In this weekÛªs Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies. They start by discussing the typical progression of a brandÛªs marketing team and give some general tips on how to avoid the common pitfalls that occur when a business expands. They then go through each of the steps of their INSPIRE marketing strategy cycle ÛÒ Insight, Needs analysis, Segmentation, Prioritisation, Intended positioning, Readiness, Execution ÛÒ which can help brands improve their strategies year on year. Finally, they talk about a particular case which utilised their cycle very successfully, as well as discuss their own podcast which is currently in production.
Peppered Moth
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyEvolve your marketing strategy in 7 steps ÛÒ Jonathan Slobom & David Allmond ÛÒ Podcast Episode #263
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