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Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers.
Let’s dive into new findings from two separate SEO platforms:
AI Overviews reduction. Google is showing AI Overviews less often, though the analyses disagree on the percentage. AI Overviews show for:
This reduction is not surprising – especially after Google responded to criticism and explained how it would improve AI Overviews on May 30.
Citations. Reddit’s visibility dropped in AI Overviews, according to SERanking. It is no longer among the top 10 most cited domains. The top five domains most referenced websites in AI Overviews:
By the numbers. Some interesting findings from SERanking’s analysis:
More findings. Here are other interesting findings from SEOClarity’s analysis:
Why we care. Despite the early hiccups in these early days of AI Overviews, Google continues to evolve in the direction of AI Overviews. Google wants to become an answer engine rather than a search engine. As this shift from Classic Search to AI Search continues, some brands and businesses may be forced to adapt to a new reality with less organic traffic.
The reports. You can read them here:
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