Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags and codes to your webpages so Google can better understand it. Search engines donÛªt understand the purpose of pages, unless you tell them. He talks about rich snippets and how to implement them, some examples of rich snippets being ratings, name of the product, price and whether that product is in stock.
He also talks about Schema data, which is the most well-known vocabulary of all the search engines, and how to implement structured data markups between all of them. David discusses the changes that google have made with the guidelines and testing tools and talks about the pros and cons of the changes. David concludes the podcast by giving 3 top tips around structured data.
Touch Point
Visitor Vocab Technique with @acquireconvert ÛÒ INTERNET MARKETING PODCAST #306
In todayÛªs podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs in Conversion Rate Optimisation, also known as CRO. Giles notes that CRO is quite a new development in itself, therefore people are not aware of what it is and what it really means. In 2012 Giles took the leap and started going it alone, he was inspired by a web series Û÷This week in StartupsÛª. Fast forward into 3/4 years Giles has been focusing on Conversion Rate Optimisation (CRO) and UX, spending his time testing, refining and implementing different CRO and UX processors and methodology. He is also working with Google Launchpad in Berlin. In this podcast, Giles offers an enthusiastic discussion about the importance of understanding customer data through the Û÷Visitor Vocab TechniqueÛª, and how it can be reflected in CRO and in a business.
Giles is the inventor of the Û÷Visitor Vocab TechniqueÛª, which can co-exist with CRO. Essentially, the Û÷Visitor Vocab Technique aims to improve profit and also provide the qualitative data for CRO. Giles informs us that understanding the customerÛªs behaviour is highly important. He therefore states that customer development interviews should be conducted to understand customer needs. He believes that these interviews should potentially be conducted face to face as it will give a true insight into understanding the customer. He further notes that questions that are going to be asked should be open-ended rather than closed. We asked Giles how he would go about finding these customers, as it does not seem to be an easy task to do. He agreed with us that it is not easy, but it will come with time. He tells us that it will be beneficial to start from the email list and leads as this will be the start of your customers. Giles specifies that it should be from prospective customers. He also notes that customers can be approached through social searching and setting up Google Alerts or Buzzsumo alerts to see whoÛªs talking about it.
Links
Buzzsumo
Google Alerts
acquireconvert.com
https://www.youtube.com/user/ThisWeekinStartups/about
#SEOPodcast 285 – Squeezing More Value out of Landing Pages
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:
Craft Your Newsletter with a Purpose
Finally ÛÓ A Podcast about the Superiority of Written Content
IÛªm told there is this debate between audio content and written content. And itÛªs an acrimonious debate. So Pamela ÛÏBattle AxeÛ Wilson decided to address the issue head on.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
She did it in an article called ÛÏIs Podcasting Replacing Written Content Marketing?Û And itÛªs a contentious little article.
Seeing that Ms. Wilson kicked the hornetÛªs nest with a lead foot, Jerod and I decided to get down to the truth of the matter. To ultimately decide which is better (I think we all know the answer to that).
In this 32-minute episode youÛªll discover:
- Why Copyblogger Media had to bet big on podcasting
- The circumstances that spur some of the best written articles
- JerodÛªs bizarre super power
- Things you can do with audio content that canÛªt be done with written (and vice versa)
- When audio content just wonÛªt do
- How learning styles and personal preferences will affect which kind of content you create
- How a podcast can take you on a journey
- A lesson about reacting to criticism
- And more!
Listen to Copyblogger FM below …
Download MP3
RSS
iTunes
The Show Notes
#SEOPodcast286 – Six Local SEO Stats Every Online Marketer Needs to Know
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:
Use Secondary Key Phrases to Add Content to your Existing Optimized Pages
Digital Strategy and Planning with @DaveChaffey ÛÒ INTERNET MARKETING PODCAST #307
Today we are joined by Dr Dave Chaffey; he is the author and publisher of Smartinsights.com.åÊ Dave had been has worked within digital marketing for a number of years, at the time when he started, digital marketing was called internet marketing.åÊ He ran his first workshop in 1997 at the charted institute of marketing in the UK, called Strategic Internet Marketing. Through doing these talks, there wasnÛªt much books to refer to back then, so this inspired him to turn his workshops into books, for people to learn about internet marketing.
Dave was asked: ÛÏwhy donÛªt businesses have a solid strategy?Û Dave agreed and didnÛªt understand why there is a lack of digital strategy because when he asks the people that attend his digital strategy workshop, the reason why they should have one and they all give relevant useful points and resources. However, after conducting research with UBM, they found that 50% of business, did not have any digital strategy but they were doing digital strategy.
He states that there is a common misconception when writing up a strategy, especially within small business, as many they think it has to be a 30 page report, when it should truly be about the focus. For the member resources at Smartinsights it should be 1 to 2 pages of prioritising these activities. Dave mentions a strategy guide, which Smartinsights has developed, called Û÷race frameworkÛª. He mentions how it will allow businesses to think through their capabilities and where they need to focus, as itÛªs across the whole customer life cycle. The frame work helps people to think about their strategies.
Links
DuckDuckGo.com
Linkedin
www.ubm.com/
www.socialmediaexaminer.com/
www.smartinsights.com/guides/managing-digital-marketing-2015/