESPN Senior Writer Don Van Natta Jr.: ‰ÛÏThe NextDraft newsletter is indispensable. Dave Pell cuts through the clutter with urgency, humor and smarts. I never miss it.‰Û
Wouldn‰Ûªt you like to crawl inside Mr. Pell‰Ûªs mind and see how this outstanding writer curates and creates one of the most successful email newsletters of our time? Get some great marketing and branding lessons?
Well, today is your lucky day because that‰Ûªs exactly what Sean Jackson and I do in this interview (Sean kicked Jerod off the show this week).
In this 43-minute episode you‰Ûªll discover:

  • What Dave means when he says ‰ÛÏI am the algorithm‰Û
  • Why he‰Ûªs publishing a curated email list
  • How much lead time it takes him to prepare an issue
  • The worst criticism he has ever received
  • If he had to start all over, what would he do different?
  • Why a mobile app?
  • Does he advise his early stage startups to do curated email?
  • And are those beer goggles he‰Ûªs wearing in his logo?

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The Show Notes

Travel Industry Trends with @JonHibbitt ‰ÛÒ INTERNET MARKETING PODCAST #309

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Today Kelvin Newman takes the helm as he is joined by Jon Hibbitt, SEO analyst at SiteVisibility, who talks about the current SEO concerns in the travel industry. Jon has recently sat down and dealt with clients in the travel industry and has talked to them about the problems they had been facing.åÊ A key area that was a concern was mobile SEO. In this podcast Jon discusses the idea of ‰Û÷ Mobilegeddon‰Ûª and the issues surrounding mobile SEO.
Jon explained that some businesses had prepared for this to happen while others didn‰Ûªt. Though, this issue was easy to spot, as small businesses were using mobile responsive sites such as WordPress and had nothing to worry about. If anything it was the big businesses that were suffering the most.
Jon found that big business showed cynicism regarding the use of mobile SEO as they were uncertain how this would react on rankings. Though, he believes that overtime there will flux of data that will demonstrate that being mobile friendly is a good thing. He further indicates that businesses should look at it from a user perspective, as users what to find stuff on whatever device they are on.
The importance of https was discussed in this podcast and whether travel industries were incorporating it. Jon found that some have, hoping that they will get a ranking benefit however some travel companies had swapped and noticed a drop on the rankings from 50%. Jon importantly notes that ‰ÛÏit‰Ûªs important to know the technical side before making the switch and that there should proceed with caution.‰Û
Have you switched to HTTPS recently for SEO reason and what‰Ûªs that impact been like? Let us know by getting in touch with us or drop a comment below.