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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
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Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she’s learned along the way.
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“If there’s anything you want to learn about, but don’t really have the excuse to, you should turn it into a writing assignment.”
Kelsey Jones likes to ask a lot of questions. And that’s a good thing. It’s the sign of an intellectually curious and creative mind.
Asking questions – plus lots of creativity and experimentation – has helped propel this entrepreneur’s career forward.
In this episode of Search Engine Nerds, I’m kicking off a new series of interviews with industry experts and authorities I’m calling Better Know an SEO Pro.
Rather than focusing on tactics and strategies – which Brent Csutoras is already doing brilliantly for Search Engine Nerds – my “Better Know” series will focus on the real-life stories of how prominent figures in our industry got started and have managed to build successful careers.
Hint: it wasn’t by accident. There’s a lot of hard work and challenges along the way.
Kelsey Jones is definitely one SEO professional you need to know.
Today, Jones’ main focus is on her own company, Six Stories, which she founded in 2008. Six Stories focuses on content strategy and development, SEO audits, and social media marketing.
She also is the founder of StoryShout, a company that provides unique news articles targeted to the client’s target audience.
You can also check out Kelsey’s live streaming course, livesocialmediacourse.com.
Jones also speaks regularly at SEO and digital marketing conferences. Some of those events include as Pubcon, State of Search, SEJ Summit, and Digital Olympus.
In addition, as a subject matter expert, Jones has helped create courses on SEO content and website optimization for Digital Marketing Institute, and wrote and revised digital marketing course materials for Grand Canyon University.
She is also the former Executive Editor of Search Engine Journal. She started at SEJ in 2013 as a news writer, and eventually worked her way up to the top role here.
SEJ didn’t have a podcast until she helped develop it some 150 episodes ago. She also raised the bar in a big way on content quality, helped launch SEJ’s webinars, and was a big part of the SEJ Summit events.
During our interview, I took her back over her 12 years in the industry – and even earlier – to revisit her journey, the good times and the bad, and what she’s learned along the way.
You definitely must hear her story about how she played blackjack to survive after she got laid off from a job in 2009. Seriously must hear stuff!
She also talks about breaking a guitar on stage with Rainn Wilson, reveals why she left Search Engine Journal, and offers plenty of tips for aspiring writers, content creators, digital marketers, and conference speakers.
How to connect with Kelsey Jones:
Twitter | LinkedIn | Instagram | Six Stories
Visit our Search Engine Nerds archive to listen to other Search Engine Nerds podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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