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Real-time Content Creation And Strategy ‰ÛÒ INTERNET MARKETING PODCAST #296

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Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book ‰ÛÏNewsjacking‰Û. He tells us about his company ‰Û÷TBC‰Ûª (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing‰Ûªs been confirmed and everything‰Ûªs changing. We talk about real-time marketing and how brands must say no to certain events and they must always be relevant. Because of this, it‰Ûªs important for brands to know the difference between topical and relevant.
We ask Jon how we would know when there‰Ûªs a good opportunity to newsjack? Jon gives some good examples of who got it right, and who didn‰Ûªt. He talks about planned spontaneity, riding the wave and takes us through the B-A-L-L-S-Y brands checklist.
urgentgenius.com
Newsjacking
Lidl
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Why The Phrase ‰Û÷Leaders Are Readers‰Ûª Should Die

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The prevailing business and management wisdom over the years has been that ‰ÛÏleaders are readers.‰Û Is this still true today?
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing ‰Û_
Matter of fact, was the idea ‰ÛÏLeaders are readers‰Û ever really true?
And so in this new edition of ‰ÛÏHero v. Villain‰Û Jerod and Demian debate the issue with the hot vehemence that only caucasian Midwesterners can truly muster.
Plus, there‰Ûªs a little bonus for you, too.
In this 24-minute episode you‰Ûªll discover:

  • Some anecdotal evidence that some leaders read (not a very convincing way to start)
  • The 7 scientifically proven benefits that reading offers
  • The very important difference between listening and reading
  • The historical issue with reading that complicates the ‰ÛÏleaders are readers‰Û argument
  • The hands-down best way to learn (even beats teaching)
  • How to embed important knowledge in your long-term memory (most people accidentally leave it in short term)
  • The quiz that will determine whether you‰Ûªve been paying attention

Listen to Copyblogger FM below …
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The Show Notes

Brand Psychology: Consumer perceptions, corporate reputations ‰ÛÒ INTERNET MARKETING PODCAST #297

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Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they don‰Ûªt truly feel; in that they say what other people would like them to say.
We asked him about disinhibition, which he refers to in his book. Minorities comments get the bigger responses in social media, because they are stirring it up. They are very contrary. He strongly advises marketers to stop producing campaigns using software and that it‰Ûªs time to start thinking of big data as the human mind. People are looking for an identity, which shows other people and yourself that you are authentic. What should we be doing differently? Jonathan suggests we follow our gut, to look at big data but also have common sense and the human instinct.
Brand Psychology: Consumer perceptions, corporate reputations

Hooked ‰ÛÒ INTERNET MARKETING PODCAST #298

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In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there was no ‰Û÷how to‰Ûª manual. Nir decided to spend some time better understanding human behaviour, then wrote the book he felt was missing, ‰Û÷Hooked ‰ÛÒ How to build habit forming products.‰Ûª
Nir talks about the purpose of his book. 1 use it for good. 2 we are also being manipulated 3. How do we, as business people, use this responsibly? Nir discusses the morality of manipulation and the questions you must ask yourself to know if it is truly good for people. He tells us about the ‰Û÷hook‰Ûª model which has 4 basic steps. If you want customers to form a habit around your products or services, you need to implement all 4 steps of the hook.
Nir blog

Are Podcasters Digitally Sharecropping Without Realizing It?

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The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Over about 30 minutes, Jerod and Demian discuss the following:

  • The big mistake many podcasters are making
  • A reminder about the importance of building and owning your own platform
  • How iTunes is like Google (and should be treated as such)
  • The importance of headlines for podcast episodes (and how to create podcast headlines that drive listens)
  • Is there any benefit to numbering podcast episodes?
  • The importance of having a big idea
  • How to use social media the right way to drive engagement ‰Û_ but without becoming a digital sharecropper

We hope you enjoy this week‰Ûªs episode!
Listen to Copyblogger FM below …
Download MP3
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iTunes