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The Strategy Behind the Copyblogger Redesign

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Applying web design to business goals is a serious business.
A few weeks ago ‰ÛÓ through the hard work and formidable talent of Rafal Tomal (our Lead Designer) ‰ÛÓ we launched a redesign of copyblogger.com.
There‰Ûªs been a good bit of discussion around it, and a lot of good questions.
What‰Ûªs changed? Why did we change it? And the big one ‰ÛÓ how is it all working out for the business?
Let‰Ûªs answer those questions, and a lot more about the business end of design, right now ‰Û_
In this episode Brian, Sonia, and I discuss:

  • Why redesign the site now? Why do it at all?
  • The 3 major goals of the Copyblogger redesign
  • Specific conversion stats, including one that hit 92%
  • How to think about design as it relates to business
  • The specific thinking behind each element of the design
  • The evolution of Copyblogger from blog to multi-million dollar business

Hit the flash player below to listen now:

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.

Multilingual SEO – #seopodcast 124

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In this episode your Friendly Neighborhood Top Position Snatchers discuss International and Multilingual SEO. Specifically we discuss Spanish and SEO from Puerto Rico. We also discuss the new value Google has placed on High Landing Page Quality for PPC campaigns. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .