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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
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Google Podcasts is making it possible to search for episodes based on what was discussed in a show.
According to Android Police, Google Podcasts is automatically transcribing dialogue and using it as metadata.
So users can search for specific episodes even if they can’t remember the name of the podcast.
Android Police discovered that transcripts are being logged in the page source of episode web pages on the Google Podcasts web portal.
It has been confirmed you can search for text in the transcript using the Google Podcasts app and find the right episode.
Transcripts cover the entire show, however, they’re not perfect. Since they’re automatically generated there are bound to be some mistakes.
For example, the name “Corbin Davenport” was transcribed as “Corbin dabbing port.”
Android Police also notes that transcripts are not being generated for all episodes. Although when they are generated it greatly improves the discoverability of the episode.
Last August, we reported on an interview Zach Reneau-Wedeen of Google’s podcast team in which he announced plans to make audio content more searchable.
It would appear we’re now seeing the first signs of Google’s plan coming to light.
This has the potential to help more podcasts get found by new listeners. It can also help podcasts get found by lapsed listeners.
If a former listener remembers a line of dialogue but doesn’t remember what podcast it was from, they may be able to find the exact episode thanks to these transcripts.
There’s much Google could do with podcasts transcripts in the future, such as publishing them on the web and making them even more searchable.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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