In this weekÛªs internet marketing podcast Andy talks to Jan Ven Jensen, CMO of Trustpilot, about online reviews. Their discussion focuses around a recent study by William Hartson on the economic impact of online reviews on UK businesses. Jan notes that online and offline advertisements have lost their influence and that the majority of consumers now value word of mouth and online reviews much more when making a purchasing decision. He also gives some advice on how to manage reputation and bad reviews.
Trustpilot
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyOnline Reviews ÛÒ Jan Ven Jensen ÛÒ Podcast Episode #246
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