SEO Podcasts

This episode answers the question of how long it takes to get results and how to cut that time in half.

Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using.

The big questions are “What on earth is it? And how is it useful to SEO?”

Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.

Tune in to learn:

• What Google Optimise is, when it was created and what it’s useful for
• How to access Google Optimise
• Olga’s 10-step Google Optimise process
• Different tests you can do with Google Optimise
• Working with A/B testing
• Setting objectives
• Targeting with Google Optimise
• How to locate the results
• Can you start it up again or do you have to recreate each time?
• Google optimise 360 vs Google Optimise
• Olga’s top Google Optimise tips for best practice

This three part series will reveal my secret process for strategically updating old posts.

This three part series will reveal my secret process for strategically updating old posts.

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who’ve changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).

Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.

 

Most of us know the basics. But what about the advanced techniques that the pros use?

 

Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..

 

Tune in to learn:

• When detailed research is most important
• Dido’s process for determining synonyms and related phrases
• How find find what keywords to target in a competitive market
• Do free keyword tools really compete with paid tools?
• Ranking for keywords on site with high competition
• How do you balance catchy headlines with practical keywords?
• Using primary and secondary keywords in titles
• Using worldwide keyword data