Does Traditional PR Really Matter Anymore?

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing

In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework.

But while PR has evolved, the core of the techniques used in PR matter more than ever — creating great stories and engaging with the publishers that matter.

And no one is more qualified to explain this evolution than Lee Odden from TopRank Marketing.

In this 32 minute episode, Sean Jackson and Katy Katz interview Lee Odden to discuss the role of PR in online marketing.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Visit the TopRank Marketing Blog
• BuzzSumo
• BuzzStream
• Answer The Public
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter