Podcast Visibility Secrets: Stand Out in Apple and Spotify Search with Anthony Nwaneri
Welcome to Podcasting Smarter, in this episode we dive deep into the world of podcast SEO with Anthony Nwaneri from Get More Listeners. Anthony’s expertise spans across various successful shows like Chan with a Plan, The Period Whisperer, and Calling History.
Join us as we explore the four key pillars of podcast SEO: discoverability, visibility, user engagement, and building relevancy. Learn practical tips on optimizing your podcast for higher rankings on Apple Podcasts, Spotify, and other directories. Anthony shares real-life success stories and actionable strategies to help you enhance your podcast’s visibility and keep your listeners engaged.
“It’s not too late to grow your show. It’s not too late to implement these strategies and these terms.” – Anthony Nwaneri
Anthony Nwaneri is the best-selling author of the book Podcast Made Simple, the co-founder of Get More Listeners and the Co-host of ‘Why Your Podcast Isn’t Growing’. Anthony is an established authority in the realm of podcast SEO strategies, specializing in optimizing podcasts for enhanced visibility and engagement across leading platforms such as Apple Podcasts and Spotify. His expertise lies in formulating impactful episode titles and implementing effective keyword strategies, which have consistently contributed to the differentiation of numerous podcasts within the competitive podcasting sphere. With a comprehensive understanding of user engagement and retention techniques, Anthony’s proficiency in utilizing transcripts for podcast SEO has proven instrumental for podcasters aiming to broaden their audience reach and impact. His practical guidance and adept utilization of SEO principles position him as a valuable asset for podcasters seeking to bolster their show’s discoverability and achieve sustainable growth.
Don’t miss out on this insightful conversation that promises to take your podcast to the next level. Tune in now and start implementing these expert tips to see significant growth in your podcast audience!
In this episode, you’ll learn how to:
Optimize Your Podcast for Search Engines and Skyrocket Your Growth!
Uncover the Secrets to Getting Your Podcast Discovered on All Platforms!
Master the Art of Crafting Irresistible Episode Titles That Hook Your Audience!
Keep Your Listeners Glued to Your Podcast with Proven Retention-Boosting Tactics!
Harness the Power of Transcripts to Supercharge Your Podcast’s SEO Ranking!
The key moments in this episode are:
00:00:28 – Importance of Podcast SEO for Visibility 00:03:33 – Creating Captivating Cover Art and Episode Titles 00:09:56 – Importance of User Engagement and Retention Time 00:12:19 – Importance of Engagement for Podcast SEO 00:13:20 – High Retention Time for Podcast SEO 00:13:50 – Encouraging Completion 00:17:30 – Consistency for SEO Success 00:21:24 – Transcripts and Chapter Markers 00:24:22 – Leveraging Current Affairs for Podcast Growth 00:25:08 – Synergistic Strategy for Podcast Growth 00:25:36 – Success Story: The Power of Podcast SEO 00:26:38 – Never Too Late to Implement SEO
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Why Brokers Must Keep Their Investments in SEO Intact – RisMedia.com
Real estate brokerages are experiencing enormous pressure on their already razor-thin profit lines as they face declining sales volume, mortgage rate uncertainty, stagnant inventory, recruiting and retention contraction, commission compression, agent productivity reduction, the impact of team growth and threats of new lawsuits.
RTC Consulting reports that real estate brokerages average gross margins of less than 14% and net margins of less than 4%. Industry research found that between 2012 and 2021, the average brokerage gross margin decreased by 50.8%. Firms had to reduce operating expenses by 7% to stay profitable!
Cutting the fat, not the bone
The demand to cut costs is forcing brokerages to yield machetes when they should be using paring knives. Too many times, brokerages attempt to cut costs and unknowingly cut into the bone while slicing away the fat.
One concerning cut involves the number of brokerages eliminating their investment in search engine optimization (SEO). Unfortunately, eliminating your SEO is akin to sawing off the branch you’re sitting on.
Take the case of a large independent brokerage client looking for the greener grass offer of a free website. They abruptly switched to the new vendor, and the impact was immediate—and devastating.
Organic search accounted for nearly 50% of their traffic in 2024. Before they jumped ship, we helped them grow their organic search by 16% year-over-year. Leads from organic search were up nearly 100%. SEO accounted for 63% of their leads.
These organic SEO leads were the most valuable to their 300-plus agents because they’re most likely to transact leads.
In 30 days since the brokerage abandoned its SEO, visibility plummeted by more than 66%.
SEO: Only missed when it’s gone
When a brokerage stops investing in SEO, the impact isn’t always immediate—but over time, it becomes unmistakable. SEO works in the background, constantly optimizing, and when you stop or don’t take it into account when moving to a new provider, rankings drop, traffic decreases and the once-steady flow of organic leads dries up.
Brokers often only realize just how crucial SEO is once it’s gone. It’s the invisible force driving traffic, leads and revenue from the place that, according to the National Association of REALTORS®, over 97% of homebuyers begin online. It’s also the place that most buyers cite as where they find their home—through online searches.
That’s why losing organic search visibility can instantly weaken your brokerage’s lead funnel, putting your agents at a competitive disadvantage.
You can’t cut SEO and grow
Maintaining your SEO investment remains one of the best strategies for brokers who want to continue to grow. Eliminating SEO is risky and could drastically impact your brokerage’s visibility, lead flow and, ultimately, profitability. In any market, but especially a chaotic one, understanding the value of SEO is crucial for any brokerage that wants to grow.
For more information, visit https://www.deltamediagroup.com/.
Michael Minard is CEO and owner of Delta Media Group, a leading and trusted technology partner for many of real estate’s top brands, and 100% family-owned and operated.
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The final approval also gave insight into how consumers are hearing about the settlements, with millions getting notices or filing claims. Read more.
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AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO – Search Engine Journal
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With all of Google’s iterations and expansions of their generative AI SERP features, you may be wondering what this means for your business and how to tweak your approach to SEO in this evolving new reality.
Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest takeaways from STAT’s latest research, and demystify this evolving topic with practical advice that you can implement right away.
In this webinar, you will:
With Tom Capper, we will dive into fresh data comparing the prevalence of AI Overviews by industry, geographic location, search intent stage and more, along with what factors correlate with appearing in them.
You’ll come away with data-driven insights to inform your strategy and learn how to determine which keywords are no longer worth your time, which AIOs are worth targeting (and how to do it), and what this all means for the future of search and SEO.
Make sure to show up LIVE to ask Tom your most pressing questions about AI in a Q&A session you won’t want to miss.
If you’re looking to take advantage of this new trend in search, you can’t afford to miss these insights.
Unable to make it? Save your seat and we’ll send you a recording following the webinar.
Mangools and Ahrefs: Which Tools is Better? – DM News
In the world of SEO, choosing the right tools can make a big difference in your success. Two popular options are Mangools and Ahrefs, each with its own strengths and weaknesses. This article will explore their features, pricing, and user experiences to help you decide which tool might be the best fit for your needs. Whether you are a freelancer, a small business, or part of a larger agency, understanding these tools will aid in your SEO strategy.
When I first started using Mangools, I was impressed by its user-friendly design. The layout is clean and organized, making it easy for anyone, even beginners, to navigate. The vibrant colors help me quickly identify different features, which is a big plus. I believe that putting simplicity before bells and whistles is essential for a good user experience.
On the other hand, Ahrefs has a more complex interface. While it offers many features, I found it a bit overwhelming at times. New users might struggle to find what they need, which can lead to frustration. The learning curve is steep, and it can take a while to get used to all the options available.
In terms of navigation, Mangools shines. I can easily switch between tools without feeling lost. However, with Ahrefs, I sometimes feel like I’m clicking through a maze. Here’s a quick comparison:
In conclusion, while both tools have their strengths, I prefer Mangools for its simplicity and ease of use. It allows me to focus on SEO without getting bogged down by complicated features.
A good user interface should enhance the experience, not complicate it.
Overall, if you value a straightforward experience, Mangools is the way to go. But if you need advanced features and are willing to invest time in learning, Ahrefs might be worth considering.
When it comes to choosing between Mangools and Ahrefs, pricing is a major factor. I’ve looked into both tools, and here’s what I found:
Mangools offers a range of plans that are quite budget-friendly. For instance, their Premium plan costs about €70 per month (around $60). This plan allows you to track up to 700 keywords and provides daily ranking updates. Here’s a quick comparison:
On the other hand, Ahrefs is known for its premium pricing. Their Standard plan costs $179 per month, which is significantly higher than Mangools. However, it does offer more features, like tracking 1500 keywords and a comprehensive site audit tool.
In my opinion, if you’re just starting out or have a small project, Mangools is a great choice. It provides essential features at a fraction of the cost of Ahrefs. However, if you’re managing multiple sites or need advanced tools, Ahrefs might be worth the investment. Here are some points to consider:
In summary, if you pay annually for the middle pricing tier, you’ll save around $1,200 per year with Mangools compared to Ahrefs. That’s a lot of money for a small project!
Ultimately, the choice depends on your specific needs and budget. If you’re looking for a solid tool without breaking the bank, I’d recommend giving Mangools a try. But if you need all the bells and whistles, Ahrefs might be the better option for you.
When it comes to keyword research, both Mangools and Ahrefs offer solid tools, but they do have their differences. Mangools provides a user-friendly experience with its KWFinder, making it easy to find relevant keywords. On the other hand, Ahrefs has a more extensive database, which can give you deeper insights into keyword difficulty and search volume. Here’s a quick comparison:
Backlink analysis is crucial for SEO, and both tools shine in this area. Mangools has LinkMiner, which is great for finding backlinks, but Ahrefs offers a more robust solution with its extensive backlink database. This means you can analyze your competitors’ backlinks more effectively. Here are some key points:
Site audits help you identify issues on your website. Mangools has a basic site audit tool, but Ahrefs provides a more comprehensive site audit feature. This can help you find technical SEO issues that might be hurting your rankings. Here’s what each tool offers:
In the world of SEO, having the right tools can make all the difference. Understanding the features and functionalities of each tool helps you choose the best fit for your needs.
Overall, while both Mangools and Ahrefs have their strengths, Ahrefs tends to offer more advanced features that can be beneficial for serious SEO professionals. However, Mangools is a fantastic option for beginners or those looking for a more straightforward approach.
When I use Mangools, I appreciate its real-time data updates. This means I can get fresh information quickly, which is crucial for making timely decisions in my SEO strategies. Mangools does a good job of keeping its data accurate, even if it has a smaller database compared to some competitors.
On the other hand, Ahrefs boasts a much larger database. This gives me access to a wider range of data, which can be beneficial for in-depth analysis. However, I’ve noticed that sometimes the metrics can be a bit off. For example, Ahrefs measures keyword difficulty based on backlinks rather than actual search volumes, which can lead to some confusion.
In my experience, the accuracy of data from these tools can significantly impact my SEO strategy. Here are a few points to consider:
In the fast-paced world of SEO, staying updated with accurate data is essential for success.
In conclusion, both Mangools and Ahrefs have their strengths and weaknesses when it comes to data accuracy and reliability. I find that using them together can provide a more balanced view, helping me to keep abreast of fast-changing industry trends.
When I think about customer support, Mangools stands out. They offer excellent support services that are tailored for users like me. Their team consists of real SEO experts who understand the tools inside and out. This means I can get help from someone who knows what they’re talking about, not just a generic support agent. They also provide a lot of free learning materials, which is a huge plus for anyone looking to improve their SEO skills.
On the other hand, Ahrefs has a more complex support system. While they do offer assistance, it can sometimes feel overwhelming. Their resources are extensive, but finding the right help can be a bit tricky. I’ve noticed that their support team is knowledgeable, but it might take longer to get a response compared to Mangools.
Both tools have strong user communities, but they differ in engagement. Here’s a quick comparison:
In conclusion, the choice between Mangools and Ahrefs for customer support really depends on what you value more. If you want quick, expert help, Mangools is the way to go. However, if you prefer a wider range of resources and don’t mind a bit of a learning curve, Ahrefs might suit you better.
Remember, having good support can make a big difference in your SEO journey!
As a freelancer or a small business owner, I often find that affordability is key. Mangools is a great choice for those of us who need essential SEO tools without breaking the bank. Its user-friendly design makes it easy to get started, and I can quickly find keywords and track my rankings. Mangools offers a solid set of features at a lower price point, which is perfect for my needs.
On the other hand, if you’re part of a large agency or enterprise, Ahrefs might be the better option. It has a more comprehensive set of tools that can handle complex SEO tasks. The depth of data and analysis provided by Ahrefs is impressive, making it suitable for larger teams that require detailed insights. I’ve noticed that Ahrefs’ extensive database can really help in competitive analysis and backlink tracking.
When it comes to specific SEO needs, both tools have their strengths. For example, if I need to focus on keyword research, Mangools’ KWFinder is excellent for checking search volumes. However, if I need to perform a thorough site audit, Ahrefs shines in that area. Here’s a quick comparison:
In conclusion, the choice between Mangools and Ahrefs really depends on your specific needs and budget. Both tools have unique advantages that cater to different users, whether you’re a freelancer, part of a large agency, or have specific SEO requirements.
Mangools offers a 10-day free trial that allows you to explore all its features without any cost. This is a great way to see if the tool fits your needs before committing to a subscription. You can test out its user-friendly interface and powerful tools like KWFinder and SERPWatcher.
On the other hand, Ahrefs provides a 7-day trial for just $7. This option is perfect for those who want to dive into its extensive features quickly. While it’s a paid trial, it gives you access to Ahrefs’ comprehensive database and tools, which can be very beneficial for serious SEO work.
When it comes to flexibility, both tools offer different subscription plans:
In conclusion, both Mangools and Ahrefs provide options to try their tools before making a long-term commitment. Choosing the right tool depends on your specific needs and budget.
It’s essential to evaluate what features are most important to you and how much you are willing to spend.
Overall, I recommend trying both tools to see which one aligns better with your SEO goals.
Mangools is easier to use and more affordable, while Ahrefs has more features and a larger database.
Yes, Mangools offers a 10-day free trial for new users.
Ahrefs has a starting price of $179 per month, which is higher than Mangools.
Mangools is better for beginners due to its user-friendly interface.
Yes, many users choose to use both tools to take advantage of their different strengths.
Freelancers and small businesses often find Mangools to be a great fit for their needs.
Sustainability Expert Danny Seo Talks Conscientious Living – Philadelphia Style | Modern Luxury
Sustainability Expert Danny Seo Talks Conscientious Living Philadelphia Style | Modern Luxury
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