A podcast that interviews SEOs who work in product and engineering teams to uncover actionable and practical advice on how to get things done.
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Abby Gleason is an SEO Product Manager. Abby leads the organic search strategy for Scribd, a reading subscription service with millions of ebooks, audiobooks and more.
Abby has a wealth of experience working with content, business and technical teams working in agencies. As an SEO moving into a product role, Abby has learned to adapt and embrace many engineering practices to get things done.
In this podcast, we talked about:
Getting into SEO
Getting into product
Combining user and Google experience to drive results
Why Googlebot is a user
The full process of getting things done with developers
Working with designers and developers
Designers are a superpower
Meeting facilitation and product managers
Product manager = communication
Process of writing briefs for developers
Importance of collaboration anchor points
Conversation > Documentation
Communicating Problems > SEO Solutions
Devs asking for solutions vs Devs asking for problems
Why SEO specialists matter in development teams
Why SEO PMs need to prioritise ruthlessly
Why listening matters
Prioritising and SEO Product Roadmaps
Creating SEO Product Strategy
Four Types of SEO Strategy
Communicating to the management team
Forecasting process
How to say no in an internal team
Release planning process + ruthless prioritization
Retrospective
Listen now on Apple, Overcast and Spotify.
Recommended top three skills:
Abby would recommend communication broken down into three parts:
Clear written communication – Avoid a wall of text in Slack, email or documents, and use on-page SEO and readability best practices.
Show your personality – You must show your personality at work in your communication as it helps people remember you.
Internal networking – You need to meet with people, have one-on-ones and listen to get a better understanding of the business problems.
Where to find Abby:
Twitter
LinkedIn
References:
Spike tickets
Ruthless prioritization
SEO Strategy Stack
Readability best practices
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