In this episode, we discuss on how you can better optimize your site for SEO by using original content in your site, as well as a further discussion on what original content is. We also discuss the many intricacies of linking including what to do and what not to do in order to rank your site better. Finally, we cap off the podcast on how to create \”value\” for your links so that they will have a lasting impact on your site and it\’s ratings.