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November 15, 2024
by Anastasia Kotsiubynska / November 15, 2024
Google’s AI Overviews are changing the average user’s search experience.
Where, previously, you’d see a list of paid and organic links or a featured snippet, now you can get answers from Google AI.
This doesn’t mean organic traffic is obsolete, but implementing AI Overviews SEO strategies can help you succeed on modern SERP.
This article will explore SEO strategies relevant to working with AI Overviews, ways to monitor these SEO efforts, and explain how AI Overviews work.
Google’s AI Overviews (AIOs) are a new feature that appears above the organic results for some search queries and offers an immediate, extended AI-generated answer to the user’s query.
Here’s what it looks like:

Source: Google Search
Here, the generated response and the list of sources pop up on the right-hand side to create the answer. By clicking, the AI Overviews expand from a few paragraphs into a larger text. Google also allows users to like or dislike the answer and save it.
AI-generated answers on Google started in May 2023. Back then, these AI-generated answers were known as Search Generative Experience (SGE). During the annual I/O developer conference, Google announced that it was finally ready to reimagine the traditional search experience using generative AI. To get an SGE answer, you needed to sign up for Search Labs.
On May 14, 2024, an improved version called AI Overviews was introduced at Google I/O and made available to everyone in the US. Since August 2024, AI Overviews have also been available in six other countries: the United Kingdom, India, Japan, Indonesia, Mexico, and Brazil.
AI Overviews is powered by Gemini, a range of large language models (LLMs) developed by Google DeepMind. It is designed to handle complex search queries and gather information from across the web to support its answers. Using generative AI, Google learns patterns and structures from its training data to create new informative content.
Simply put, AI Overviews generates text based on multiple web sources and provides links to those sources.
A more pressing question for SEO experts is which queries trigger AI Overviews and which links are chosen to generate the answers.
Google serves AIOs for queries where the algorithm believes AI-generated answers can offer useful information. From the data we have now, those queries are mostly long and informational. They feel more like prompts, hinting that Google blends its search features with AI-assistant capabilities.
Based on a SE Ranking AI Overviews study, AIOs appear overwhelmingly for keywords longer than four words, have a low search volume (from 0 to 50), and have a low cost per click or CPC (from $0 to $0.5). These metrics basically describe an informational query phrased like a question. Single-word queries triggered AIOs only 0.8% of the time, while ten-word queries showed a trend with a 19.1% rate.
The number of AIOs in SERPs is also shrinking. In the cited research done in June of 2024, AI Overviews appeared on 8.71% of the 100,013 keywords in the study. In the research about AI Overview sources done in July 2024, that percentage was down to 7.47%. In the first research conducted in February—before the official rollout of the feature—AI Overviews appeared in 64% of searches.
It’s safe to say Google is still refining how AI Overviews work and opting to lower the instances of their appearance in SERPs.
Now that we have a bit more understanding of how AI Overviews function, let’s see how they influence people who use Google Search.
Note that these conclusions are based on the collective insights from experts in the field taken from the way AI Overviews work today. Google could change it, and we’ll have to figure out all of it anew.
For now, here is the current understanding of AI Overview’s impact on search.
For regular users of Google Search, AI Overviews are a mix of the good and bad.
Many search queries are done with the intention of getting a quick answer, not reading through a long post. Google has been working on that by introducing featured snippets and knowledge graphs.
AI Overviews act as an advanced version of that by presenting a summary of the answer above the organic results. That’s handy, as users don’t have to click through half a dozen articles to get an answer.

Source: Google Search
The downside is that all generative AI is notoriously bad with factual information. And even though AI Overviews no longer suggest putting glue in your pizza, the facts in AI-generated responses can’t be trusted fully.
For users who are looking for an authoritative opinion on a topic, AIOs are just another section they have to scroll through. Especially considering you can’t turn off AI results.
Entrepreneurs who gain a significant share of organic traffic will have to rethink their approach to marketing. AI Overviews are likely to result in a decrease in organic traffic from informational queries. You’d have to work around that by incorporating AI Overviews SEO strategies and optimizing content.
Another challenge is that this very same AI will serve up information about your company, and it might contain inaccuracies. This means you’ll have to work on brand awareness and digital PR to counteract that.
AI Overviews are changing the way the search engine works, so SEO strategies need to be reworked to work with and around this feature. Since this feature eliminates the need for a user to skim through your SEO-optimized articles to get a quick answer, your traffic numbers are likely to go down.
However, it’s not a catastrophe.
Search Engine Land co-founder Barry Schwartz said in a recent webinar that even with massive changes in SEO approaches, there isn’t anything SEOs can’t adapt to. The key to success is to monitor how AIOs work and change your results to implement new strategies to amend that.
AI Overviews is still in its infancy as a technology and might change in the future. However, you can make educated guesses on what AI Overviews SEO strategies to incorporate into your marketing.
Below are the six things to consider when improving your SEO strategy based on the data on the current state of AIOs.
Be more precise in your approach to AI Overviews SEO and monitor how exactly AIOs appear for the keywords you target.
Monitoring at least these three data points will give you an understanding of how to optimize content for AI Overviews.
After identifying which keywords trigger AI Overviews, analyze the websites cited by AI Overviews. Look at their structure, topics covered, text length, and other details. We’ll explore these points in more detail.
Google’s AI prioritizes well-structured content that is highly relevant to the user’s query and offers authoritative, reliable information. If a website’s content is frequently cited, it likely meets these criteria better than other available content.
An AI Overviews SEO strategy impacts certain types of keywords more than others and adjusts your keyword strategy accordingly. You have two major choices here.
The first is to focus more on middle- and bottom-of-the-funnel keywords. The recent SE Ranking AIO study shows AI Overviews significantly impact top-of-the-funnel informational keywords, which means you may lose some of that traffic.
So, focus your SEO efforts on optimizing the keywords that are more likely to result in a conversion and almost don’t have AI Overviews. These are commercial and transactional keywords. They are used when a user wants to find information about a product or buy it, such as “best dress shoes” or “buy dress shoes.”
The downside of focusing on them is that you’ll be up against decent competition. Those keywords are highly competitive even now and will likely become more so as other marketers look for strategies to adjust to AIOs.
The second is working on top-of-the-funnel keywords with AI Overviews in mind and trying to dominate.
To achieve this, you’ll need to:
Creating great content is a pinnacle of SEO. You might have to work harder if you still want top-of-the-funnel keywords to contribute a large part of your organic traffic and drive sales.
An important thing to do with content to stand a chance against the AI Overview summary is to make it more informative. Try to understand the search intent by analyzing the top-ranking content and AIOs answers.
You will still lose a portion of traffic due to some users wanting a fast answer, but these tips make your content more appealing to those looking for more quality information.
To improve your odds of appearing in AIOs-linked sources, audit and improve on-page optimization.
Work on the basics:
This alone isn’t the deciding factor in whether you get an AIOs mention, but it will certainly help.
Another point is to optimize your product feeds. AI Overviews sometimes show shopping results in the answer, and if you ensure the basics of optimization, like using keywords and keeping information about availability updated, you have better chances of appearing there.

Source: Google Search
AI Overviews and featured snippets are similar in nature, so it’s no surprise they often appear together in SERP. In fact, they do so more frequently now. In the June study mentioned earlier, they appeared together 45.39% of the time. That figure is up to 63.67%, according to the July study.
This means optimizing your page to appear in the featured snippet is important for AI Overviews SEO. Even if a particular keyword that has an AI Overview doesn’t have a featured snippet, it’s worth optimizing for it in case it appears in the future or if Google uses similar algorithms to feature your link in AIOs.
To increase the odds of your page appearing in the featured snippet:
Once you’re satisfied with the overall quality of your content, copy a short paragraph intended as the featured snippet and try to experiment with it. Your goal is to answer the main search intent fully and in a summary.
If there’s a featured snippet in SERP already, keep experimenting until your page gets featured there.
The final piece of the puzzle is digital PR. First, you need the links and mentions to rank higher in SERPs. This isn’t just good for SEO in general—it can improve your chances of having your page linked in AIOs sources.
Try to earn mentions from high-authority sources like industry blogs and news media. According to SE Ranking’s research, the most frequently linked websites—including youtube.com, linkedin.com, healthline.com, verywellmind.com, forbes.com—in AI Overviews have strong backlink profiles. Moreover, out of 7,475 cases where AI Overviews showed up in search results, 93.67% were linked to at least one of the top 10 organic search results where Google also typically favors authoritative domains.
Write opinion pieces for authoritative sites or give comments as an expert. Give interviews and participate in podcasts if you get the opportunity. One great technique you can use to improve AI Overviews SEO is to be a source of information rather than a simple commenter. Your content is more likely to be linked in the sources if you can provide unique factual information.
You can either create opinion pieces that share a unique outlook on a common problem or publish the results of your own research.
With AI Overviews SEO entering your digital marketing arsenal, measure and analyze your performance to know how to adjust your strategy. Here are the four things you’ll have to add to your marketing workflow.
One of the most important things to track is branded keywords. AI Overviews might display information about your brand that is either inaccurate or paints you in a bad light, and it’s important to counteract it.
Track branded keywords and focus on long questions about your brand. A good way to get those keywords is through Google’s “People Also Ask” section.

Source: Google Search
When tracking those keywords, check whether they have AI Overviews and look at what they tell about your company.
If there’s an AI Overview answer that shows misinformation, track the source down in the linked sites and reach out to the editor to change that information. Or you can try to get another page with better information to replace it.
You’re already tracking all of these metrics. For AI Overviews SEO, it’s important to track the pages ranking for keywords that trigger AIOs to gauge what the impact is. If your traffic is only slightly down and the number of conversions is not impacted, you can leave things as is.
Keep tracking these metrics, as they might change.
If you see a huge negative effect, start implementing a new strategy. Find a way to approach this keyword with a strategy provided in this article. If it is an important source of traffic for your business, consider engaging another traffic channel. For instance, search ads that appear above AI Overviews.

Source: Google Search
Search ads that appear next to AI Overviews should also be a subject of your analysis. If you run ads for a particular keyword and see an AI Overview appear, note how the click-through rate (CTR) changes.

Source: Google Search
If the CTR does change, counteract that by experimenting with the ad’s text. Focus on conveying that clicking the ad will provide more value than reading through the AI answer.
The final thing to monitor is changes in how AI Overviews operate. This is a relatively new feature, but it has changed significantly since February 2024 – it started appearing in fewer searches and providing more sources.
It can still evolve, and there’s no guarantee Google won’t change it drastically. So, be one of the first SEO strategists to notice that.
Keep tracking AIOs’ performance, stay tuned to Google’s blog announcements, and listen to podcasts featuring experts.
This might result in getting an opportunity to be one of the first to implement new strategies and outcompete others in AI Overviews SEO.
SEO is challenging on its own. When you add AI into the picture, it becomes even harder.
Here are the three major challenges of AIOs SEO:
AI Overviews SEO is a difficult activity to handle. It’s full of uncertainty, incomplete information, and experimentation.
Don’t let this discourage you. Approach it not as something you know nothing about but as something you can learn from first-hand experience and use to outcompete other websites.
Use the strategies from this guide as a starting point and monitor how they impact key metrics. Stay updated on how AI Overviews function and adjust your strategy if Google makes an update that changes it.
Want to strengthen your SEO strategy? Dive into our step-by-step guide on conducting an SEO audit, complete with a free checklist to ensure you’re covering all the bases.
Edited by Shanti S Nair
Anastasia is an enthusiastic SEO specialist at SE Ranking with solid content marketing, analytics, and tech SEO expertise. She consistently keeps her eyes on the latest SEO news, Google updates, and insights from the AI industry. She seeks to apply innovative approaches to work and improve processes by using the latest technology. In her leisure time, Anastasia travels across Europe and learns languages.
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Search offers a far richer experience than ever.
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The Trunk – Official Trailer – Netflix – Seo Hyeon-jin – DVDfever.co.uk

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DVDfever.co.uk
New DVDs & Blu-ray releases, Movie, TV & Gaming Reviews!
The Trunk is a forthcoming South Korean Netflix series, starring Seo Hyeon-jin
Synopsis: A secret marriage service is uncovered when a trunk washes up on the shore, revealing the strange marriage between a couple in the thick of it all.
It’s released on November 29th 2024, and we might check this out.
Check out the trailer below:

The Trunk – Official Trailer – Netflix

Reviewer of movies, videogames and music since 1994. Aortic valve operation survivor from the same year. Running DVDfever.co.uk since 2000. Nobel Peace Prize winner 2021.

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How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More – Search Engine Journal

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Staying on top of the latest SEO best practices can feel like a full-time job. Here’s a list of resources you can use to make it more manageable.
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t work so well anymore. or there’s a new element to add to your SEO bag.
Though you may want to write this off as a “cost of doing business” in SEO, these constant changes are actually for a good reason: Google is always trying to develop a better understanding of how people use the internet.
Changes to search algorithms are made with the goal of providing better, more relevant information to users.
And while this is great for users, it also means SEO professionals must constantly stay up-to-date on the latest changes and best practices. And that can be a major time commitment by itself.
But never fear, we’re here to help.
Whether you’re an experienced SEO professional or are just getting started in your career, here are some ways you can stay in the know about what’s happening in the industry.
It’s no secret that Google is the top dog in the search engine field.
As of February 2022, it accounts for a whopping 92% of search engine market share – which is what you would probably expect for a company whose name has become a verb meaning “to look up.”
And because Google is such a giant in the field, any SEO pro worth his or her salt should make sure to check the Google Search Central Blog on a regular basis.
Run by the search engine giant itself; it’s where you can find official updates to the Google Search Core algorithm, announcements about new search features, and articles on SEO best practices.
While Google’s blog is the gospel search engine optimization is performed by, there are several other valuable resources on the internet written by digital marketing experts.
We’d be remiss, of course, if we didn’t list ourselves first. Search Engine Journal exists for the sole purpose of keeping busy SEO people in the loop.
And while we humbly consider ourselves a top resource, other blogs and email newsletters you should be reading include Kevin Indig’s, Moz, SEO Fomo and Yoast.
For your convenience, we’ve compiled a list of 38 other resources you may find helpful.
SEO is a community and professionals love to share their knowledge. It was my participation in two or three communities that led to the launch of SEJ almost 19 years ago.
Gathering as much knowledge as you can ensures your strategies are effective and gives you the page rankings you want.
One of the best ways to do this is to read and participate in forums on the topic.
One of the most popular communities for SEO (and just about everything else) is on Reddit. Users can create posts, ask questions and share articles.
Content on this social platform is “upvoted” or “downvoted,” depending on the community’s opinion of it. This encourages quality posts to rise to the top, while poor-quality ones quickly disappear.
The SEO subreddit can be used for everything from job searching to troubleshooting, serving as a strategic sounding board to tracking new developments in the field.
For people with specific questions, Quora is an excellent resource.
Designed as a place to share knowledge, it allows users to ask questions, which are in turn answered by the community.
Love it or hate it, there’s no question social media has changed the world.
And while the downside is it allows your, um, quirky uncle to share his thoughts on the connection between sasquatch, aliens, and the JFK assassination, it also allows you to connect with people like never before.
And if you’re not using this professionally, you’re missing a huge opportunity.
Twitter, LinkedIn, and yes, even Facebook, give you unparalleled access to professionals who have built their careers by sharing their experience.
With a few clicks, you can start receiving the SEO thoughts of people like Danny Sullivan and John Mueller. In addition to Danny & John, here are 202 SEO Experts who we feel that you should be following on Twitter and other social channels.
By updating your newsfeed to include these people, you’ll not only benefit from the immense level of knowledge they share, but you’ll ensure you stay in the know about any developments within the SEO world.
For your convenience, we’ve compiled a list of top SEO experts you should be following here.
Do you have a lot of other commitments, and don’t always have hours to dedicate to perusing the internet to stay on top of the latest best practices?
Once again, modern technology to the rescue.
Podcasts are a great way to get trustworthy tips directly from notable industry experts.
And you can consume them anywhere from the train during your morning commute to the treadmill during your workout.
Not sure what podcasts you should be listening to? Don’t worry, we’ve put together a handy list of 17 of the best SEO podcasts in the business.
And no list would ever be complete without mentioning our very own Search Engine Journal Show, where we talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities.
Are you old enough to remember what life was like before the internet?
If so, you probably remember the frustration that came with figuring things out on your own, rather than pulling up your phone and watching a quick tutorial video.
Luckily the bad old days are behind us, and we now have access to an unprecedented amount of information, including helpful videos on platforms like YouTube and webinars hosted by experts.
Many leaders in the field of SEO have YouTube channels where they regularly upload content.
These usually short videos are an excellent way to pick up quick tips and find solutions to problems you’re facing.
Channels worth following include The SEO Video Show, Ahrefs, Matt Diggity (more of a casual, Mr. Beast feel) and, of course, Search Engine Journal.
If you have a little more time to dedicate to your SEO education, webinars are a great way to expand your knowledge.
For top-quality SEO learning, there are three main contributors: Semrush, BrightEdge and, you guessed it, Search Engine Journal.
Usually available on-demand if you miss the live presentation, these are an effective way to stay up to date with what’s happening in the field.
The most valuable resource for any organization is its people. That’s why there’s an entire division called “human resources.”
But, you don’t have to work in the same office, organization, or even country to benefit from the knowledge of other SEO professionals.
To ensure your continued success in the field of search engine optimization, it’s important to expand your network.
By getting acquainted with other people in the industry, you can mimic their successful strategies, learn from their failures, and stay on top of what’s trending – and one of the best places to do this is at SEO conferences.
In a pre-pandemic world, there was no better way to put your finger on the pulse of the world of search engine rankings and connect with industry leaders than on the floor of a summit or at the evening cocktail hour. And it was a great way to make new friends too.
Though Covid-19 put a temporary limit on in-person gatherings, they’re starting to pick up again, which means attendees are once again able to expand their networks and gain a deeper understanding of how top SEO professionals are getting results.
If you’ve read this far, hopefully, we’ve impressed upon you the importance of staying up to date on the constantly shifting world of search engine optimization and given you some resources you can use to do so.
But even if you’re someone who loves your job, you undoubtedly have other commitments in your life.
And staying abreast of the latest best practices can feel like a full-time job in itself.
You simply don’t have time to spend all day, every day tracking the latest trends and best practices. And even if you could, that wouldn’t give you the bandwidth to implement these new strategies.
But that’s why we created this piece: to show you the many ways you can learn and follow what’s happening in SEO.
Maybe it’s part of your morning routine, where after checking your email, you spend some time reading the latest articles.
Maybe you routinely listen to our podcast while stuck in traffic. Or maybe you prefer lunch-and-learns, where you watch webinars while you’re taking your lunch break.
There’s a wealth of SEO information out there from a lot of experts who can help you take your rankings to the next level.
It’s up to you how you’ll use their information, tips, and tricks to make the most out of them.
More Resources:
Featured Image: GaudiLab/Shutterstock
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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The Trunk – Official Trailer – Netflix – Seo Hyeon-jin – DVDfever.co.uk

How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More – Search Engine Journal

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