Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years.
Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal Analytics.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyEnhanced Ecommerce Tracking in Google Analytics ÛÒ INTERNET MARKETING PODCAST #283
How to Learn from Your Successes
We all know about the importance of learning from mistakes. ÛÏFail forward,Û as they say. But we shouldnÛªt just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.
In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this weekÛªs episode, we flip the script and talk about successful moments that taught us just as much.
In this episode, we discuss:
- The value of understanding how you accomplished an achievement.
- Recognizing and honoring the co-creators of your successes.
- Why passion and enthusiasm often accompany success.
- The smart way to think about attention.
- Overcoming imposter syndrome and trusting yourself.
- Celebrating your successes, but knowing when to move on.
Listen to The Lede below …
React to The Lede Û_
As always, we appreciate your reaction to episodes of The Lede and feedback about how weÛªre doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.
*Credits: Both the intro (ÛÏBridge to NowhereÛ by Sam Roberts Band) and outro songs (ÛÏDown in the ValleyÛ by The Head and the Heart) are graciously provided by express written consent from the rights owners.
The post How to Learn from Your Successes appeared first on The Digital Marketing Podcast Network.
4 Weird Google Shopping Tactics That Can Make Money ÛÒ INTERNET MARKETING PODCAST #284
If youÛªre a retailer spending money on PPC at the moment youÛªre going to love this episode, In the episode Andy interviews Rob from SupplyAnt.
This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords.
Google Merchant Centre has moved from a free model to something you now have to pay for, through product listing adverts.
Rob talks about some changes you can make to your feed and adwords campaign to make more Adwords ecommerce campaign more effective.
Including setting different onsite titles and the feed title, deliberate duplication in the feed, including ÛÏbest sellingÛ info into the feed, tweaking the landing page for PLAs and finally hi-jacking high impression SKUs.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO Agency4 Weird Google Shopping Tactics That Can Make Money ÛÒ INTERNET MARKETING PODCAST #284
Podcast Updates, New Time and exciting things coming.
Mastering Media Relations and Blogger Outreach ÛÒ INTERNET MARKETING PODCAST #285
In todayÛªs episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO.
Some of LauraÛªs top tools are:
Gorkana
Cision
Vocus
FollowerWonk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyMastering Media Relations and Blogger Outreach ÛÒ INTERNET MARKETING PODCAST #285
Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate
You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this ÛÏfascination advantageÛ can pay big dividends, both in business and in your personal relationships.
Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.
Those of you who are going to Authority Rainmaker this May will get to experience SallyÛªs passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.
And in todayÛªs episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take SallyÛªs Fascination Advantage for free so that you can find out what your archetype is.)
In this episode, Sally Hogshead and I discuss:
- How Sally went from copywriter to Catalyst.
- The critical difference between being merely interesting and being fascinating.
- The archenemies: distraction, competition, and commoditization (and why they damage your marketing).
- What the results of the Fascination Advantage assessment really tell us about ourselves.
- The importance of having an Anthem and how you construct one.
- How Sally applies her own ideas at home, as a parent.
The post Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate appeared first on The Digital Marketing Podcast Network.