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Minor Panda Refresh – Internet Marketing Podcast 135

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In this episode we discuss a minor, not major, Google Panda refresh. This is where Google code refreshes their index. We also discuss how the linchpin of SEO is Keywords, Keywords, Keywords. We also outline some success we have had with our client Delta Auto Glass Houston. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .

The Path to a Legendary Copywriting Career

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John Carlton is a force of nature.
He‰Ûªs that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great story.
Through the lens of his remarkable journey to and through the copywriting trade, John delivers practical business tips and killer copywriting advice in this first half of a two-part interview I did with him.
Whether you‰Ûªre a veteran writer, or just starting to learn your craft, the next 30 minutes with this outspoken ad man is a worthwhile spend ‰Û_
In this episode we discuss:

  • How to go from slacker to pro
  • Why writer‰Ûªs block is a myth, and how to get your work done
  • 4 books that will change your career (and you should read every year)
  • The dirty little secret most copywriters don‰Ûªt want you to know
  • The mental attitude that made John‰Ûªs career
  • 2 secrets of John‰Ûªs success
  • A vital lesson on the nature of opportunity

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs copywriter and resident recluse.

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Must Read Marketing Books with James Carson: Podcast Episode #159

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In this episode of the Internet Marketing Podcast, Kelvin‰Ûªs interviewing James Carson of Bauer Media. They‰Ûªre talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They‰Ûªre also discussing what makes online writing and content unique and whether blogs will ever replace books.


The Yahoo! Style Guide
Permission Marketing by Seth Godin
Purple Cow by Seth Godin
Linchpin by Seth Godin
Building Strong Brands by David Aaker
Positioning by Al Ries and Jack Trout
The Tipping Point by Malcolm Gladwell
Herd by Mark Earls
The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger
The One to One Future by Martha Rogers and Don Peppers
Clockwork Pirate by Kelvin Newman
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Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159