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Google announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager allows podcasters to see how well their podcasts are performing in Google Search.
What Podcast Manager does. Google Podcast Manager enables “podcasters can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to their podcast,” the company said.
Related: Google adds playable podcasts directly in the search results
It looks like this is a version of the search performance report in Google Search Console for podcasts.
Here is what Google says this provides:
What it looks like. I added my weekly video podcast to the Google Podcast Manager. It currently does not have any data but this is what I see right now:
How to Optimize Podcasts for Google. Google posted these details on how to optimize for Podcasts on Google. You can learn more about this over here.
Where to sign up. You can sign up for Google Podcast Manager at https://podcastsmanager.google.com/about
Why we care. Podcasts are super popular now and show up often in Google Search. If you are running a podcast, you will probably want to uncover how it performs directly in Google Search and this tool does that for you.
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