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Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released.
This news comes out of a Web Creator Summit Google hosted at the Googleplex for a dozen or so content creators whose Google search rankings declined over the past year or so.
Key points. Here’s a summary of takeaways shared by attendees of the Web Creator Summit:
Who attended. The event was attended by content creators and Google employees. There seem to be about a dozen or so people in attendance.
I know Danny Sullivan, Pandu Nayak, Elizabeth Tucker and other Google executives and engineers were there for all or part of the day. Mike Hardaker from Mountain Weekly News, Morgan McBride from Charleston Crafted, Rutledge Daugette from TechRaptor, William Barton who writes on apparel, Danny Ashton from HouseFresh were among the content creators (there were others I am not aware of).
What was said. Hardaker published a recap of the event on his personal blog (I Drank the Kool-Aid at the 2024 Google Web Creator Summit). McBride also posted some commentary from the event on X.
I summed up a lot of it on the Search Engine Roundtable, but with the caveat that I am quoting from quotes from an event I did not personally attend.
Here are some quotes that caught my eye:
Actual quotes from Googlers. Hardaker also published actual word-for-word quotes from Googlers at the event. Here those are:
More. Here are some posts on X from Morgan that I thought were interesting:
Leaving SFO and the google summit on the redeye with very mixed emotions (a thread) pic.twitter.com/FJud4icTM9
Danny is legit a nice guy and seems to really understand and care. How much power does he have? Enough to throw this event, which was a big get on his part in my opinion. pic.twitter.com/sHeDwyLYRs
The higher up employees don’t seem used to being challenged and did not know how to respond to our frank statements that their sloppy algorithm updates straight fucked a lot of businesses and individuals pic.twitter.com/CfgZ3oToxP
If you were hit by HCU & depend on google, MOVE ON.
They made it clear SOME of us MAY recover ONE DAY but all would not and who knows when it might be.
Build a product.
Get new traffic sources.
Get a job.
Google don’t currrr (once again, Danny is nice. Nice don’t pay my bills) pic.twitter.com/ZI2Ormk2BQ
Nope, Danny explicitly said that some content sites were doing just fine. We explained that peers who may or may not be worse quality than ourselves still
rank and they said yup!
More commentary. If you want to listen to Greg Finn and Mordy Oberstein and I rant on it, the first 8 minutes of this video we do just that.
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