In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created searchbrothers.com performing risk analysis and penalty recovery and assistance.
Kaspar talks about what to do in the event that you are penalised by Google and the processes you must take to get your penalty lifted. He tells us how Google sees user experience, infrastructure, server speed, quality of content, community building and interaction as particularly important. After you have had a penalty lifted, will your site ever recover fully? Listen to the podcast to find out!
Google webmaster
Google adwords
Disavow tool
searchbrothers.com