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The importance of culture in digital marketing ‰ÛÒ INTERNET MARKETING PODCAST #293

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In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. She has 18 years‰Ûª experience working in digital for international markets. They talk to us about how localisation is very important regarding cultural boundaries. When working cross-border, it is not just about language, it‰Ûªs more about culture and the people. Getting technology right is very important; you need to target specific users and you want to avoid confusing search engines. You need to make sure international technical set up is correct.
How do you go about choosing a market? They suggest looking at the traffic you are already getting by referring to your analytics and being realistic about growth and understanding local behaviour. You will need to perform gap analysis and find the sweet-spot versus your competitors. They discuss the many aspects to cultural conversion: addressing their needs, colours, layout and tone of voice will all have an impact on how people will view a web page.
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obandigital.com
Google webmaster help
McDonalds
Colgate

How to Grow an Audience on LinkedIn by Repurposing Content

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Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it‰Ûªs not entirely understood.
Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places.
And when I say other places I mean: you look for bigger sites to publish your work. In other words, effective content syndication occurs when you go up the food chain ‰ÛÓ not down.
But some social sites are now allowing you to republish old articles on their platforms. Medium and LinkedIn are two such places.
The reward? Getting exposed to a new audience.
A few episodes ago we looked at Medium. On this episode we‰Ûªll explore LinkedIn.
In this 26-minute episode you‰Ûªll discover:

  • Who can actually publish on LinkedIn
  • What kind of content works really well on LinkedIn
  • The proper way to republish on LinkedIn (includes advice about the headline and image)
  • The two best times to publish on LinkedIn
  • The love song Demian wrote for Jerod and his fiancÌ©

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The Show Notes

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

Moving from marketer to entrepreneur ‰ÛÒ INTERNET MARKETING PODCAST #294

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Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He discusses how marketing is very closely aligned to entrepreneurship. Marketers tend to be the glue in organisations; they will work across the whole business, similar to how Entrepreneurs operate. He talks about the importance of optics, and how having a website and managing your own profile is very important.
What is the most important change marketers need to make in order to become an entrepreneur? Ed suggests having the right mind set, celebrate making mistakes which will allow you to optimise the things that work vs the things that don‰Ûªt. He talks about being honest with yourself. Do you want to focus on one niche, or do you want to be an MD or CEO? If you‰Ûªre a marketer who wants to make the same transition, Ed suggests some ‰Û÷must-read‰Ûª books, listening to podcasts like this one and being creative.
Laundrapp

The Proper (and Safe) Way to Republish Old Articles

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Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work ‰Û_
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
However, what‰Ûªs interesting is that a good content syndication strategy begins with guest posting, which builds your visibility.
And once your visibility grows, and you have a few super popular articles on your site, then you can start chasing down your syndication opportunities.
This episode will teach you how to do just that.
In this 26-minute episode you‰Ûªll discover:

  • Whether you can skip the guest posting part if you already have a big audience
  • What big sites think about those really popular articles on your site
  • What you need to do so Google won‰Ûªt punish you if you republish articles
  • Whether content syndication traffic is any good or not
  • How to develop a republishing relationship with a big site
  • How to write a compelling email to pitch republished article

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The Show Notes

Communication in digital ‰ÛÒ INTERNET MARKETING PODCAST #295

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Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you‰Ûªre new to this you‰Ûªll benefit greatly from a very good introduction to some of the topics that are important.
Online marketing is hugely competitive and it won‰Ûªt get easier, especially taking into account all of the social networks and brands. Kelvin talks about the four things you need to do, in order to communicate successfully online ‰ÛÒ insight, content, distribution and measurement.
Kelvin recommends tools that can help you with each and every step, explaining in detail what each tool can do for you.
Insight ‰ÛÒ Google trends
Distribution ‰ÛÒ Followerwonk
Content ‰ÛÒ answerthepublic
Measurement ‰ÛÒ Google analytics Buzzsumo