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In this weekÛªs internet marketing podcast,åÊwe are presenting a talk from AprilÛªs BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key doÛªs and donÛªts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most importantåÊ questions to ask when working on digital marketing abroad, such as Û÷do I have international potential and international audience?Ûª,åÊ Û÷how can I target international audience?Ûª and Û÷how do I develop an international site?Ûª. She also gives very helpful recommendations for different tools to make life much easier during the process of going international.
Google Analytics (Traffic, Trends, Keywords, Content Types)
Google Keyword Tool
SEMrush (Service for Competitor Research)
Google Webmaster Tools (Location Feature)
Social Crawlytics Tool (Identifying Influencers)
AuthorityLabs (Tracking Website Rankings)
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyDoÛªs and DonÛªts in International SEO ÛÒ Aleyda Solis ÛÒ Podcast Episode #212