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Alex Valencia talks about the art of doing webinars, building relationships, why just writing blog posts isn’t always a smart idea for law firms, and more.
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“Sometimes we’re put in bad positions to help us grow. The metaphor in jiu-jitsu was when I was training a lot more, you’re always put in a position that if you’re not trained, it’s hard for you to get out of it, but if you kind of sit back, breathe, you’re going to find a way out.”
As early as the 2000s, Alex Valencia was already doing sales and marketing in the banking industry.
But in 2008, the market crashed and he went from being an executive making all this money to not making anything.
“It was like a punch to the belly,” as Alex described what he went through at the time.
Yet, this didn’t stop him from persevering. He decided to start a business with his wife – a content firm for law firms – hoping to get back to where he was.
Now, Valencia is a leading figure in the legal marketing space, helping law firms craft an effective digital marketing strategy.
In this episode of The Search Engine Journal Show, let’s get to know more about Alex’s inspiring life and career story, his insights on legal SEO and content marketing, and so much more.
Alex Valencia is the President at We Do Web Content, the content-focused digital marketing agency he co-founded with his wife in 2009.
Currently, he’s also a contributor to Search Engine Journal.
He’s also contributed to legal publications, including PILMMA’s Insiders’ Journal, and spoken at conferences, like the PILMMA Super Summit and the Trial Lawyers Summit, among others.
He also hosts the SEO Happy Hour podcast.
Listen to this episode and learn why simply writing blog posts isn’t always a smart idea for law firms, the art of doing a webinar, and building relationships, among others.
How to connect with Alex Valencia:
Twitter | LinkedIn | Instagram
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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