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Julie Joyce, Owner of Link Fish Media, talks about paid links, top tools, cheap link building ideas, growing and then scaling back her agency, and more.
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“[P]eople in the industry who’ve been in it a long time… I think a lot of people need to get better at not making [newcomers] feel bad, because I do see people asking questions and they’re probably new, or maybe they just don’t know for whatever reason, and they get humiliated. And I really hate seeing that. I think it makes a lot of people not want to ask questions.”
Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes.
Even so, seasoned link builder Julie Joyce never considered rebranding her agency, Link Fish Media, nor shifting her focus away from links.
The industry has become more crowded and competitive, but from her perspective, a lot hasn’t really changed.
“I’m doing the same thing that I’ve been doing for the last 10 years,” she says. “I just keep on doing what works for me.”
And while it’s still taboo in most SEO circles, Julie isn’t afraid to admit that a lot of what they do is paid links.
She makes sure her clients always know the consequences, though. “I do totally tell them it’s against Google’s guidelines. That’s in the contract. So, everybody knows what’s going on…”
Her candidness about this often controversial topic is refreshing when most SEOs won’t even dare talk about it.
Aside from her broad experience in link building, Julie is also known in the community as a fun and caring person always ready to lend a helping hand.
In today’s edition of The Search Engine Journal Show, I will be talking to Julie Joyce about paid links, top tools, cheap link building ideas, and more.
Julie is the owner of Link Fish Media, a North Carolina-based link building company she founded in 2007 together with her husband Jay.
She has been in the industry for 17 years now. In the past, you may have read her on Search Engine Land and Search Engine Watch. She also helped found SEO Chicks back in the day.
Currently, she is a contributor for Search Engine Journal and the host of SEMrush’s Show Me The Links webinar series.
Listen to this episode as Julie talks about link building, growing and then scaling back her agency, her Goth past, and so much more!
How to connect with Julie Joyce:
Twitter | LinkedIn | Link Fish Media
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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